ICT-IdentityStrategy_2007.pdf

Project “Phoenix”

ICT: Transforming Education through Technology <ICT: Transforming Education through Technology <11>>

Institute of Computer Technology Institute of Computer Technology –– Identity Strategy Identity StrategyWednesday, January 3, 2007Wednesday, January 3, 2007

ICTICT’’s Mission, Vision, & Valuess Mission, Vision, & Values

For the 21st CenturyFor the 21st Century

CF Camargo & H ChristensenCF Camargo & H Christensen



Strategic Planning ModelStrategic Planning Model

A B C D EA B C D E

• Environmental Scan

Assessment

• Background

Information

• Situational Analysis

• SWOT – Strength’s,

Weaknesses,

Opportunities,

Threats

• Situation – Past,

Present and Future

• Significant Issues

• Align / Fit with

Capabilities

• Mission & Vision

• Values / Guiding

Principles

• Major Goals

• Specific Objectives

• Performance

Measurement

• Targets / Standards of

Performance

• Initiatives and

Projects

Baseline Components

• Performance

Management

• Review Progress –

Balanced Scorecard

• Take Corrective

Actions

Down to

Specifics

Evaluate

Where we are Where we want to be How we will do it How are wedoing

• Gaps--ID & Analysis • Action Plans • Feedback upstream –

revise plans



Major Components of theMajor Components of the

Strategic Plan / Down to ActionStrategic Plan / Down to Action

MissionMission

VisionVision

GoalsGoals

ObjectivesObjectives

MeasuresMeasures

Why we existWhy we exist

What we want to beWhat we want to be

Indicators andIndicators and

Monitors of successMonitors of success

Desired level ofDesired level of

performance and timelinesperformance and timelines

Planned Actions to Planned Actions to

Achieve Objectives Achieve Objectives

O1O1 O2O2

AI1AI1 AI2AI2 AI3AI3

M1M1 M2M2 M3M3

T1T1 T1T1 T1T1

Specific outcomes expressed inSpecific outcomes expressed in

measurable terms (NOT activities)measurable terms (NOT activities)

Strategic Plan Strategic Plan

Action Plans Action Plans

Evaluate ProgressEvaluate Progress

TargetsTargets

InitiativesInitiatives

What we must achieve to be successfulWhat we must achieve to be successful

Assessment



ICTICT’’s Mission Statements Mission Statement Components

to help transform education through technology;

to advance excellent teaching through professional development; and

to create and implement high quality, equity-based educational, products and servicesthat provide students and teachers with the computing and new media skills needed to

successfully compete in 21st Century classrooms and job markets.

ICT’s Mission is



ICTICT’’s Vision Statements Vision Statement Components

…a world where diverse learners, including the underserved and disadvantaged, haveequal access to computing technology as an educational and economic tool.

…classrooms with teachers and students employing computing and other new mediatechnology in ways that make their classroom experience more compelling, rewardingand transforming.

…computing technology playing a significant role in fostering a more equitable andhumane world.

ICT Envisions



ICTICT’’s Principles and Valuess Principles and Values Components

Diversity, gender equity, equal opportunity, and a socially just society.

Education and its role in serving and enriching individuals and society.

Students, regardless of age, and their interest in growing and developing.

Teachers and the value and positive influence they bring to students and the world aroundthem.

Computing technology and its increasingly important role to the individual, society and theworld.

ICT Values



Assessment Model:Assessment Model:

S W O TS W O TAssessment

External Assessment: Marketplace,

competitor’s, social trends, technology,

regulatory environment, economic cycles .

External Assessment: Marketplace,

competitor’s, social trends, technology,

regulatory environment, economic cycles .

Internal Assessment: Organizational

assets, resources, people, culture,

systems, partnerships, suppliers, . . .

Internal Assessment: Organizational

assets, resources, people, culture,

systems, partnerships, suppliers, . . .

