ICOrating

1WORLD Basic Review (https://ico.1worldonline.com/)

ICO dates (05.10.2017 — 06.11.2017)

Web: icorating.com

Email: info@icorating.com

Twitter: @IcoRating

Links

Project details

Name: 1World

Ticker symbol: 1WO

Project Type: Advertisement/Online Engagement and Monetization platform

Extended

Description of

the Company:

1World is a platform that allows publishers and brands to collect

information about their users through interactive tools including surveys,

quizzes, debates, analytics and maps, as well as providing built-in ads,

business data collection, and the most up-to-date analytics.

Company: 1World Online Inc.

Website: https://ico.1worldonline.com/

Whitepaper: http://reports.1worldonline.com.s3.amazonaws.com/docs/1WO_white_pap

er.pdf

ICO details

Public ICO

Start: 05.10.2017

Public ICO

End: 06.11.2017

Token Sale

Duration

(weeks):

4.6

Token Type: ERC-20

Total Number

of Tokens: 160,000,000

Tokens

Available on

Sale (Pre-Sale

+ public ICO):

50,000,000

Purpose of

Attracting

Investments:

30% - Core US Team: Business / Marketing / Customer Success

25% - RandD and Technical support

20% - Global Expansion

10% - Legal, IP and other services

10% - Reserve / Miscellaneous

5% - PR / Events / Promotions

[2]

Price of 1

1WO: From US$1 to US$1.2

Accepted

Payments: BTC, LTC, DASH, ETC, ETH, XMR, ZEC, USD

Bounty: The start of the program is October 20, 2017.

Token Role: Functional

Team

Team

(Number of

Persons)

28

Advisors and

Partners

(Number of

Persons)

31

GitHub: Used for core product code

Social media

Twitter: Posts: 6239 Followers: 1800

Telegram: Subscribers: 250

LinkedIn: Subscribers: 483

Facebook: Subscribers: 20413

YouTube: Posts: 32, Subscribers: 33

Project Information

1World is a platform that allows publishers and brands to collect information about their

users through interactive tools including surveys, quizzes, debates, analytics and maps, as

well as providing built-in ads, business data collection, and the most up-to-date

analytics.The company was founded in 2011 in the Silicon Valley.

1world will provide the following services:

- Conduction of interviews, quizzes, voting, discussions, creation of interactive maps, etc.

- Production of publications with and without an advertising component

- Analytical reports (for companies);

[2]

Project Advisors

Blockchain Consultants:

- Vasily Suvorov (https://www.linkedin.com/in/vsuvorov/) is a technological strategist. VP

for Luxoft, Vice President of the Crypto Valley Association, CEO at Meshnetics.

As well as Alison Davis, Takatoshi Nakamura, Ayako Miyaguchi, Alex Yastremski.

United States Business Consultants:

- Peter Saulinier (https://www.linkedin.com/in/psaulnier/) is the managing partner at GCH

Partners, and a managing partner at Hardy Capital LLC.

As well as Phil Yin, Dr. Augie Grant, Dmitry Kustov, Sean Koh, Ali Raheem, Marios

Anapliotis, Tina Ghataore, Lilia Shirman, David Drake;

Partners in the Silicon Valley:

- Kira Makagon (https://www.linkedin.com/in/kiramakagon/) is a member of the Calix

Council, is chief specialist on innovation at RingCentral, Founder and CEO at Red Aril

River, Co-Founder and CEO at NebuAd.

As well as Matthew Le Merle, Ted Sanford, Michael Minkevich.

Media partners in New-York: - Greg Kahn (https://www.linkedin.com/in/greg-kahn-

580848/) -President and CEO at the Internet of Things Consortium, CEO at GK Digital

Media.

As well as Dan Reich, Greg Osberg, Jon Bond.

Partners worldwide include:

- Diana David (https://www.linkedin.com/in/dianadavid/), an independent non-executive

director at DaVinci Labs Hong Kong LTD, member of the Board of Governors of the

American Chamber of Commerce in Hong Kong, Regional Director at Financial Times

(approx. 12 years).

