iCumulus - NISSAN, 2016

iCumulus | Introduction to iCumulus Online Lead Generation Service

iCumulus – NISSAN, 2016


About iCumulus WHO WE AREiCumulus provides Australia’s leading digital and data marketers a full lead generation service. Our relationships with premium digital publishers and our cutting edge lead management technology positions iCumulus as Australia’s Premier Lead Generation Network.

WHAT WE DO

Lead Generation

3rd Party Email

Performance Email

Data managementPlatform

Lead Nurture

Programmatic Trading Desk

Audience Profiling

Retargeting

Data ManagementPlatform

Automated Response

Lead Nurture

Custom Audience

Programmatic Trading Desk

1st & 3rd Party Audience Targeting

Retargeting

WE DELIVER 100,000+ LEADS PER MONTH

EDUCATION

CREAL ESTATE

TECHNOLOGY

CTRAVEL

CAUTOMOTIVE

CFINANCE

CINSURANCE

CUTILITIES

CTELECOMS


iCumulus : USPsiCumulus act as a broker/ lead exchange, giving clients a central place funnel all leads from every supplier in market, validate the lead data, de-duplicate the data, access in real time, and retarget using cookie data through their own trading desk or iCumulus.

USPs of iCumulus:

• TECH : Atmosphere Lead Management Platform (ALM) > Hosts leads data, only accessible via online login so there is no data risk for the client

• Validation of lead data (email & phone) > improves connection rateKEY STAT: difference of 10% connection rate will half CPA

• Unique leads only > De-duplicates across multiple suppliers and against client CRM = no wasted spend KEY STAT: up to 60% duplication among lead sources without iCumulus technology

• Direct feed to client > gives outbound team immediate access to hot leads KEY STAT: sales double when calls are made in first 24 hours

• Transparency > lead sources IDs allow optimization to best performing sources

• Experience > iCumulus work with Australia’s top lead buyers delivering up to 250K+ leads a year for individual clients


Lead Generation : Test DrivesiCumulus collect prospect contact data via branded opt-in questions placed throughout our 3rd party network.

• Prospect permissions a client to own their contact data (name, email, phone)

• Client can use this data for branded communication and retargeting

Are you looking to buy a new car in the next 6 months?

Next

Nissan can redefine the way you drive. Click Yes fort information on how you can organize a test drive.

Submit

1. Profile CookieApplied

2. Interest CookieApplied 3. Intent Cookie

Applied


Retargeting : Display1st and 3rd Party Cookie Data can be collected and stored in iNimbus (iCumulus DMP).

• Data is fed to a client’s chosen DSP for retargeting campaigns

• Data can be overlayed in iCirrus (iCumulus Trading Desk) for retargeting

campaigns.

• Display retargeting creates a 2nd touchpoint

iNimbus DMP

DSP

SSP

Cookie Data

NIssan

NIssan


Retargeting : Social & EmailPermissioned email lists are the new standard for social & display platforms to target / retarget ads with. Google, Facebook, Yahoo are encouraging advertisers to focus on these lists as an initiative to improve relevancy of advertising

Email Address

Upload a Email List into Social Network to create a Custom Targeting List

Branded Email


Objectives:• Target Group: 18+, In-market for buying a

car• Drive test drives to clear surplus stock

Outcomes:• iCumulus segmented 3rd party consumer

database to find age relevant, 3 month active, interest in car loans / buying a car consumers

• Number of Emails: 100,000• Click Through Rates: 13.47%

• Cost per test drive = $50• Cost per brochure request = $5.50• Find a dealer = $3

Email : HYUNDAI


Objectives:• Target Group: 21+, In-market for buying a car• Drive test drives to for winter sales on new

and existing models


database to find age relevant, 3 month active, interest in car loans / buying a car consumers

• Number of Emails: 50,000 p/ week for 3 weeks

• Click Through Rates: 15-20%

• Client hit Quarterly sales targets and booked more sends

Email : SUBARU


Objectives:• Target Group: 28+, In-market for buying a

car, income $85K+• Book Appointments for Summer Sales• 100 appointments


database to find income and age relevant, 3 month active, interest in car loans / buying a car consumers

• Number of Emails: 80,000 x 2 sends

• Appointment target hit within 14 days of first send

Email : BMW


About iNimbusiNimbus was created off the back of several years of success as a full service lead generation company. Having helped clients across all verticals reach their goals, we ended up with large quantities of high quality and relevant data. With the programmatic landscape starting to open up and a significant amount of expertise and knowledge relating to data management, we created our own in house DMP to further help our clients meet their performance goals.What we do: ✓ Create campaigns focused on consumer

response✓ Use custom made data sets✓ Powering RTB

Our technology: iNimbus – Data management platform iCirrus – Trading desk Atmosphere – Lead management

platform


About iCumulus DataOur data set has the following USP’s:

The Data:

● Profile - Age/sex/class/location● Interest - 150+ Interest Verticals● Explicit Intent – Consumers have indicated a time period to which they are interested in a vertical● In market - Cookies set to 90 days ● Inferred – Our data has inferred segments, including Experian mosaic segments

Network:

● Australia’s Premium data marketing publishers – 70+ partners● Permissioned – we have collected this information from consumers who have opted in● Recent – All Data is available in real time● User activation – all data collection is post click


Cookie notification banner

Are you interested in receiving a newsletter about cars?

Next

Are you looking to buy a new car in the next 3 months?

Submit

iNimbus DMP

DSP

SSP

1. Profile CookieApplied

2. Interest CookieApplied 3. Intent Cookie

Applied

iNimbus Data Management PlatformCookie Placement - User Journey

Car Sales

RetargetingTargeted via Collected Emails

How our data is collected


About iCirrusiCirrus – multi channel, real-time trading desk for online display advertising.

It was clear to our team of experts that we needed to widen our approach to multiple active channels to enable us to deliver our clients a true full service for our digital direct response offering. As a result, iCumulus developed their own in-house trading desk known as: iCirrus.

iCirrus runs off TURN technology capable of high ROI with no minimum budget for test campaigns. It has successfully run campaigns across a multitude of verticals, even thriving on niche campaigns that are typically hard to target.


Why iCirrus

Benefits include:● Access to iNimbus – Free access to every segment available in iNimbus● No Minimum Spend – Offers flexibility from your usual campaign

strategy● Better Rates – CPM’s are negotiable on a case-by-case basis● Cross Platform – Access to mobile via iAd and iNimbus android cookies● Creativity – As an independent trade desk we look for solutions that are

out of the ordinary in order to maximize your brands exposure● Talent – Our trading team has years of experience in major agencies,

perfecting their skills and abilities.

In an industry inundated with large scale agency trading desks, iCirrus thrives on its independence and flexibility. With no commercial ties to major agencies, our traders have the freedom and ability to create innovative and interesting campaigns, customized to the goals you and your brand want to achieve.


THANK YOU

iCumulus - NISSAN, 2016

Business

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