ICWUSA.com, Inc.. Facilities Headquartered in Medford, OR 58,500 sq ft of manufacturing space ...

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ICWUSA.com, Inc. ICWUSA.com, Inc.

Transcript of ICWUSA.com, Inc.. Facilities Headquartered in Medford, OR 58,500 sq ft of manufacturing space ...

Page 1: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

ICWUSA.com, Inc.ICWUSA.com, Inc.

Page 2: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

FacilitiesFacilities

Headquartered in Medford, ORHeadquartered in Medford, OR 58,500 sq ft of manufacturing space58,500 sq ft of manufacturing space 12,000 sq ft dedicated to CNC 12,000 sq ft dedicated to CNC

machiningmachining Rapid Engineering PrototypingRapid Engineering Prototyping Quick change, flexible manufacturing Quick change, flexible manufacturing

processprocess Dedicated to fast customer fulfillmentDedicated to fast customer fulfillment

Page 3: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Company HistoryCompany History

Page 4: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

First ProductsFirst Products

Page 5: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Company ChronologyCompany Chronology

1993: 1993: Company founded in Company founded in Medicine Hat, CanadaMedicine Hat, Canada

1995: 1995: Introduced Universal Arm Introduced Universal Arm TV mountTV mount

1997: 1997: Introduced Cam TrayIntroduced Cam Tray

Page 6: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Company ChronologyCompany Chronology

1998: 1998: Moved to Medford, Oregon Moved to Medford, Oregon and began manufacturingand began manufacturing

1999: 1999: Developed Ultra SeriesDeveloped Ultra Series

1998-2000: 1998-2000: Focused on Dental and Focused on Dental and Semi marketsSemi markets

2001: 2001: Resold the PDI ArmResold the PDI Arm

Page 7: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Company ChronologyCompany Chronology

2002: 2002: Developed the Elite SeriesDeveloped the Elite Series

Moved to current locationMoved to current location

2003: 2003: Introduced the Titan ArmIntroduced the Titan Arm

2003-2004: 2003-2004: Ramping to leadership in Ramping to leadership in Dental marketDental market

2005: 2005: Focused entry into Focused entry into Healthcare marketHealthcare market

Page 8: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Company ChronologyCompany Chronology

2013: 2013: Introduced Standardized Introduced Standardized KUB Drop Keyboard KUB Drop Keyboard

2014:2014:New Product IntroductionsNew Product Introductions

- Ultra 180- Ultra 180

- Elite 5216- Elite 5216

- Bracket Mounts- Bracket Mounts

- WorkSurface - WorkSurface Tray Tray

Page 9: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Company ChronologyCompany Chronology

2015:2015:New Product IntroductionsNew Product Introductions - Overhead Arm- Overhead Arm

- VT21- VT21

- Ultra 182- Ultra 182

- Keyboard Ultra Slide- Keyboard Ultra Slide

- Tablet Mount- Tablet Mount

Page 10: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Vision, Mission, StrategyVision, Mission, Strategy

Page 11: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

VisionVision

To have ICW proudly displayedTo have ICW proudly displayed

on quality products mounted in on quality products mounted in

every dental office and hospital room every dental office and hospital room

in North America.in North America.

Page 12: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

MissionMission

Establish a culture of continuing

product development; unique, high

quality products; and a well trained,

disciplined team that provides

exceptional customer service

throughout the entire organization.

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StrategyStrategy

Focus on Focus on professional gradeprofessional grade mounting solutions mounting solutions

Identify and dominate vertical Identify and dominate vertical niche marketsniche markets

Determine unmet product Determine unmet product needs in target marketsneeds in target markets

Rapidly design, develop and Rapidly design, develop and manufacture new productsmanufacture new products

Provide unparalleled sales Provide unparalleled sales and customer supportand customer support

Page 14: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Product Design CriteriaProduct Design Criteria

Cable ManagementCable Management StowabilityStowability ReachReach Ease of installationEase of installation DurabilityDurability Stability – no sagStability – no sag ModularityModularity ReliabilityReliability

