2014 iCR8 SUMMER BOOT CAMP

MARCUS GRAHAM PROJECT

The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.

Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing.

The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry.

Founded in 2007 / Incorporated 2009

HQ in Dallas, TX with over 925 members internationally

• Carter Murray, CEO Draft FCB Worldwide• Karla Ballard, SVP, Sr. Partner Ogilvy & Mather West • Greg Stern, CEO, Butler, Shine, Stern and Partners • Walter Delph, CEO, Adly• Perry Fair, President & CCO, JWT Atlanta• Chris Raih, Founder/Managing Director, Zambezi LA• Jane Barratt, COO – International , McGarrey Bowen• Ahmad Islam, Co-Founder, commonground• Ignacio Oreamuno, Executive Director, Art Directors Club• Charles H.F. Davis, Founder & Director of Activist Millenials

Project • Becca Weigman, CEO, TM Advertising• Laura J. Hernandez, Executive Director Diversity Marketing,

AT&T• Robert Harwood-Matthews. President, TBWA Chiat Day New

York• Aaron Walton, Co-Founder Walton Isaacson• Gerard Bush, Co-founder and Chief Creative Director, The Brpr

Group• Sharon Harris, Global Sales Strategy Lead Windows 8,

Microsoft• Alvin Bowels, CEO Grab Media

2013 – 2016 ADVISORY BOARD

The iCR8 boot camp provides the next generation of advertising, media &marketing talent with the exposure and experience necessary to solidifycareers within the industry.

Entering its 6th year, the boot camp is a summer long internship program, where aspiring professionals are interview for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.

iCR8 SUMMER BOOT CAMP

WHERE ARE THEY NOW?

96% of graduates found employment within 6 months

88% of all MGP Boot Camp alumni have successfully found jobs at some of the country’s leading companies

PROGRAM SCHEDULE

MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of: • Mentoring• Speaker series• Agency/company visits• Interactive workshops• Executive coaching• Course curriculum • Client Assignments • Travel

PROGRAM COMPONENTS

PROGRAM SCHEDULE PROGRAM TIMELINE

• September 23, 2013: Boot Camp Applications available online

• October – December: Recruitment Drive • February 11, 2014: Applications must be submitted. • February 2014: Applications are reviewed by Boot

Camp Steering Committee & Semi Finalists chosen • March 2014: Boot Camp semifinalist interviews

conducted nationally by MGP partner agencies, alumni and/or MGP staff members

• March 2014: iCR8 Boot Camp finalists announced • May 2014: Travel and housing packages are sent to

Boot Camp team members • June 2 2014: iCR8 Boot Camp 2014 begins • August 16 2014: iCR8 Boot Camp Concludes w/

Lavender Hill Gala

#AdItUp Recruitment Drive

This year we look forward to giving college students everywhere exposure to both the iCr8 Boot Camp and the advertising industry as a whole by heading on a nationwide recruitment tour.

In an increasingly diverse country, the advertising industry has struggled to keep up with the changing demographics of society. American minorities currently make up less than 10% of the advertising industry but well over 30% of the population. With those numbers, it isn’t hard to “ad it up”, the industry needs diversity talent in the pipeline.

MGP plans to spearhead industry efforts as we touch 15 of the most diverse and talented campuses in the nation with the potential to reach over 150,000 future advertising professionals complete with activations and a social media chronicle!

Recruitment Drive

*Note: Universities were selected based on enrollment, diversity index, surrounding city, and advertising curriculum*

#ADITUP Stops

*Total of 8,000+ miles

#AdItUp College Tour Route

Expense Per person Total

Flights $2,000 $10,000

Transportation/Gas $500 $2,500

Lodging $4,500 $22,500

Food/Hospitality $3,500 $17,500

Total $10,500 $52,500

*Includes costs for 5 people traveling to 12 cities in 5 weeks *

RECRUITMENT COSTS

Expense Per person Total

Flights $2,000 $10,000

Transportation/Gas $500 $2,500

Lodging $4,500 $22,500

Food/Hospitality $3,500 $17,500

Total $10,500 $52,500

*Includes costs for 5 people traveling to 12 cities in 5 weeks *

RECRUITMENT COSTS

2014 Client Opportunity As we approach next summer’s boot camp program we are continuing

to look for an interesting set of client assignments for the group of culturally diverse millenials participating in our boot camp

Potential opportunities can include, but not limited to:• Social Media Marketing Campaign development• Research / insight development • Experiential campaign activation • Segmented Market campaign (ie. millienial, African American,

Latino/or Hispanic focused efforts)

PREVIOUS CLIENTS

From 2011 to 2013, the Marcus Graham Project partnered with AT&T Mobility to conduct a national research study to better understand the following:- Technology usage- Importance of connectivity- Existing barrier to leveraging technology within diverse communities

across the country.

Students traveled a set of routes bound for Los Angeles, Chicago and Washington DC, making stops in major metros as well as rural and tier two markets

Through the partnership local and national media coverage was garnered highlighting AT&T commitment to education, diversity and workforce development in underserved communities.

Link to NBC story:http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-to-Help- Others-98244064.html

Link to AT&T Press Release:http://www.att.com/gen/press-room?pid=18181&cdvn=news&newsarticleid=30993

AT&T CASE STUDY

In 2014, the ICR8 Boot Camp team will hit the road to NYC and to Chicago to visit partner agencies and companies. The trips will consist of agency visit, workshops and informational interviews/portfolio reviews

MGP on The Road

Lavender Hill is our annual gala, which concludes the end of our summer season. The semi-formal event honors outstanding alumni, board members, and our current class of recruits.

LAVENDER HILL

• Title Sponsorship: $300,000 •  Presenting Sponsorship: $150,000 • Boot Camper Scholarship: $15,000 (includes table at

Lavender Hill Gala)

• Recruitment Drive: $55,000• NY Trip Sponsorship: $30,000• Chicago Trip Sponsorship: $20,000• Technology Sponsorship: $25,000• Lavender Hill Event Sponsorship: $20,000• Lavender Hill Table Sponsorship: $2,000• Client Assignment: $30,000

BOOT CAMP SPONSORSHIP

Tools •Laptop Bag/Backpack•Field Camera•Notepad(s)•Writing Utensils / Art Supplies

Lab•Text books •Laptops (Hardware & Software)*as needed•Instructor Travel & Lodging•Research / Data Access

Essentials•Meals / Lodging •Transportation / Travel •T-shirt / Apparel •MGP Edition Tablet (Technology Sponsor opportunity)

BOOT CAMP SCHOLARSHIP

SUPPORTERS

MGP has raised nearly $700k since our inception in 2007

DON’T PREDICT THE FUTURE CR8 IT

Lincoln StephensCo-Founder / Executive DirectorMarcus Graham Project214.810.6475 (office) 972.897.9985 (mobile) lincoln@marcusgrahamproject.org

Larry Yarrell Co-Founder / Program DirectorMarcus Graham Project214.810.6475 (office) 214.918.0302 (mobile) larry@marcusgrahamproject.org

CONTACT