As well as David Schlesinger, George Hara, Namho Chung.

Industry partners:

- John Ricci (https://www.linkedin.com/in/jfricci/), co-founder of Pitch Global, founder and

president of US Angels (approx. 13 years), founder and managing partner at Crimson

Growth Partners LLP.

As well as Nathan McDonald, Piyush Puri, James Zhao.

Project Partners:

- Google, AOL, Sekindo, Matomy, McCann, Mircosoft, Walmart, Greenwave, APT, San

Jose, Bestrong, AIRC,mirantis - activity partners for advertising.

- CINT, Amazon AWS - partner in data analysis (profiling and paid participation in polls for

users)

- IBM Watson - analytics partner; data analysis is used to provide more accurate

recommendations on advertising and content.

Attracted Investments:

According to Crunchbase.com, from 2013 onwards, US$8.9 million has been raised over 5

rounds; lead investor in the 5th round (US$4.9 million) was Brand Capital. [29]

Resume

As a result of the study conducted, we recommend that you purchase the 1World project

ICO token.

We believe that it would be appropriate for the project to issue tokens without staging an

ICO and to spend the team's efforts on scaling sales.

Conclusion

Project 1 World is based on the expertise of some specialized professionals.

Strengths of the project:

- The project has specialist partners and advisors.

- The project has a history of business activity.

- The project has raised investments and technological partnerships.

Weaknesses of the project:

- The project is a working business, and participation in the crowdsale is not necessary.

Market and Industry

According to Statista data, the cost of Digital Advertising will be US$335.48 billion by 2020.

The increase will be 18% per annum. Juniper Research estimates the cost of digital

advertising to be at about 285 billion dollars by 2020.

[32] [33]

The white paper indicates that according to DENTSU Aegis, global advertising costs will

reach US$ 563.4 billion in 2017 (3.8% growth in short-term forecast).

[2]

Comments:

There is virtually no market analysis in the white paper, but the field

chosen is quite attractive.

It is worth noting that the company claims it has 12 million users, and this

traffic goes through widgets, deployed on other sites; while statistics for

Alexa or similar only covers traffic going through 1WorldOnline.com’s own

domain.

[31]

Competitors

In the course of the study, we identified the following competitors:

- Brave (https://www.brave.com/) is a digital advertising platform based on blockchain,

where users are also paid for their participation.

- Qchain (Https://qchain.co/innovations) is a digital advertising platform based on

blockchain using smart contracts.

In addition, competitors in the field of analytics not using blockchain technology can be

included: BrightEdge, Google Analytics, Adobe Analytics, IBM Digital Analytics, etc.

Conclusion

As the development team asserts, the main difference of the project from

Brave is the absence of a specialized browser for services. And the qchain

does not offer rewards to users for participation. The remaining

competitors do not work with blockchain and have less functionality.

Engineering features of the platform

Technical Description

The platform is built on Blockchain using smart contracts (Insights pages, which include

interactive maps and other analytical tools.) A 1world wallet will be created for each user.

- Readers earn tokens for participating in surveys, voting, etc.

- Publishers gain an increase in their audience.

- Advertisers receive discounts and access to consumer analysis tools.

[2]

Comments: Advanced partners in the data analysis field can provide complete reports

on an advertising campaign.

Technological roadmap

In the future, as technology and data are developed, it is planned to implement the

following:

- 4th Quarter of 2017- adding a user profile page to integrate the wallet and redemption.

-1st Quarter of 2018 - adding analytics in widgets for users and administrators, as well as

the possibility to manage an ad campaign and services, adding special topics (sports,

technology, etc.)

- 2nd Quarter of 2018 - the ability to create interactive content, integrating data sources

and scoring functions.

- 3rd Quarter of 2018 - Introduction of an interactive media module (IMU), 1World Button

(offering the opportunity to participate in quizzes and to be rewarded with tokens.)

- 4th Quarter of 2018 - adding research tools: managing panels, Mini-Surveys in 1World

widgets; Integration with the online research market.