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Arm TypesArm Types

Arm typesArm types• Horizontal MovementHorizontal Movement• Vertical MovementVertical Movement• Combination – Horizontal/VerticalCombination – Horizontal/Vertical• Device bracketsDevice brackets

TechnologiesTechnologies• PassivePassive• GasGas• SpringSpring

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Dental . . . . . . . . . .Dental . . . . . . . . . . Healthcare . . . . . .Healthcare . . . . . . OEM Arms . . . . . . .OEM Arms . . . . . . . Medical Devices . . .Medical Devices . . . Manufacturing . . . .Manufacturing . . . . Point of Sale . . . . . .Point of Sale . . . . . . Government . . . . . .Government . . . . . . Financial . . . . . . . . Financial . . . . . . . . Pro AV . . . . . . . . . .Pro AV . . . . . . . . . . Office and Home . . .Office and Home . . .

Market FocusMarket Focus

Dominant leaderDominant leader

Major entryMajor entry

New focusNew focus

New focusNew focus

Semiconductor focusSemiconductor focus

Limited presenceLimited presence

GSA contractGSA contract

No plans at this timeNo plans at this time

No plans at this timeNo plans at this time

No plans at this timeNo plans at this time

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Major CompetitionMajor Competition

ErgotronErgotron

• Large selectionLarge selection• Distribution/ two-tier sales modelDistribution/ two-tier sales model• Mission is to have Predatory Pricing StrategyMission is to have Predatory Pricing Strategy• Heavily promote sit-standHeavily promote sit-stand• Total off-shore manufacturingTotal off-shore manufacturing• Large selection of mount stylesLarge selection of mount styles• Slow to innovate, unable to customizeSlow to innovate, unable to customize• Not known for serviceNot known for service• No factory-direct installation or on-site maintenanceNo factory-direct installation or on-site maintenance• New ownersNew owners

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Major CompetitionMajor Competition

HumanscaleHumanscale

• Office products market reputation and channelOffice products market reputation and channel• Very limited line of mounting productsVery limited line of mounting products• Slow to market with new productsSlow to market with new products• Attractive but high priced solutionsAttractive but high priced solutions• Strong ergonomic marketing with separate keyboard Strong ergonomic marketing with separate keyboard

and monitorand monitor• Good payloadGood payload• Poor wire managementPoor wire management• Limited selection of mount styles for HealthcareLimited selection of mount styles for Healthcare• Lacking in durabilityLacking in durability• No factory-direct installation or on-site maintenanceNo factory-direct installation or on-site maintenance

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Major CompetitionMajor Competition

GCXGCX• Good quality products, limited lineGood quality products, limited line• Established name with bio-med staff in hospitalsEstablished name with bio-med staff in hospitals• Largest OEM provider for healthcareLargest OEM provider for healthcare• High priced solutionsHigh priced solutions• Poor customer service levelPoor customer service level• Reputation of being inflexibleReputation of being inflexible• No factory direct installation or on-site maintenanceNo factory direct installation or on-site maintenance

Innovative Office Products (IOP)Innovative Office Products (IOP)• Broad based product line manufacturerBroad based product line manufacturer• Focus has been on office products marketFocus has been on office products market• Sell through dealer networkSell through dealer network• Not in healthcare … yetNot in healthcare … yet

Page 20: ICWUSA.com, Inc.. Facilities  Headquartered in Medford, OR  58,500 sq ft of manufacturing space  12,000 sq ft dedicated to CNC machining  Rapid Engineering.

Major CompetitionMajor Competition

AMICOAMICO• Copied GCX mountsCopied GCX mounts• Sells other healthcare productsSells other healthcare products• Built in CanadaBuilt in Canada• Poor service reputationPoor service reputation• Priced competitivelyPriced competitively• Strong in North and NortheastStrong in North and Northeast

Enovate MedicalEnovate Medical• Focus mostly on carts and cabinetsFocus mostly on carts and cabinets• Has one primary arm configurationHas one primary arm configuration• Mid to upper range pricingMid to upper range pricing• Stinger and Enovate Medical mergedStinger and Enovate Medical merged