ICU ENGLISH ICU ENGLISH DAYDAY

CONTENTCONTENT

1.1. IntroductionIntroduction2.2. BackgroundBackground3.3. ObjectivesObjectives4.4. Plan of Action : Plan of Action :

What we NEED to do?What we NEED to do?5.5. Integrated ProgrammesIntegrated Programmes6.6. Compliance Measurement Compliance Measurement 7.7. ConclusionConclusion

1. INTRODUCTION1. INTRODUCTION

TO INFORM EVERY ICU TO INFORM EVERY ICU MEMBERS MEMBERS

ON ICU ENGLISH DAY NAMELYON ICU ENGLISH DAY NAMELY‘‘THANK GOD IT’S THURSDAY!’ THANK GOD IT’S THURSDAY!’

(TGIT)(TGIT)

2. BACKGROUND2. BACKGROUND

The decision to have an all English Speaking Day was mooted in the MBJ Meeting held

on the 7th of march 2007

The meeting agreed that a specific programme is needed to beef up the level of English

proficiency amongst ICU members by mean of having more communication and interaction

in English

The idea was based upon the fact that English is the most widely used lingua franca in

promoting the global development process

3. ObjectivesTo inculcate constructive awareness, uplift self-

confidence and enhance English proficiency amongst

all ICU members;

To enrich ICU members knowledge through the

ability to attain and comprehend information

from English reading materials; and

To establish an integrated communication mean for the

promotion of a corporate culture which emotionalize and mobilize the members

toward achieving organizational excellence.

4. PLAN OF ACTION:4. PLAN OF ACTION:WHAT WE NEED TO WHAT WE NEED TO

DO ?DO ?

WHO?WHO?All ICU MembersAll ICU Members

Are InvolvedAre Involved

WHAT TO DO?

To speak To speak solelysolely in in English on ThursdaysEnglish on Thursdays

WHEN?

Every Thursday from Every Thursday from 8.00 a.m. until 5.00 p.m.8.00 a.m. until 5.00 p.m.

Starting From 15th March Starting From 15th March 2007!2007!

WHERE?

Throughout ICU JPM, at: Throughout ICU JPM, at:

- ICU HQ;- ICU HQ; - ALL SDOs;- ALL SDOs; - BPPBPP; and- BPPBPP; and - PERDA- PERDA

**HOW?Everybody must speak English. The only language valid

on that day is solely English. Any cross usage of languages is strictly prohibited!

All internal communication including meetings and discussions should be in English. All communication via e-mail (ICU JPM Lotus Notes) should be composed

in English;

Each division/JPP/PPN/BPPBPP/PERDA is compulsorily required to send a simple English article to all ICU

members by e-mail. The rotation schedule for every division/JPP/PPN/BPPBPP/PERDA will be informed

by BKP;

Read The New Straits Times (NST) on Thursdays (a copy of NST will be provided by BKP for all divisions

in HQ).

** Terms of reference are subjected to change

5. T G I T5. T G I TINTEGRATED INTEGRATED PROGRAMSPROGRAMS

T G I TT G I TINTEGRATED INTEGRATED

PROGRAMMESPROGRAMMES

Mass AwarenessMass Awareness

PR ProgrammesPR Programmes

WebsiteWebsite

T.G.I.TT.G.I.T

INTEGRATED PROGRAMMES

Mass AwarenessPrint ads & Outdoor banners educate

and promote TGIT Programme to the Staff Of ICU.

PR Programs Media launches to gain more editorial

write-ups for any ICU’s publications.

WebsiteWebsite to view details on new

happenings.

English Version of ICU Official Website.

6. Compliance 6. Compliance MeasurementMeasurement

Commitment and Commitment and compliance to all compliance to all activities will be activities will be

monitored closely by the monitored closely by the assigned task force.assigned task force.

7. C O N C L U S I 7. C O N C L U S I O NO N

Everybody To Take Everybody To Take Note And Must Note And Must

Participate In The Participate In The ‘Thank God It’s ‘Thank God It’s

Thursday!’ Thursday!’ ProgrammeProgramme

THANK YOU