Media Pack 2014

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International Casino Review is an award winning periodical dedicated to servicing the business needs of the international casino industry. High quality magazine production meets incisive and informed journalism to deliver a compelling monthly news analysis covering the people, places and products which make the international casino industry tick.

With sections dedicated to Europe, Asia & Oceania, Africa & Middle East, North America, and South America, International Casino Review provides global news coverage to match its global print and digital distribution.

Produced by the highly respected GB Media team of writers, International Casino Review represents the perfect partner for organisations wanting to market products and services to a truly global audience of buyers and influencers.

For an informal chat on how International Casino Review can help you deliver your message to the international community of gaming professionals, simply contact Publisher John Sullivan at jsullivan@gbmedia.eu

about us

overview of the industry

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Despite the impact of the world recession, gaming continues to demonstrate its resilience and remains a major force in the world leisure economy. International Casino Review is a powerful ally for all organisations which are part of this dynamic and robust sector.

Global GaMinG Market

Global GaMinG outlook 2006-2015

Global caGr (compounded annual Growth rate) 2010-2015

9.2%

Figures from PricewaterhouseCoopers Global Gambling Outlook (2010) – Projected figures from 2011 to 2015

yearly % chanGe 2006

8.7%2007

7.8%2008

1.9%2009

-2.2%2010

9.6%

2011

12.6%2012

10.8%2013

8.9%2014

7.1%2015

6.9%

0

50,000

100,000

150,000

200,000

06 07 08 09 10 11 12 13 14 15year

$ $99,878 $107,692 $109,734 $107,308$117,579

$132,410$146,680

$159,709$171,040

$182,773

a fast develoPinG industry

adelaide casino – adelaide, australiaA$300 million will be invested into the transformation of the Adelaide Casino, with the right to acquire to 505 more slots machines and to lift the total number of gaming tables from 90 to 200.

resorts world las veGas – las veGas, usaResorts World Las Vegas is a $2bn development resort over a 35-hectare site, with 3,500 rooms, 16,250sq m of total gaming space and several luxury dining and retail amenities due to open in 2016.

euroPa veGas – Madrid, sPainEuropa Vegas is a resort project over 15 to 18 years made up of six casinos, which will ultimately represent 1,000 tables, 18,000 slots and 12 hotels over 750 hectares.

Puerto iGazú, arGentinaPlans have been revealed for a new casino river-boat. It’ll accommodate four gaming rooms, 52 five-star hotel suites across eight floors and more than 8,000sq m.

coloMbo, sri lankaA US$350m casino complex is due to open in the Sri Lanka capital, which could be made up of a 36-storey luxury hotel and resort on a 1.2 hectare site.

south africaA minimum of ZAR750m (E63.3m) will be invested for the expansion and redevelopment of the Silverstar casino and the refurbishment and expansion of the Gold Reef City Casino and theme park.

The casino sector is in a state of continuous change with major gaming developments taking place throughout the world. As the most respected publication in the industry, International Casino Review is an ideal partner for manufacturers and suppliers seeking first-mover advantage.

why advertise with us?

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on average, each print copy of international casino review is read by

4.13readers

With such an extensive, worldwide distribution coupled with award winning production and content it’s no surprise that International Casino Review is the preferred media partner for so many leading industry associations

the best way to reach oPerators

a readershiP of influencers and decision Makers

A

B

C

84.2%Operators

13.8%Suppliers

2%Regulators/Gov-ernment/Law

A

30.1%C-Levels (chair-man, president, CEO, partners)

C

20.4%Senior management (Op-erational managers, sales/marketing/PR managers…)

B

46.6%Managing directors/general managers

D

2.9%Others (senior game design-ers, financial directors…)

CB D A

Readership breakdown by job title

B C A

Readership breakdown by sector

our readershiP

Global circulation

16,844

Middle east/africa/south africa

539 3.2%

usa/canada/caribbean

2,004 11.9%

central & south aMerica

995 5.9%

asia Pacific

1,465 8.7%

western euroPe

10,072 59.8%central & eastern euroPe

1,769 10.5%

Print 4,061 diGital 12,783

circulation breakdown

increasinG cross channel readershiPAB DC

Readership breakdown by type of gaming

A

B

62.9%Land based casino

C

2.5%Lottery

16%Slot halls/Street gaming

D

18.6%Online/Mobile Global coveraGe

coveraGeGlobal circulation

16,844

Middle east/africa/south africa

539 3.2%

usa/canada/caribbean

2,004 11.9%

central & south aMerica

995 5.9%

asia Pacific

1,465 8.7%

western euroPe

10,072 59.8%central & eastern euroPe

1,769 10.5%

Print 4,061 diGital 12,783

circulation breakdown

increasinG cross channel readershiPAB DC

Readership breakdown by type of gaming

A

B

62.9%Land based casino

C

2.5%Lottery

16%Slot halls/Street gaming

D

18.6%Online/Mobile Global coveraGe

coveraGe

your Perfect MarketinG PartnershiP

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With such an extensive, worldwide distribution coupled with award winning production and content it’s no surprise that International Casino Review is the preferred media partner for so many leading industry associations, b2b events and commercial organisations throughout the world.

When the Government of the Autonomous Republic of Ajara, Georgia, wanted to launch it’s gambling tourism vision for the Black Sea resort of Batumi, it immediately turned to Casino Review appointing it as sole and exclusive media partner.

The integrated campaign exploited the full spectrum of marketing disciplines available from Casino Review including digital adverts, belly bands, advertorials, strips, conventional display adverts and, of course, extensive editorial support.

