ICT as a Change Catalyst (we.conect 2014)

COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ICT AS A CHANGE CATALYST TOWARDS A NEW CORPORATE CULTURE

Marc Jadoul ( @mjadoul)

Berlin, 10 April 2014

2


1991

2014

3


OF CEOs SAY TECHNOLOGICAL

ADVANCES WILL TRANSFORM THEIR

BUSINESS OVER THE NEXT 5 YEARS.

PWC US CEO Survey, January 2014

86%

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4


Source: Alcatel-Lucent primaryn research, 2012

EQUIP EMPLOYEES WITH

INNOVATIVE TOOLS, SERVICES

OR CAPABILITIES.

47%

OF TOP EARNERS THINK

THAT PERSONAL SURFING

AND SOCIAL MEDIA ARE

VALUABLE BREAKS.

69%

OF THEM SAY THEIR

CORPORATE CULTURE

IS VERY HEALTHY. 55%

74%

30%

Top earners Failing companies

OF TOP-EARNER

EMPLOYEES

CAN WORK WHEREVER

THEY CHOOSE.

55%

OF TOP-EARNER COMPANIES

PUT HIGH-END MOBILE

TECHNOLOGY IN THE HANDS

OF THEIR EMPLOYEES.

5


5


5

The only irreplaceable capital an organization possesses is the knowledge and ability of its people.

The productivity of that capital depends on how effectively people share their competence with those who can use it.

Andrew Carnegie, 1919

5

6


2009: WHAT EMPLOYEES WERE EXPECTING

to manage :

My profile (myself)

My network

My communities

All functionalities

Subscribe to alerts

Get news

Consult statistics

…

Comment / rate …

Ask questions / Talk (IM)

See each other

…

A Single Workplace

2

Keep Informed

Find & Publish 4 Get In Touch

& Communicate

5 3

Post/share ideas

Organize/animate events

Create/join Workplace

…

Share & Build 6

In a User-friendly Environment

I belong to communities I get visibility

7

People / Experts/ Groups

Content : Documents,

Links, webcast, …

Projects, experience,

success stories

…

Who I am

Where I am

What I know

Who I know

The communities I

belong to

White & Yellow Pages

1

Source: Alcatel-Lucent “Reconnect people” taskforce, 2009

ME

COPs COIs

COMPANY-WIDE

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2 3 4

7

1 = Single Workplace = White & Yellow Pages = Keep Informed = Find & Publish

5 = Get In Touch & Communicate = User-friendliness 6 = Share & Build

EXISTING TOOLS' ADEQUACY

Joomla! is a collaborative tool centered on wiki quite easy to use.

However, lack of global search engine or independent blogs make

collaboration difficult. There is no social networking aspects and no

document management system.

MySite and TeamSite are powerful tools but difficult to use because of the

numerous collaboration functionalities they offer. In addition, developing

a social network is not possible since you cannot follow the activity of

your colleagues or create links with them

Experium is a good tool to store documents but a bit complicated to use.

Collaboration is limited to blog and wikis without dedicated workspace.

Furthermore, there is no social networking dimension

P&P is a social network application based on tagging, easy to use but

incomplete. It is indeed not possible to create group, follow activity in

your network and build relationships. There is no document management

or document storage system.

1 2 3 4 5 6 7

Source: Alcatel-Lucent “Reconnect people” taskforce, 2009

(proprietary tools)

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’S SBS PLATFORM , BASED UPON

Share & Build

White & Yellow Pages

A Single Workplace

Keep Informed

Find & Publish

In a User-friendly Environment

Get In Touch & Communicate

2 1

4 3

5

6

7

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(*) April 2013 – April 2014 averages

172 DAILY CREATES*

DAILY RESPONSES*

770 DAILY REVISIONS *

136 13,973 DAILY VIEWS*

64,044 REGISTERED USERS

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71% EASIER

55% EASIER

60% EASIER

EASIER TO FIND INFORMATION AND EXPERTISE.

EASIER TO REACH, ASK, SHARE, ADVERTISE, …

EASIER TO BE MORE AWARE OF OTHER AREAS AND ACTIVITIES.

Source: Alcatel-Lucent user survey, 2010

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NEW COMMUNICATION TOOLS NEED USER GUIDANCE Sourc

e:

Bell T

ele

phone S

yst

em

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Source: Alcatel-Lucent, 2010

MAKE YOURSELF SEARCHABLE Create a profile that contains basic information about yourself. It will

enable people to find you when they need an expert in your field. Be

sure to fill the fields related to your interests, your expertise and tags.

MANAGE YOUR INFORMATION FLOWS Personalize your Engage home page by adding “widgets” to filter and

follow activity in the groups you belong to, on specific keywords/tags,

certain people's blogs, discussions in groups you follow, etc.

