Add to your “STEP UP to Safety Manager’s Workbook”!This is the fourth part of your STEP UP to Safety Manager’s Workbook. Be sure to download the first three sections of this workbook (containing pages 1-56), at:

www.icwgroup.com/step-up

STEP 4 – STEP UP to a Better Safety CultureContentsWhy care about your safety culture?...........................................................................................58

Safety culture defined as part of your DNA.................................................................................59

5 Steps to Influence Your Safety Culture.....................................................................................60

STEP #1: Assess Your Culture...................................................................................................61

STEP #2: Establish Goals.......................................................................................................... 63

STEP #3: Identify Critical Moments & Vital Behaviors..............................................................65

STEP #4: Execute 6 Sources of Influence..................................................................................67

STEP #5: Measure & Celebrate Your Success...........................................................................71

Safety Culture Case Study - BNSF.................................................................................................75

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Why care about your safety culture?When you don’t care about your safety culture, then it’s non-existent. You’ll find that your organization will deteriorate to a culture of “Hey, accidents happen,” and everyone is only safe because they have a certain degree of common sense.

Caring about employee’s safety is to care about your people. As a leader in your organization, you know, for your culture to success in safety, there must be strong commitment from management. This isn’t a bubble-up effort – it starts at the top. The health of your organization is dependent on your commitment to build a strong safety culture.

What are the driving forces of safety at your company?

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Safety culture defined as part of your DNAA culture of safety is when workers everywhere feel valued and safe. It reflects a commitment to safety at all levels throughout the organization.

Moreover, it’s how safety is perceived, valued, prioritized and integrated into the daily routine. Collectively, it’s what everyone believes about the importance of safety… AND what they think their peers and leaders believe.

When commitment and engagement is established at all levels, safety becomes integral to your DNA.

Your safety DNA roadblocksConsider each of the following. What’s working and what’s blocking safety from being part of your DNA?

Leaders commitment

Employees and stakeholder commitment

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Organization as a whole (processes, systems, traditions, etc.)

Continuous improvements (or lack of improvements)

5 Steps to Influence Your Safety Culture

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The 5 Steps to influence your safety culture are:

1. Assess your culture

2. Establish Goals

3. Identify critical moments and vital behaviors

4. Use sources of influence

5. Measure and celebrate your success

STEP #1: Assess Your Culture

Take a step back to understand where your culture currently is on the ICW Group Safety Culture Maturity Levels.

Culture Maturity LevelsLevel 1: No One Cares This is the most basic level. The assumption is that accidents happen naturally. There are no preventative measures in place. Quite frankly, employees are safe by accident and everyone hopes that they have common sense!

Level 2: We Care About OSHA At this level, OSHA acts as big brother – they are in charge of the safety rules. When OSHA comes around, the workplace is cleaned up and employees are prepped to “behave”. Otherwise, no one cares about a routine of safety in the workplace.

Level 3: Management Cares OSHA is replaced somewhat by management as big brother at this level. Employees watch out for management and supervisors; when they’re around, everyone acts safer. Guards are put on machines, floors are swept and an extra bit of care around behaving safely is taken. Once the

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supervisor walks away, it’s back to regular business. Without supervision - there is no one who cares about safety.

Level 4: I Care About Me At this stage of maturity, communications have been made and there is more safety awareness. However, there is no safety community yet at this level. Individual workers only watch out for themselves. They practice safety, but they don’t care about the safety of others.

Level 5: We Care About Each Other! This is the nirvana of a safety culture. Everyone watches out for each other because they care. They want everyone to get home safely, everyday!

