PO Box 9416SOUTH YARRA VIC 3141

PO Box 37SUMMER HILL NSW 2130

hello@internationalcreativeservices.com.au1300 804 372+61 411 102 401

BRANDED ENTERTAINMENT

International Creative Services (ICS) is a best practice independent service to resource, negotiate and manage your branded entertainment projects for the marketing and advertising community.

We make branded entertainment come alive across platforms, as a complete service.

We understand your business metrics and come up with production solutions to meet your budgets, conversion rates, your strategic goals, your brand values.

ICS works with your existing partners to consolidate and fully integrate with your overall marketing objectives.

About Us

01There are so many companies out there

claiming to produce branded content and most are not very brand-friendly. ICS is there

to resource, negotiate, and manage these projects bringing the best of the advertising

and entertainment industries together to provide a new level of branded

entertainment to the industry.

Anne Miles, ICS Managing Director/Executive Producer

International Creative Services (ICS) is an alternative to the traditional production house model, facilitating an increasing demand for advertisers to produce their own content. Marketers are now driving their communications from within and relying on agencies less and less. This allows for truly integrated marketing, cost efficiencies and shorter communication lines.

Much like a broker would choose the right providers, negotiate the very best deal and make sure the whole project gets created, maximising the value in your dollar, ICS works on your behalf with full transparency (no, there are no back door deals with us).

Our team includes industry greats across advertising and the television and entertainment industry who are experts at creating engaging entertainment.

Being independent we marry our clients with the right service provider project by project and have no vested interest in who gets the job, what production resources are used nor what platform the project is distributed.

Overview

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Marry aDvErtISErS & PrODUCtION PrOvIDErS

aCCESS CrEDIBLE PrODUCtION PrOvIDErS OtHErWISE NOt avaILaBLE tO tHE MarKEtING COMMUNIty

BraND-FrIENDLy CrEatIvE & PrODUCtION PrOCESS

FULL traNSParENCy

FULL SErvICE PrODUCtION & CrEatIvE

BEttEr BUyING POWEr & EXPErtISE

aMPLIFy aCrOSS PLatFOrMS tO IMPrOvE CONvErSION ratES

PLatFOrM aND PrODUCtION SOLUtION NEUtraL

There is currently no independent production service that works on the marketer’s behalf to buy the best possible production and creative solutions who is media neutral across platforms.

Some advertisers are hiring film companies and other production services directly these days but these providers, although well meaning, are really working for themselves and are not always the best for the job. They also tend to work in one specific discipline and when additional content is required it is a shoe-horn job to make it fit. ICS marries you with the right provider at the right price across platforms.

ICS experience tells us that when we help clients we’re generally able to buy the same projects for 25% less and still cover our fees.

We’re the first to bring industry greats in advertising, television and entertainment together on your behalf to raise the stakes of branded entertainment quality and engagement.

We are the only independent and solution neutral provider in the industry who can tailor make a solution to the marketer’s needs.

What’s Different About Us?

03

Tailor made solutions, media neutral across platforms...

Production & Specialist

Suppliers

Clients & Media Services

Creative & Strategy Services

Your Concepts & Strategy

We work with your ideas whether from in-house or from your media or creative partners. We can work with the broad strokes concept and tailor make the production solution to fit your needs.

We believe that the ‘big idea’ can come from anywhere these days but we’ll ensure you are supported so that the execution of it is world class.

Fixed quotes.Quotes based on the scale and size of the project.You own the content - No production company licence fees.

Our Concepts

If you know you want to get the word of your brand out there and don’t quite know how to express it, we’ll work with your strategic team to come up with both a creative and a production solution that works to engage your target audience and to have a production solution that works for your business objectives.

No need for a creative agency.Creatives chosen for the type of project.Concepts created knowing the budget will work.

Amplification

These days there is no such thing as a single source that will generate the leverage you want. We work with you to be sure your project is getting the amplification it needs across platforms before, during and after any broadcast, event or distribution. We’ll happily brainstorm ideas even if you have your own team to work on this. We’re truly collaborative and out there to make the project work for you.

Channel or platform neutral.Brainstorm to help you fully amplify your content.Produce any additional content across platforms you need.

