IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)
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Transcript of IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)
Going Medieval Viral!
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99.Nein!Nein!Nein!
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In fact, all ladies do it!
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Do WHAT?
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Innately viral product (takes 2 or more to tango) Viral tools (the secret sauce) Viral workflow (very subtle) Viral incentives (NOT monetary) Viral training (user interests-centric) Viral seeding (NOT astro-turfing or spamming!) Viral communications (tactful but sticky) Viral themes:
cute, sexy, scary, funny, etc.
Innately Viral Products
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Free/cheap valuable products/services Free communications tools Free entertainment
Viral Tools
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Viral Tools
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Viral Tools
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Viral Tools
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Viral Tools
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Viral Tools
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Viral Tools
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Viral Tools
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Viral Workflow
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Viral Incentives
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Viral Training
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Viral Seeding
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