IDC Digital Commerce 2015 - Digital First or Digital Only by Lluis Altes
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¿Digital First, Digital Only? Cómo la era digital afecta a todas las industrias Lluís Altés Director General @Lluis_Altes
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Transcript of IDC Digital Commerce 2015 - Digital First or Digital Only by Lluis Altes
¿Digital First, Digital Only?Cómo la era digital afecta a todas las industrias
Lluís Altés
Director General@Lluis_Altes
o La Revolución Digital
o Entendiendo al Cliente
o El lado de la empresa
o ¿Digital First o Digital Only?
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Agenda
Acelerando la r-evolución
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¿Regreso al futuro?
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o La Revolución Digital
o Entendiendo al Cliente
o El lado de la empresa
o ¿Digital First o Digital Only?
5© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain
Agenda
Entendiendo al cliente informado
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Re-imaginando para “enganchar”
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… Agilidad
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… Romper
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… Enganchar por la ecología
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… Modelos de Negocio
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… Desenfado
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… Inmediatez
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Be social my friend
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Co-creando y co-financiando
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o La Revolución Digital
o Entendiendo al Cliente
o El lado de la empresa
o ¿Digital First o Digital Only?
16© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain
Agenda
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Transformación compleja
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Architectures
Marketing
Supply Chain Integration
Procurement
Legal
AnalyticsCustomer Service
Identificar el Talento
Estrategia Digital
IDC MarketScape
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o La Revolución Digital
o Entendiendo al Cliente
o El lado de la Empresa
o ¿Digital First o Digital Only?
20© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain
Agenda
No se pueden colmar las expectativas
del cliente digital sin entenderle
¿Digital First o Digital Only?
Digital se refiere a todo lo no tradicional
que va desde online hasta móvil
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Experiencias completas
Transformación brutal de las organizaciones:
nuevos modelos de negocio
Lluis Altes
IDC Spain Managing Director
About IDC: IDC is the premier global provider of market intelligence, advisory services, and events for the informationtechnology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and theinvestment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDCanalysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countriesworldwide.
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@Lluis_Altes Lluis Altes
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