[2]

- First half of 2019 - Blockchain 2.0, with integration and high scalability.

- Second half of 2019 - A.I. driven content generation and the creation of links to articles,

integration into the traffic generation market.

- First half of 2020 - global syndication network.

- Second half of 2020 - A.I. driven recommendation engine.

Comments:

The team presented a strategy to improve the platform, but there is no

description in the white paper of most of the functions to be introduced.

The platform is already functioning without blockchain technology and,

according to the developers, has been quite successful.

The project does not have an open repository, but 1World does use GitHub for source

control for years.

Documentation

We have analyzed the site and documentation of 1World for sufficiency and consistency

for making an investment decision.

The documentation includes the white paper and presentation. The white paper is

available in English only. 1World is described in sufficient detail in the submitted

documents; however, the strategy for project development and market entry has not been

disclosed.

The website also provides information on the project, the public ICO, the team, partners

and answers to the most frequently asked questions. The site is available in English,

French, Russian, Spanish and Korean.

[1]

Conclusion

The documentation gives an insight into the project.

However, we believe that the project team does not sufficiently reveal the

reasons for conducting a crowdsale through an ICO, especially after the

previous round of investments (almost US$5 million) at the end of

December 2016.

ICO

Tokens to be

released for

sale,%

31%

Public ICO

Start: 05 October 2017

Maximum

Amount

Token Type: ERC-20

Accepted

Payments: BTC, LTC, DASH, ETC, ETH, XMR, ZEC, USD

Price of 1

1WO:

Crowdsale

Period: 4 weeks, until 06 November 2017

1WO token is the utility token and acts as the platform currency; it can be used to

purchase platform services and to reward users.

The tokens can be spent as follows:

- Micropayments to disable advertising.

- Purchasing of advertising space and/or organization of mini-surveys.

- Reselling on the secondary market.

Limit for

issuance of

tokens:

160,000,000

Advantages of token holders: Limited number of tokens, tokens are functional, which

allows using platform services.

Hard cap: US$50,000,000 [2]

Soft cap: US$5,000,000 [2]

Tokens are sold in several stages:

Comments:

The project team plans to place its tokens on the exchanges. Tokens are

purchased through the 1World wallet, and a purchase link is posted on the

site along with a detailed instruction.

The tokens will be issued on November 16, 2017.

Bounty:

Link to the

Bounty https://bitcointalk.org/index.php?topic=2294703.0

Program

Distribution

Scheme %%

The project reserved 50,000 1WO for the bounty program. The program is

open in the following areas:

- Bitcointalk signatures and avatar

- Media (reviews, articles, videos, podcasts)

- translation of documentation, etc.

Conclusion The project does not have a massive bounty program. All the program

conditions are listed under the link.

Token and Capital Distribution

Tokens and capital are distributed according to the following scheme:

Token and

Capital

Distribution

Scheme

Conclusion Tokens do not affect the distribution of shares in the company. The reward

system is set up so that it is more advantageous to buy tokens earlier.

Project development plans

According to the project, about 2,000 publishers are already using the 1World platform.

Among them:

[2]

Conclusion

The white paper and website do not have a description of the marketing

campaign or market entry strategy. The project is probably planning to use

the connections and partners of its currently operating platform.

Team

The team consists of 28 people and 31 advisors.

Information about the main members of the team based on LinkedIn:

- Alex Fedosseev (https://www.linkedin.com/in/alexfe15/) - President since 2011 CEO and

Founder. Mentor at Google LaunchPad Accelerator. An experienced entrepreneur.

Previously, the product director in such companies as 2Wire, 4Home, 3Com, Motorola

Mobility. Has extensive experience in the management of engineering teams, testing and

quality engineering experience.

- Brad Kayton (https://www.linkedin.com/in/bradkayton/) - Board Member since 2011

Secretary; GM Data and IP. A serial entrepreneur.

- Matt Ganeles (https://www.linkedin.com/in/matt-ganeles-0ab960b9/) - Project Manager

for the Blockchain Ecosystem.