How We Work

04

How We Work

04 Phase 1: Brief

Phase 7: Management Ongoing Asset &

Royalty Management

Phase 2: Allocate Team

Phase 6: Distribution

Phase 4: Competitive Bidding

Phase 3: Scoping

Phase 5: Execution Production / Implementation

• Final Work Approved

• Concepts Prepared• 3 Production Companies

submit treatments and budgets

• Additional suppliers chosen• Budget prepared

• Budget, concept, suppliers and treatment approved

• Concept outline• Prepare ballparks

• Recommend suppliers

• Ballparks Approved

• Executive Producer - Long Form Entertainment

• Executive Producer - advertising

• Creative

• Prepare Production Brief

• Broadcasters• Mass Mobile• Web • Digital• Print• Internal Client

• Asset Libraries• Royalty & talent reminders• Royalty & talent rollovers• Transparency & full disclosure• Negotiations

• Film Companies • Developers • Sound/Audio • Talent • Royalties • Designers • Post• Production/Animation • Photographers

• Deliverables & Budget• Strategy

• Target Market• Research Debrief

• Strategic ThinkingClient partners involved if

required

ICS pulls together a critical production services team for each client based on the needs of the projects and the culture fit, we marry you to the right professionals and manage the process for you.

We pull together the right team based on entertainment category, creative brief, creative strategy, budget level and by deliverable type (ie - we supply different production providers for drama, factual, game show, children’s, event based content and additionally across TV, digital, social media, radio, internal marketing communications, direct response or print for example).

You can now come to one place to produce any kind of branded entertainment and get the best solution at the best price.

ICS provides individual executions to your brief & strategy (this may be one supplier or many)

There is no creative director to contend with (unless you want one)

ICS provides on-going support with asset management, talent rollovers, copyright management

ICS covers all creative fees and related project costs as a fixed cost (no time sheet blow outs and no licence fee blow outs!)

ICS is fully transparent

All IP ownership is transparent and clear with all agreements established up front.

All projects are lead by the industry’s most experienced in television/video and print related content: ANNE MILES and IAIN KNIGHT

Our Team

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Anne MilesManaging Director/Executive Producer/ICS founder

Anne has 30 years industry experience across large multinational advertising agencies as Head of Broadcast Production, plus broad experience in post production, film company production services and also in visual effects. Her experience runs across the wider operational roles in these businesses with a specialty in creative processes. Much of the work Anne has been involved in has won many creative and effectiveness awards. She is also a qualified Business Coach and has additional training in Neuro-Linguistic Programming and Advanced Life Coaching that now helps bring a level of consumer insights to her skillset.

Brands that Anne has lead production work on include Holden, Ford, Toyota, Honda, Goodyear, Midas, Black & Decker, BHP, Blockbuster, Kraft Foods, Coles Supermarkets, Pantene, Defence Force, Transport Accident Commission, Dine, Macleans, and many Government department projects amongst the many (perhaps hundreds of brands across over $300 million in production spend).

Anne leads the ICS team and supervises all projects, regardless of the disciplines involved. Anne’s key expertise, though, is across the creative and video production projects and therefore will have a more in-depth role in these types of projects.

Iain KnightExecutive Producer - Long Form

Iain has more than 20 years experience in producing and commissioning high quality long-form broadcast television. With a background in corporate production and five years as senior executive at the ABC, Iain has produced documentary series including Lawrence Leung’s Unbelievable, Beyond the Backyard and A Melbourne Story. His event television credentials include AR Rahman for the Sydney Festival, Tim Minchin live from the Sydney Opera House and Stephen Fry at the Sydney Opera House. He has deep connections in the production houses and independent production communities across Australia and great skill and experience in managing multiple projects to successful, often award winning, completion. Whether it be branded or unbranded content, Iain will ensure it is engaging and delivering in all aspects.

Our Team

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Additional Key Pillars of ICS:

Glen BIrznieksCreative Service Manager

Glen has nineteen years experience working in advertising agencies; twelve years working in the Graphic Arts Industry. Glen has spent his working life in creative companies, managing print related creative services. Starting out as an apprentice compositor, Glen has worked as a Finished Artist, Designer, Typographer, Studio Manager, Production Manager, Creative Services Manager, and Account Director. Glen has thirteen years experience on automotive account Ford Motor Company while Head of Print Production at J.Walter Thompson. Glen also has a long list of blue chip clients from his service to JWT, Publicis Mojo, The Bridge Consulting Group, and M&C Saatchi.