The campaign exceeded all expectations and resulted in 120 C-Level casino and hotel investors from 25 countries traveling to Batumi all intent on doing business!

If you want more information on how International Casino Review can work with you to help achieve your commercial objectives simply contact Publisher John Sullivan at jsullivan@gbmedia.eu

International Casino Review is the EXCLUSIVE European media partner for the Association of Gaming Equipment Manufacturers (AGEM), the Official Publication of the European Casino Association (ECA), and is also used by Reed Exhibitions to promote G2E Las Vegas and G2E Macau, by Monografie S.A to promote SAGSE Buenos Aires and by Clarion Events in support of its flagship London event, ICE Totally Gaming and EiG, Barcelona.

case study: batuMi, GeorGia

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ad sPecs

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Pdf files PDF is our preferred format, supplied as PDFv1.2-1.4, compositeCMYK. PDFs made to the PPA Pass4Press standard will meetour specifications.Correct Acrobat Distiller settings will be supplied on requestby contacting gdk@sjc.co.uk

other forMatsWe can also accept files in these formats, providing theyadhere to the file specifications: Quark Xpress 7, Adobe CS5 or as EPS.

file PreParation notesAll files should be supplied in CMYK process only without ICC profiles.The maximum ink density should not exceed 360% (C+M+Y+K)No spot, rgb, lab or solid pantone colours should be used.Images must be CMYK and 300dpi at the finished size,preferably supplied in TIFF or EPS format withoutcompression.Avoid logos or images from websites, as the resolution will be72dpi.

Fonts should be PostScript type 1. We cannot guarantee thatTrueType, Opentype or Multiple Master fonts will print correctly.NO Word, Powerpoint, Excel, Corel Draw, MS Publisher orPageMaker files can be accepted.Text for setting should be supplied as a digital text file.

file deliveryDelivery by FTP upload can be made available by using a webbased facility:http://www.sjc.co.uk/cgi-bin/fileman.cgi U: sjcP:sjcpass1Please note, files should be zipped/compressed and have nospaces in the filename. A low res proof should be attachedwith an email with notification of the upload.Emails should be addressed to gdk@sjc.co.uk By mail on CD or DVD, Mac or ISO 9660 format. (Disks will only be returned if accompanied by return packaging).

online MaGazine sPecificationFor advertisements that require contact details to behyperlinked within the site, please ensure a pdf file or vectoreps is supplied, failure to comply will not guarantee thisfunction

ALL LIVE MATTER TO BE 10mm AWAY FROM TRIM MEASUREMENTBleed should be added to all 4 edges as shown here

ad ratesdisPlay advertisinG advertiseMent size

rates

Double page spread Type Area 274 x 437 Trim 300 x 460 Bleed 310 x 470

Double page spread £3, 350

Full page £1,950

Half page (Horizontal) £1,250

Half page (Vertical) £1,250

Third page (Horizontal) £900

Third page (Vertical) £900

Quarter page (Standard) £685

advertisinG series discounts available on request

All measurements are in mm - height x width

All live matter to be 10mm away from trim measurement. Bleed should be added to all 4 edges.

Full page Type 274 x 207 Trim 300 x 230 Bleed 310 x 240

Half page (Horizontal) 135 x 207

Half page (Vertical) 274 x 102

Third page (Vertical) 274 x 67

Third page (Horizontal) 89 x 207

Quarter page (Standard) 135 x 102

PublishinG

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Coinslot is the industry bible for the UK low-stake gaming and amusements sectors. Produced each week, Coinslot is written by a team of journalists which is highly knowledgeable of the sector, the people and the issues it faces. Coinslot is a highly effective media partner for companies wishing to promote products, services and job opportunities using either classified or display advertising. Its weekly frequency enables companies to build campaigns using a mixture of advertising, sponsorship and editorial. The Coinslot machine charts detail the most successful products on a weekly basis, providing invaluable information for buyers of coin-op equipment. The Market Place section enables advertisers to keep their names in front of buyers in a cost-effective way. Coinslot’s new digital version allows manufacturers and suppliers to target buyers based outside of the UK.

Betting Business Interactive is the only quality business monthly which covers the clicks-to-bricks betting sector. Betting Business Interactive features the leading companies and thought leaders within betting and has regular columns dedicated to iGaming, Betting, Politics, Retail, Sportsbooks and Business. As well as reporting the news that matters, Betting Business Interactive also provides a rich source of analysis and commentary. Essential reading for those working in the Betting and iGaming sectors, Betting Business Interactive with its informed writing, quality production and extensive distribution in both print and digital formats, represents a perfect partner for companies and brands wishing to build profile, enter new sectors or territories and market products and services.

sister titles

Gb Media services

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More than just a leadinG Publisher

GB Media Marketing Services provides a complete communications service comprising Consulting, Corporate Identity, Creative Marketing, Crisis Management, Design, Events, Exhibitions, Market Research, Public Relations, Publishing, Social Media and Video.

With a management team boasting decades of international industry experience, GB Media is the only company of its type in the gambling space. Teams of designers, marketers, journalists and business development executives operate from the organisation’s offices in Brighton, Bolton, Amsterdam and Palma.

Tel: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748Email: ebeau@gbmedia.eu Bolton Technology Exchange33 QueensbrookBoltonBL1 4AYUnited Kingdom

contact

Media Pack 2014

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icrthe business newsPaPer for the Global casino industry