-Valentina Volotskaya (https://www.linkedin.com/in/valentina-volotskaya-0a051869/)

Executive Director.

-Dmitriy Volotskoy (https://www.linkedin.com/in/dmitriy-volotskoy-7437137/) - Architect

and Eng. Lead.

Conclusion

On Linkedin 38 people indicate their affiliation with the project (including

advisors.)

The team is mainly from the USA, and the technical team is from Ukraine

and Russia. The project has a large team that includes development

specialists, engineers, designers, community managers, marketing

specialists, finance specialists, logistics specialists, and company

representatives in India, Brazil, South Korea, Russia, and Japan.

Marketing

Information about the project is available on Twitter, Facebook, Telegram, Google +,

Youtube, Bitcointalk, and WhatsApp and Kakaotalk. The team communicates with users on

social media. There is a bounty program.

[]

The project leads an active campaign on social media. The team answers users' questions

on Telegram and WhatsApp. News is updated on Twitter. Videos are published on

YouTube, where the team talks about new features of the platform. The format of the

articles on the project shows that they are primarily written to order.

Comments: Despite an active advertising campaign, interest in the project is still not

high enough.

Analysis of website traffic based on Similarweb.com data showed the following:

Traffic

Sources

(Similarweb.co

m)

[6]

Comments: 39.13% direct link traffic, 36.36% via links, 10.68% through searches,

12.37% through social media.

Search Traffic: 10.68% of which 78.06% is "organic" traffic, 21.94% ad-clicks.

Referral Links:

36.36% (Top 5 sites:) welcome.1worldonline.com – 44.14%,

economictimes.indiatimes.com – 38.44%, prnewswire.com – 5.47%,

tokensale.1worldonline.com – 3.92%, frontend.1worldonline.com – 3.49%)

Comments:

There is no data on the site's traffic on SimilarWeb. For Alexa.com, the

site's traffic is 17,586 persons; per month, their number of views is 70,350.

Top countries by traffic: United States, Russia, India, United Kingdom,

Sweden.

[30]

Conclusion

Based on available data on the project, it can be concluded that interest in

1World from users is still not high enough. However the team is leading an

advertising campaign on social media (Twitter), communicating with users

in Telegram and WhatsApp, and posting videos on Youtube. There are

plenty of well-known partners who can positively influence the company's

image.

Contacts

You can contact the developers through:

Website: https://ico.1worldonline.com/

Twitter: https://twitter.com/1World_Online

Telegram: https://t.me/oneworldonlineico

LinkedIn: https://ru.linkedin.com/company/1world-online

Facebook: https://www.facebook.com/1WorldOnlineInc

Crunchbase: https://www.crunchbase.com/organization/1world-online

Bitcointalk: https://bitcointalk.org/index.php?topic=2231928.0

YouTube: https://www.youtube.com/user/1WorldOnlineInc

Useful Links

1. Website: https://ico.1worldonline.com/

2. White paper:

http://reports.1worldonline.com.s3.amazonaws.com/docs/1WO_white_paper.pdf

3. Presentation Deck:

http://reports.1worldonline.com.s3.amazonaws.com/docs/1WO_short_presentation.pdf

5. About Bounty

https://bitcointalk.org/index.php?topic=2294703.0

6. SimilarWeb https://www.similarweb.com/website/ico.1worldonline.com

29. http://www.vcnewsdaily.com/1world-online/venture-capital-

funding/zgbmpqczhp

30. https://a.pr-cy.ru/ico.1worldonline.com/

31. https://www.similarweb.com/website/1worldonline.com#overview

32. https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/

33. https://www.juniperresearch.com/press/press-releases/digital-advertising-revenues-to-double-by-2020

The information contained in the document is for informational purposes only. The views expressed in this document are solely personal stance of the ICOrating Team, based on data from open access and information that developers provided to the team through Skype, email or other means of communication.

Our goal is to increase the transparency and reliability of the young ICO market and to minimize the risk of fraud.

We appreciate feedback with constructive comments, suggestions and ideas on how to make the analysis more comprehensive and informative.