ID Portfolio 2012
Transcript of ID Portfolio 2012
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DESIGN. BUILD. LIFESTYLE. DESIGN.BUILD.LIFESTYLE
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Profile
Interior Desires, the award winning design studio founded by Rebecca James, is quickly garnering
a reputation as a daring and exciting face in the interior design world. Inspired by fashion, they see
themselves the interior design equivalent of a bespoke tailor; with the ability to translate clients’
briefs into bespoke interiors.
Employing unashamedly bold designs that juxtapose masculine structures with feminine
undertones, Interior Desires' aim is to leave their mark on the design world by breaking all
conventions that confine creativity.
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Rebecca James
Award winning interior designer Rebecca James is what one would describe as a woman of many talents. After
a short stint as a ballet dancer and a decade long career as a fashion model travelling the world, she decided to
enrol in Chelsea School of Art, reinventing herself as an Interior designer. Secretly she had always wanted to
be a designer as she spent her childhood rearranging her dormitory room in Elmhurst Ballet School.
Rebecca personally sources and designs a lot of her furniture herself as she believes that her interiors should
represent her client’s needs. She reflects
“I’m inspired by observing people’s passions and I believe that my interiors
should be as unique as one’s DNA with each detail reflecting an individual’s
inner character; this approach can often lead to daring and outrageous creations”.
A “Designer’s” designer, her opinions are highly respected in the industry and she has
penned numerous articles for some of the world’s top design publications.
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Awards and Accolades
Best Up and Coming Designer IDFX Awards 2010.
Finalist Best Residential Project IDFX Awards 2010.
Top 50 Interior Designers Country and Townhouse magazine
2011.
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What we do
Design
We provide a comprehensive design service which is realised by spending time with our clients and translating the briefs into a vision. This service includes mood boards, floor plans, sketches and CGI visual animation
Build
We manage our projects in their entirety to guarantee that the planning, structure and finishes are to the highest
possible standards. This allows us to play the role of a director bringing designs to life. Interior Desiresoversees building work on behalf of clients to ensure hi spec finishing. Our experienced team design managesprojects from conception to reality to alleviate the pain and stress of dealing with the construction process.
Lifestyle
We offer a concierge service to our clients once they have moved into their homes. Some of the perks offeredinclude booking reservations in the most sought after hotels and restaurants, providing solicitors to deal with
financial issues, or it could be just plain old retail therapy.
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Press
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Commercial Projects
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Description: Asian/European fusion Restaurant
Location: Westfield, London
Size: 2,300 square feet
Brief
To make a fashionable restaurant with a dash of Miami magic in the East end of London.
Outcome
The idea behind the design was to be fun, fashionable and appealing. Girls in jumpsuits and gold stilettos,
WAGs and fun loving families wanting a little taste of the trendy restaurants of London. The clientele loves to
frequent designer stores and want to be “wowed”. The designs were inspired by a classic Art Deco 1930’s
Chanel light and the current designer boutiques of today with their block colouring and detailed emblems.
They were further enhanced with architectural details so that the restaurant became free flowing, beautiful and
functional.
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Description: Private member’s Club
Location: St James’s, London
Size: 1,240 square feet
Brief
Interior Desires was commissioned to revive this famous 1960’s club by adding a touch of glamour and
sophistication.
Outcome
The entire space was stripped out and rooms reconfigured to best maximize the limited space. Rebecca and her
team decided to give the club a modern day speak easy feel infusing what she describes as “Tartan on acid” intothe design. Distressed oak panelled walls, funky tartans, antique mirrors and a quirky antique chandelier make
this club one of a kind. Since its inception in January 2012, the club has attracted famous patrons such as
Prince Harry, Kate Moss and Rihanna to name a few.
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Residential Projects
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Montagu Square
Description: Grade II listed, 5 Storey Townhouse
Location: Mayfair, London
Size: 4,700 square feet
Brief
To create a colourful and flamboyant home for our client, while at the same time respecting the original
Georgian features. Part of the brief was to enlarge the kitchen and create outdoor space. The client’s final
request was “Dazzle me”
Outcome
A two storey extension was constructed to add an additional bedroom, a large family kitchen and a vibrant roof
terrace. An “Alice in Wonderland” themed design was brought together by bright colours, over-scaled furniture
and hidden gems in each of the rooms. This townhouse has become an award winning project featured in
numerous publications around the world.
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Upper Phillimore Gardens
Description: Maisonette Apartment
Location: Kensington, London
Size: 4,000 square feet
Brief
To balance the grandeur of the rooms with contemporary furnishings that invoke hotel luxury. The client had
an energetic young son who he believed should be able to enjoy the home and not be confined.
Outcome
Accessories and unnecessary furniture were cast aside for a clutter free area which created a grown up yet child
friendly space. The colours of Madras, India were used, to form a warm and inviting environment so the client
would feel the surrounds of his homeland.
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London Garden
Description: London Garden
Location: East Dulwich, London
Size: 2,400 square feet
Brief
To transform an overgrown site that hadn’t been touched for 20 years into a colourful and architectural
garden with an emphasis on entertaining.
Outcome
The exotic journey through the garden is a playful experience of water pools, magical steps and Arabian
seating. The space is architectural and enhanced by structural shrubs and colourful and vibrant scatter
cushions. Delicate lighting from Morocco was added to give authenticity. Morocco Meets the Orient.
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Notting Hill Art house
Description: Art Apartment
Location: Notting Hill, London
Size: 2,200 square feet
Brief To create an interesting and vibrant interiors that complimented the client’s vast art collection which they had
collected on their travels. The clients entertain a lot so they wanted their interiors to serve as a talking point.
Outcome
A bold green entrance hall was created to balance the strong art and help the vast space seem meaningful. Anew bespoke kitchen was created by combining sleek functionality with warm tones and organic materials. The
talking point became the good old fashioned cloak room for guests which was covered in vibrant Fornasetti
Wallpaper; therefore making the loo an artwork upon itself.
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Moor Place
Description: Grade I Listed Country Manor
Location: Much Haddam, Hertfordshire
Size: 12,000 square feet
Brief
Our Developer clients were having great difficulty selling this magnificent mansion due to the dated interiors
and approached us to breathe some new life into this sleepy manor.
Outcome
The team worked closely with a London based CGI animation company to give this home a modern twist while
still respecting the traditional structure and preserving the original architectural elements.
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CONTACT
Interior Desires (UK) Limited
17 Therapia road
London. United Kingdom
SE22 0SF
Tel: +44 (0) 2086131410
Fax: +44 (0) 2086131410
Email: [email protected]