ICTC - Celebrating our ten year anniversary in 2014 Strategy Why comms? Building public awareness...

ICTC - Celebrating our ten year anniversary in 2014

StrategyWhy comms? Building public awareness fosters an enabling environment and increases political will to invest in trachoma elimination

ICTC’s communications strategy aims to guide ICTC and its members to promote the positive impact of its work on the lives of people affected by trachoma

ICTC communications and advocacy


Telling the story of impact, progress

Comms & advocacy working group is uniquely positioned to tell the story of progress towards trachoma eliminations.

Working on how to improve our access to data and information from the field.

ICTC communications strategy

• Why comms? • Building public awareness

fosters an enabling environment and increases political will to invest in trachoma elimination

•ICTC’s communications strategy aims to guide ICTC and its members to promote the positive impact of its work on the lives of people affected by trachoma


Importance of internal communications First we all need to know the story internally:• Focus on gathering stories and

communicating data and data analysis

• So everyone can own and further profile and communicate thesuccesses of this unique partnership

• A priority – we are working on it!


Annual report

• Collate and celebrate successes internally and externally

• Demonstrate the diversity of the coalition

• Promote a sense of community within ICTC

• Advocate for members’ work


ICTC joins the Twittersphere!

• Promotes the work and achievements of our members

• Brings the activities of the trachoma together in one account

• Channel for increasing traffic to the ICTC website


Speaking of the website….


…which links to branding

• Need to improve and modernise ICTC’s look and feel

• Consistency needed in: • Language • Design

• So that our work is easily identified and engaging

• Working on this!


Also working on…• Supporting the comms plan of the

funded initiatives • Providing project support on the

update of the 2020 INSight report: • Central advocacy tool• Inform and guide our work • And raise the urgency of the

2020 deadline• Recruiting new members • Developing the advocacy plan


Messaging on– Global campaign petitioning a specific target

with a call to action– Global hand washing day– World Sight Day

Advocacy


Stockholm Water Week

• Good for: • Raising ICTC’s profile • Making connections • Mapping out potential

opportunities for engagement with WASH partners

• Also raised awareness of NTDs tools and the NNN community


We want to hear from you!

• Please share any ideas or feedback you may have on the flipchart during the breaks

• We’ll be in touch to gather case studies, quotes and interviews to the annual report – looking forward to speaking to you!

ICTC - Celebrating our ten year anniversary in 2014 Strategy Why comms? Building public awareness...

Documents

Transcript of ICTC - Celebrating our ten year anniversary in 2014 Strategy Why comms? Building public awareness...