ICT4SDG : Digital Economy for Development · Era of Digital for Economic Development and Inclusion...
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“ICT4SDG : Digital Economy for Development ” Innovation and Intellectual Property Rights : what’s in for the Digital economy? By Yvette Ramos, Managing Director IP law firm, Geneva Switzerland www.aivazian-moreau.com Era of Digital for Economic Development and Inclusion Room Popov : 2 nd May : 16:30-18:15
Transcript of ICT4SDG : Digital Economy for Development · Era of Digital for Economic Development and Inclusion...
“ICT4SDG : Digital Economy for Development ”
Innovation and Intellectual Property Rights :
what’s in for the Digital economy?
By Yvette Ramos, Managing Director
IP law firm, Geneva Switzerland
www.aivazian-moreau.com
Era of Digital for Economic Development and InclusionRoom Popov : 2nd May : 16:30-18:15
• A few comments from our own
perspective (Innovation & Patents)
• From innovation to ..capital/assets..?
• Value of innovation : how to?
• IPRs : reminder
• Conclusion..
Technology: Rapid Uncertain Change
Innovation
Urbanism Jobs, Employment
Social integration
Habitat
Social & cultural innovation
Medical
Bio-medicine
Biotechnologies
Food & agriculture
Chimie-bio
Pharmacy
Telecom
New technologies(Internet, E-business)
Software
Electronics
Technological innovation
Mecanics & Tools, machines
Chemistry & materials
Textile-clothing
Cosntruction
Metallurgy
Measure control
Innovation: whats in there?
Technology: Rapid Uncertain Change
Changing ICTs landscape
RapidlyEvolving
Technology
IncreasingStakeholderExpectations
Changing innovation PARADIGMS
Source : www.observatoire-immateriel.com
ActifsImmatériels
Direction R&DScientifiqueTechnique
DirectionCommerciale
Direction desRessources Humaines
Direction de L’Organisation
DirectionSystèmes
D’Information
DirectionMarketing
Direction desachats
DirectionFinancière
Intangible assets
HumanResources
Sales
R&DScientic
Finance
Purchasing
Marketing
InformationSystem
Organisa-tion
Intangible assets : the hidden face of value…
Intellectual capital model[Carl Bro, 2006- Grontmij .dk]
Why innovate?
• Innovation is vital for companies because
they must adapt to a changing environment
more and more.. and faster!
• Innovation is a source of fulfillment for
individuals and teams. It is a pleasure to
create, innovate and help others to do so.
Innovation : stakes at large scale!
• Innovation is not the result of the decision
of a single company, but involves many
actors including the State which affects:
Search
Vocational training
Encouraging entrepreneurship
The right to Intellectual Property
The standardization and normalization
Management of innovation in business and entrepreneurship?:Key points to consider before beginning the new product development process..
Idea for a Product /
service
Product / service
Key Step1
Key Step
2
Key Step3
Phase1
Phase2
Phase3
Is the ideaaligned with ourStrategy?
IS there a market for The product and canWe produce it?
Does the prototype workproperly and can we go to mass production?
Evaluation ofmarket study
Technical feasibility Development of productand tests
Production andcommercial launch
Is it difficult to innovate ?
In reality, innovating is as natural as breathing! Innovation is everyone's business at all levels.
A few definitions:all this is IP= INTELLECTUAL Property
Industrial Property- Brand- Design- Patent
Only by filing you get a RIGHT (IPR)
Literary and artistic property- Copyright- Neighbouring Rights
The protection is acquired by the sole fact of creationwithout a filing.
Special case : SECRET
Why a patent law ?
Benefit For the Public
Invention disclosure
Encourage global
development of Science,
=> INNOVATION
Benefit For the Patent owner
Limited exclusive RightTime : 20 years monopoly
Territory
Security for investors
Answer = to encourage innovation
through a fair system
Patentability
• What can be patented
– Products (device, part of device, system)
– Methods (process, use)
Definition of essential technical features
By structural or functional approach
either realised as hardware or software
IP right = a monopoly right in a liberaland global economy
=> strong asset
Importance of Intellectual Property
Source: www.finance.yahoo.com, www.business.com
Net working capital*
Fixed assets*
Other assets*
Intellectual property and
intangible assets*
Microsoft
6% 1%1%
92%
IBM
2%19%
6%
73%
* % of the value of invested capital
• The Innovation process is challenging and yet awonderful way to have change happen!
• Get your IPRs strategy ready ! The patent system is astrong system when it comes to protecting ICTssolutions.
• ICTs solutions can help bridge the digital gaps presentin less developed regions of the world
=> levers for supporting social and sustainabledevelopment and acting towards ITU action lines.
mmm.. Conclusion?..
Thank you !Yvette Ramos
References- Joseph Schumpeter (1942), economist, Austria- Peter Drucker (1985), prof. Sc. Political & Philosophy, USA