CONNECT – COLLABORATE - CONTRIBUTE

REDUCE EMAIL NOTIFICATION OVERLOAD By default, the Engage platform will send you an email message

when content you care about is added or changed. Engage

provides you with some easy to use tools to help you manage

Engage email notifications.

Visit “Getting Started Using Engage”, send a mail to

[email protected] or contact an Engage advocate.

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EMBRACE THE MOBILE (R)EVOLUTION

Single Sign On

2-Factor Authentication

BYOD

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THE TENSION BETWEEN

DECISION MAKERS AND

WORKERS PLAYS OUT ON

THE IT STAGE.

Alcatel-Lucent

primary research, 2012

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IT AND HR SHOULD NOT ACCOMMODATE TECH

REVOLUTIONS — THEY SHOULD TAKE THE LEAD

Source: Alcatel-Lucent primary research, 2012

WHO’S DRIVING NEW TECHNOLOGY SOLUTIONS THAT

WILL HAVE A POSITIVE EFFECT ON COMPANY CULTURE?

HR 18% IT + HR 32% IT 41% Neither

67% OF ‘CULTURAL GURU’ COMPANIES SAY THERE IS A

CONNECTION BETWEEN IT TOOLS, SERVICES & POLICIES

AND EMPLOYEE RECRUITMENT & RETENTION.

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ADOPT A LIGHT GOVERNANCE MODEL

[…] You can participate on Engage in blogs, discussions, groups and projects. You can post

comments or entire documents (including Word documents, PowerPoint presentations,

PDFs, etc.). Please keep in mind that whatever personal information you submit will be

viewable by Alcatel-Lucent colleagues, including those in other countries, who have access

to the pages in question.

In all cases, you are cautioned to select material that is appropriate for our business

environment. You are forbidden to post any material that violates Alcatel-Lucent’s

Code of Conduct. For example, all posted material must be non-discriminatory and must

not be harassing toward other users/employees. You should not provide any unauthorized

advice on Engage with respect to legal or financial issues, or any Alcatel-Lucent employee

benefits plans or programs. All posted materials will be considered non-proprietary to you.

Please refer to the Alcatel-Lucent Web 2.0/Public Discourse Guidelines for advice

about appropriate use of Web 2.0 social networking tools.

Engage also allows you to post photographs. You are always free to post any personal

photographs that do not depict other people, so long as the pictures are tasteful and

suitable for a business environment. However, you may submit photographs containing

images of other people only if you have received the informed consent of each person

appearing in the photo for the photo to be published to Engage. If you post any

photograph of yourself, you are expressly consenting to disclosure of any personal

information, including sensitive personal information, revealed by your photograph. […]

Source: Alcatel-Lucent Engage terms of use & privacy notice

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KEY COMMUNITY ROLES

community members (creators, contributors, participators, lurkers)

executive sponsor(s)

champions / advocates

moderators / facilitators

platform owner (IT)

key contributors

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P U S H

ROMOTE

SE

HARE

ELP

Picture: Joseph Tey on www.greenchameleon.com

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MEASURE REAL VALUE

Source: Alcatel-Lucent, 2013

GOT BETTER ANSWERS

TO QUESTIONS IN 30

MINUTES VS. HOURS.

WE SAVED 450 MINUTES PER WEEK IN

PROJECT STATUS CONFERENCE CALLS.

I WAS ABLE TO CONTRIBUTE TO NEW

AND DIFFERENT PARTS OF BUSINESS.

I HAVE BEEN WORKING 11 YEARS

WITH THIS COMPANY AND BECAUSE

OF ENGAGE, I FEEL MORE CONNECTED

WITH MY COLLEAGUES NOW.

STRONG’HER, AN INFORMAL COMMUNITY OF MALE AND FEMALE EMPLOYEES IS

UNOFFICIALLY SHAPING THE COMPANY’S THINKING ON GENDER DYNAMICS.

PHOTOGRAPHY COI LED TO A COST-SAVING IDEA: REUSE EMPLOYEES’ IMAGES IN

MARCOM MATERIALS INSTEAD OF PAYING FOR PROFESSIONAL STOCK PHOTOS.

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ALTHOUGH ACADEMIC STUDIES IN THE PAST HAVE

SHOWN THAT TECHNOLOGY ITSELF DOES NOT DRIVE

BOTTOM LINE RESULTS, TECHNOLOGY MATCHED TO

CORPORATE CULTURE DOES.

Alcatel-Lucent primary research, 2012

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HTTP://WWW.SLIDESHARE.NET/MJADOUL/

KNOWLEDGE-CREATION-AND-SOCIAL-COLLABORATION

http://www.business2community.com/strategy/knowledge-creation-social-collaboration-digital-workplace-0646313

[email protected]

www.linkedin.com/in/mjadoul

@mjadoul

ICT as a Change Catalyst (we.conect 2014)

Leadership & Management

Transcript of ICT as a Change Catalyst (we.conect 2014)