Ict conclussion spain
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Transcript of Ict conclussion spain
Research objectives• Establish criterias in the decision making process while choosing between
responsible tourist routes.
• The use of ICT among customers when they are planning a trip with a sustainable tourist route (to be able to offer them various in a more efficient way).
• The reliability of the opinions (family, friends, acquaintances or people they don’t know) in social networks.
• Find out how much the ICT tools help the customers and facilitate the way of booking.
• If customers consider internet as a way to obtain information or help others.
• If the ICT tools play an important role in the customers decision making process of sustainable tourists routes.
Research questions1. Before I choose a responsible route, including sustainable ones, I consult other people’s opinions
(on web pages such as Trip advisor) to see what they think about it.
2. I always consult my friends and family through the Web 2.0 (Facebook, Twitter, Myspace) to inform myself and obtain documents about all type of responsible tourist routes.
3. After having made a sustainable tourist route, I write about my experience and also upload photos on the Internet (forums, official web-sites, Facebook).
4. When I’m planning my trips, I use as a source of information and recommendations search engines (Google, Yahoo, Safari, among others).
5. When I’m planning my trips, I use as a source of information and recommendations map navigation systems (Google maps, Yahoo Local, among others).
6. When I’m planning my trips, I use as a source of information and recommendations images (Google Images, Flickr, among others).
7. When I’m planning my trips, I use as a source of information and recommendations specific Web page site reviews.
8. I believe that all the information and opinions a person can reach on the Internet regarding responsible tourism and sustainable routes are highly reliable.
9. Internet in my opinion is not only worthy to inform people, but is also a useful way of communication, posting opinions and helping other people in making decisions regarding responsible tourism.
Data analysis and conclusions
CONCLUSIONS
• Nowadays, nearly every household has Internet connection.
• Mostly the younger generation has a Twitter or a Facebook account.
• All nations use search engines for their main source of information.
• All countries seem to be more or less careful with the information they find on the internet.
DATA ANALYSIS
• Before choosing a responsible route, people consult other opinions on Web pages.
• Nearly everyone uses search engines such as Google, Yahoo... therefore also use map navigation systems of these search engines (Google maps)
• 67% people use specific Web page reviews to obtain information to plan their trips.
• 40% of all questioned people do not trust all the information and opinions which they find in the Internet.
• Around 71%, think that the Internet is not only used to inform
RecommendationsTOUR OPERATORS
• Work together with the government and work more with the internet (Facebook or other social media).
• Promote sustainable tourist routes and explaining all the issues.
• Making web tools more sustainable.
• Incentivated booking sustainable products through the internet (extra facilities, discounts on services...).
• Green pages (plant a tree).
• Change the old ways of booking to the new, using the internet (forget brochures).
• Possibility to check-in through internet (hotels).
• Trustworthy information on Web site reviews (more reliable).
GOVERNMENT
• Booking sites for tourist routes available in Lithuanian and/or Russian language.
• Advice companies to become member of Web pages that support labels (green key).
• Create a service to control reliability of booking sites and provide a list of approved ones.
• Create a special platform such as TripAdvisor, promoting sustainable routes.
• A Web site explaining sustainability applied to tourist routes.
• Mobile guides (download on cell phones no paper guides).
• Inform in national tourist routes Web sites on native languages.
• Advertise more the online payment and educate the population to be able to use the payment systems online.
THANK YOUAny questions?