• Easy to Understand

• Apply at any

organizational level

• Needs to be

Analytical and

Specific

• Be honest about our

weaknesses

Good Points Possible Pitfalls

SWOT SWOT



SStrengthstrengths Assessment

1. Exceptionally Hardworking and Creative Staff and Committed Board

2. In Existence Since 1982

3. Great capacity and knowledge to oversee, manage, and implement large-scale nationaland international education projects including curriculum development, supportingtranslation and localization efforts, developing and co-facilitating teacher training andtrain-the-trainer sessions, MORE

4. Abundant Community Goodwill

5. Partner Success Accelerator (e.g. Intel, MSFT, etc.)

6. Event Management and Logistics Coordination

7. Program Development, Administration, and Management

8. Skilled, Certificated, and Multi-talented workforce comprised of experienced classroomteachers

9. Latent channels for distribution in K-12, ASP, STEM, and other teacher Tech Edintegration projects

ICT’s Strengths



WWeaknesseseaknesses Assessment

1. Limited IP asset-base, low brand equity, low community awareness, and low identityaudit scores

2. Limited funds for new business, grant, and program development activities: under-funding will impact initial campaigns CFC & HC are crafting

3. Limited Organization-Wide Capacity for Strategic Planning

4. Byzantine SACS accounting and financial reporting systems: redundant, resource-intensive (MP, LF, JU & CFC) – not to mention dual CY & AY annual budgets

5. No grant/budget/variance reporting and accounting system that reconciles client anddistrict accounts easily

6. Staff Culture: 1/3 Helsinki; 1/3 BWS, 1/3 like HC & me, lost in the wilderness; need tobuild leadership skills of all team members must be systemic process

7. Unencumbered funds – no revenue diversification, rainy-day cushion, or exit strategy

8. Low non-profit/501 issue awareness and non-profit earned income/grant management:need to build staff skills & knowledge base (organization effectiveness mini-grants)

9. Virtual, distributed, email-based workforce and workplace creating latencies and lags ininformation & decision making processes (need better IT infrastructure)

ICT’s Weaknesses



OOpportunitiespportunities Assessment

1. New corporate or international NGO customers/partners/donors

2. New Partners and Allies (e.g. NASA, CUE, UC, etc.) to continue “Success Acceleratormodel” for REPLICATION platform, based on content creation/delivery, program roll-out, localization & implementation through capacity-building, train-the-trainertechnology transfer methodologies & sustainable professional development strategies

3. Latent channels for distribution in K-12, ASP, STEM, and other teacher Tech Edintegration projects

4. Technology Transfer Solutions Provider for aviation, hi-tech and health sciencesindustries (biomatics/infomatics; device training, etc.)

5. Becoming a CHANNEL, or distributor/implementation partner to other EdTech/Edpublishers & solution providers (NSF, NASA, Discovery, CLRN, FLVS, etc.)

6. New grants for new programs; new grants for old programs; new grants… $$$

7. New business development: content development and design; training developmentand delivery; professional development curriculum; STEM current development; CScurrent development

8. Turn-key professional development, workforce and academic development, andeducational support products and programs

ICT’s Opportunities



TThreatshreats Assessment

1. Limited everything: time, resources, people, budget … did I mention TIME!

2. Very little working capital, we’re solvent: we can pay the bills on what’s already planned,but we are limited on changes that can be made

3. People: resistance to change, new regime, old fears, new fears, and dispersed to fourcorners without an adequate ICT-platform (in this case, information, communicationstechnology)

4. Partners/Patrons: 3rd party, co-employment issues (undue influence on ICT internalprocesses given our public entity status)

5. Limited capacity in terms of systems, staffing and reserve

6. Even, if grant development is successful, it’ll be another 6-9 months before we learn ofaward, let alone before receiving a grant letter & check/EFT

ICT’s Threats



Significance of Double PhoenixSignificance of Double Phoenix

This Double Phoenix design is similar to one found on a mirror dating from the Northern Wei DynastyThis Double Phoenix design is similar to one found on a mirror dating from the Northern Wei Dynasty

(AD 386-534). The twin Phoenix represents the female or yin form of energy and embodies creative(AD 386-534). The twin Phoenix represents the female or yin form of energy and embodies creative

rebirth and revitalization, the beginning of a new life that will bring both material and spiritualrebirth and revitalization, the beginning of a new life that will bring both material and spiritual

regeneration. The Phoenix also represents fire and thus activity that will produce gold, which is whyregeneration. The Phoenix also represents fire and thus activity that will produce gold, which is why

the figures are encircled in a gold cloisonne motif. The cool turquoise and jade backgrounds add thethe figures are encircled in a gold cloisonne motif. The cool turquoise and jade backgrounds add the

soothing elements of water to harmonize with the fierce energy of the fire phoenix.soothing elements of water to harmonize with the fierce energy of the fire phoenix.

ICT-IdentityStrategy_2007.pdf

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Transcript of ICT-IdentityStrategy_2007.pdf