IDAHO HIGHWAY SAFETY SUMMIT 2011

April 21, 2011

THE 1999 FACTS

278 people died in traffic crashes.

183 motor vehicle occupants ages 4 and older were not restrained (77%).

The national seat belt use rate was 70% while Idaho’s rate was 57%.

Our expenditures totaled $1.3 million.

START SMART: BUCKLE YOUR BELT SUMMIT 2000

THE 2000 FACTS

276 people died in traffic crashes.

169 motor vehicle occupants ages 4 and older were not restrained (76%).

Idaho’s seat belt use rate was 58%.

Our expenditures totaled $1.4 million.

2002

2002 SEAT BELT BROCHURE

THE 2002 FACTS

264 people died in traffic crashes.

135 motor vehicle occupants ages 4 and older were not restrained (62%).

Idaho’s seat belt use rate was 63%.

Our expenditures totaled $2.03 million.

PARTNERSHIPS - CALOUB HUTTASH

2003 SEAT BELT LAW SIGNING

DARLENE ROOT STORY

2004 AWARD WINNING BILLBOARD

GOVERNORS HIGHWAY SAFETY SUMMIT

TOWARD ZERO DEATHS

TRAFFIC SAFETY RESOURCE PROSECUTOR

THE 2005 FACTS

275 people died in traffic crashes.

126 motor vehicle occupants ages 4 and older were not restrained (66%).

Idaho’s seat belt use rate was 76%.

Our expenditures totaled $4.49 million.

2006 REGIONAL LEL PROGRAM

2006 SEAT BELT BILLBOARD

2006 EMPTY SHOES EVENTS

30

8 FFY 2007 MOBILIZATIONS

EIGHT MOBILIZATION COVERING 117 DAYS… Impaired Driving

December 15th – January 1st

March 11th – March 17th

June 24th – July 4th

August 11th – September 4th

… Seat Belt

November 13th – 26th

May 21st – June 3rd

… Aggressive Driving

June 10th – June 23rd

July 15th – July 28th

CLICK IT, DON’T RISK IT!

ITSC 32June 1, 2006

THE 2007 FACTS

252 people died in traffic crashes.

114 motor vehicle occupants ages 4 and older were not restrained (65%).

Idaho’s seat belt use rate was 78.5%.

Our expenditures totaled $2.55 million.

9 FFY 2008 MOBILIZATIONS

Seat BeltsNovember 12-25May 20-June 2

Impaired DrivingNovember 12-25Dec 17 – Jan 2

Mar 12 -19July 2-7

Aug 20 – Sept 3Aggressive

DrivingApril 18 – 27

July 18 - 27

BIGGEST KILLERS IN IDAHO

2008Total Fatals 232DUI 97Aggressive 100Belts 107Distracted 72Youth 39MC 29

SVROR 117

Toward Zero Deaths, Every Life Counts

Mission - Zero traffic deaths on Idaho roads

Fewer than 200 annual traffic deaths by 2012

2009 – SHSP GOALS

KEY ELEMENTS TO SUCCESS

Continued focus on behavioral safety

Make it local

Address infrastructure with

• RSA’s,

• Black spot treatment

• Safety corridors

• Systematic approach

Market Toward Zero Deaths, Every Life Counts

Fatalities by Year 1999-2010.p...

2010 PROGRESS2008 2009 2010

Total 232 226 209DUI 97 74 96Aggressive 100 106 88Belts 107 88 73Distracted 72 60 60Youth 39 43 31MC 29 34 28

SVROR 117 103 108