Glen leads the creative services production team and liaises with key creatives and suppliers to deliver on brief, on time and on budget.

Richie GeeHead of Sponsorship & Experiential

20 years experience in strategy, integration, sales/sponsorship, experiential marketing and BTL. With proven abilities to deliver results through his extensive media contacts (TV and radio) and major sporting brands (Australian Open Tennis, Golf and Basketball). He has strong relationships with major clients and solid connections with government (tourism and major events), sport, business and the advertising industry. Richie plays a big part in establishing and negotiating brand partnerships for ICS across any platform.

Digital Strategists & Implementation A core group of suppliers available if required

We have both strategists who can determine the best possible strategy for your campaigns but also people who can simply get it done. Given the diversity of this category we hand pick people based on the project needs.

PR ActivityA core group of suppliers available if required

PR is the most successful when the people involved have the right industry knowledge. We hand pick from a pool of highly experienced PR businesses depending on the project needs and the leading platform for the entertainment.

Our Team

05

ICS Addresses Industry Issues

06Industry Issues ICS Solutions

Networks and clients go direct to production houses but don’t know what they are buying

ICS is independent and works for the advertiser, negotiating the best deal from the right suppliers

Brands are begrudingly involved in the production Brands can now have a leading role in content that is specifically developed with their brand values and strategy in mind.

Production Houses don’t do the whole campaign ICS is a full service consultancy providing solutions across all platforms as a complete campaign

Marketers have existing partners ICS collaborates with your existing partners or plugs in any missing resources

The entertainment and advertising worlds are world’s apartICS brings advertising and client-friendly processes into the high end production entertainment world upscaling the quality of branded entertainment

Production Houses traditionally created a show and it was a matter of ‘take it or leave it’ without control

ICS works with brands to come up with the concepts. ICS then briefs out three competitive film companies who bid on the job and present a creative treatment demonstrating their creative approach to the show. This allows the best show to win out and for the marketer to retain control.

Many industry suppliers are not transparent, have hidden commissions and have vested interest in solutions

ICS remains independent and fully transparent

Advertisers are losing control of talent and royalties yet remain responsible for fees if broadcast or published

out of contract. Some providers load contracts to make healthy profits at your expense

ICS provides rollover and royalty reminders for any projects we produce free of charge. We also offer ongoing asset management, talent, royalties

Let’s discuss your brand’s objectives for engaging consumers using branded entertainment - using your own ideas or if you want us to provide ideas

Discuss with ICS the capabilities of your current suppliers and how some improved processes, collaboration, negotiation or management is needed to improve the results you’re getting

We can audit your current production suppliers and processes to see you are on brand and getting the best value for your investment

Discuss how ICS could put more controls in your talent, assets and royalty management

How Do I Get Started?

07

Hello. Yes, this is a bit different for the industry isn’t it?

Having been in the industry for over 30 years now I can see a lot of the wrong suppliers being chosen for projects, and advertisers being taken advantage of - either the wrong suppliers, the wrong approach or the client’s being over-charged without any additional value being offered.

Brands are treated like a necessary plague to the typical production house’s mission of getting their dream projects made. We’d like to change that, and create synergistic and collaborative work that is both creatively engaging and meeting brand business objectives. I’m passionate about doing something meaningful to close this gap between mainstream entertainment and advertising communications.

I’m honoured to be associated with industry greats in entertainment who can provide world class work and together making some great experiences for people.

We’re humbly beginning our journey as ICS but bringing decades of experience and expertise to your projects across all platforms.

I look forward to discussing a potential project in the future.

Kind Regards,

Anne Miles,

Managing Director/Executive Producer

A Note from Our Leader

08

WE LOOK FORWARD TO CREATING SOME GREAT CONTENT TOGETHER.

PO Box 9416SOUTH YARRA VIC 3141

PO Box 37SUMMER HILL NSW 2130

hello@internationalcreativeservices.com.au1300 804 372+61 411 102 401