Interactive self-assessmentSimply answer the questions in this assessment tool to instantly learn where your company is on the Safety Culture Maturity Levels

Resource link:

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STEP UP to a Safer Workplace Culture Maturity Assessment https://www.icwgroup.com/workers-compensation/library/icw-group-risk-management-step-up-to-safety-culture-maturity-self-assessment.xlsx

Poster: https://www.icwgroup.com/workers-compensation/library/icw-group-risk-management-step-up-to-safety-better-culture-maturity-levels.pdf

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STEP #2: Establish GoalsOnce you have identified your Maturity Level, take a hard look at the item you either inserted a 1 or 0 for. These will lead you to opportunities to help you set safety goals. You may be tempted to set a goal to reduce your injury rates by a certain percentage. However, the critical factor to success is to define goals that are meaningful to your organization, are easy to measure, and that will bring your employees together to improve your company's safety results.

Your goals should be crafted around these guiding principles:

Be SMART (Specific, Measurable, Achievable, Realistic, Time-bound)

Benchmark and track success.

Encourage employees to report accidents.

Reasonable, yet challenging.

Helpful references for formulating safety goals: https://blog.weeklysafety.com/blog/20-winning-workplace-safety-goals

https://www.dir.ca.gov/dosh/cal_vpp/best_practices_symposiums/goals.pdf

https://www.safetyproresources.com/blog/how-to-set-effective-safety-goals-for-your- company

https://www.ehstoday.com/safety-leadership/safety-and-performance-excellence-new- beginnings

https://blog.creativesafetysupply.com/5-measurable-safety-goals/

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Our Safety GoalsDefine your top safety goals that would be meaningful for your company and culture:

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

Goal #6

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STEP #3: Identify Critical Moments & Vital Behaviors

Identifying critical momentsA safety critical moment is the time of highest probability that an accident or injury will occur. These can be identified in a series of ways, through accident investigations and observations.

Review the M.O.R.E. portion of your workbook for tips to make your safety observations more powerful. This will help you identify the critical moments that are ripe for safety intervention. Use the Make Observations More Powerful template from this earlier session.

Reference: https://www.icwgroup.com/workers-compensation/library/icw-group-risk-management-step-up-to-safety-do-more-observation-template.pdf

Vital safety behaviors Safety behaviors not only include acting safely and appropriately, it includes being aware, alert and attentive in the critical moment. Communicating and training workers on safe behaviors is foundational to all of your programs.

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Tips to Promote Safe Behavior1. Involve employees in the identification and correction of

hazards.

2. Audit your operation periodically.

3. Conduct safety observations to encourage safe behaviors.

4. Give recognition to employees.

5. Ensure proper training to build awareness of "critical behaviors" for each task.

6. Make sure appropriate controls are in place and operations.

7. Investigate every incident and near miss.

Helpful references:

7 Tips Poster: https://www.icwgroup.com/workers-compensation/library/icw-group-risk-management-safety-culture-7-tips-to-promote-safe-behavior.pdf

https://advancedct.com/things-employers- and-employees-can-do-to-promote-workplace-safety/

https://www.gensuite.com/6-ways-promote- culture-safety/

https://www.trinet.com/hr-insights/blog/ 2014/three-ways-to-promote-continual-safety-among-employees

https://www.arbill.com/arbill-safety-blog/8- workplace-safety-motivation-tips-for-your-employees

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STEP #4: Execute 6 Sources of Influence

A powerful model for changeIn their book “Influencer”, the authors identify six sources of influence. The premise is that before you can influence change, you have to decide what you're trying to change. They believe the “what” is identifying behaviors and more specifically what they call “vital behaviors”. This concept works well in influencing your culture of safety!

Reference:

Influencer: The Power to Change Anything, by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler. Amazon: http://a.co/d/doWOrd

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The 6 sources Source 1: Personal Motivation – Whether you want to do it.

Source 2: Personal Ability – Whether you can do it.

Source 3: Social Motivation – Whether other people encourage the right behaviors.

Source 4: Social Ability – Whether other people provide help, information or resources.

Source 5: Structural Motivation – Whether the environment encourages the right behaviors.

Source 6: Structural Ability – Whether the environment supports the right behaviors.

Source Analyze and Execute

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Additional references:

http://sourcesofinsight.com/six-sources-of-influence/

https://vitalsmarts.com.au/six-sources-influence-human-behaviour/

https://www.paladinoandco.com/blog/6-essential-sources-influence-become- sustainable-leader/

https://www.emergingrnleader.com/six-sources-of-influence-you-can-use-to-change- behavior/

Become an influencer through coaching

1. Promote Regular Feedback

2. Address unsafe behaviors

3. Differentiate employees

4. Recognize safety performers!

Reference:

Be a Safety Coach Poster https://www.icwgroup.com/workers-compensation/library/icw-group-risk-management-safety-culture-be-a-safety-coach.pdf

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Plan to influence cultural changeConsider the 6 sources of influence. Select one of the sources that you think you can easily accomplish in your organization. Why?

Now, which one of the sources would be the hardest for you to accomplish in your organization. Why?

What would be your strategy to employ all 6 sources to help change your culture?

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STEP #5: Measure & Celebrate Your Success

If you developed SMART goals (Specific, Measurable, Achievable, Realistic, Time-bound), measuring is very straightforward: Did you achieve what you set out to do? If you haven’t yet reached your goal, then, are you on the right path to success?

Ways we’ll measure successConsider the goals you listed earlier. List the ways you’ll measure success for each:

How we’ll measure Goal #1

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How we’ll measure Goal #2

How we’ll measure Goal #3

How we’ll measure Goal #4

How we’ll measure Goal #5

How we’ll measure Goal #6

Additional measures not tied to goals:

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Celebrate Success!Celebrating success is extremely important for the growth of your safety culture. Giving and receiving quality recognition are prime ways to boost morale. Celebrating safety accomplishments can motivate teamwork, build a sense of belonging, and boost your culture’s desire to actively care for each other. Here are some tips on making your celebration meaningful, as outlined by ISHN: https://www.ishn.com/articles/83644-how-to-celebrate-safety-success

1. Focus on the Journey

It’s not just about the end result – it’s about all of the hours that went into making safety a reality.

2. Recipients should be participants

Help employees share their experiences with everyone and how they contributed to the bottom line. Culture is about the people!

3. Relive the experience

Facilitate discussions of activities that led to success.

4. Don't ignore failures

Discuss both successes and failures, positive results and disappointments, dead ends, and frustrations. Pointing out the highs and lows of the over-reaching success makes it real. It also underscores the amount of dedication needed to complete goals.

5. Make it memorable

Find tangible ways to reinforce the occasion.

6. Go one-on-one

There are always leaders in a group effort. Recognize the champions so they know that you realize the importance of their leadership.

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Our ways that we’ll celebrate, recognize and reinforceConsider what you’ve learned about growing, recognizing and reinforcing a safety culture. What are some of the strategies you’ll incorporate to enhance your own culture of safety?

Additional references for celebrating safety success:

https://www.shponline.co.uk/celebrating-safety-simple-steps-better-employee- engagement/

https://ohsonline.com/Articles/2014/06/01/Building-Workplace-Safety-with-Rewards- and-Recognition.aspx

https://www.ehstoday.com/blog/10-easy-creative-ways-celebrate-national-employee- wellness-month

Example of celebrating in Social Media: https://www.facebook.com/nationalgrid/posts/today-we-celebrate-safety-success!/10154657787029249/

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Safety Culture Case Study - BNSF

BNSF Railway Company decreased injuries by changing their culture to one focused on safety. Learn more:

About their culture of Safety, 2017 Annual review https://www.bnsf.com/about-bnsf/bnsf-review/2017/safety-main.html

Their Safety Vision: https://www.bnsf.com/about-bnsf/bnsf-review/2017/safety.html

The case study: https://www.fra.dot.gov/Elib/Document/14449

Congratulations! You’ve completed STEP 4 of the S.T.E.P. UP Certificate Series. Watch for STEP 5 coming next month. Complete all 5 STEPS for your Certificate!

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