ICON VENTURE PARTNERS – ELEMENTS OF A VC PITCH January 30, 2014.
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ICON VENTURE PARTNERS – ELEMENTS OF A VC PITCH January 30, 2014
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Transcript of ICON VENTURE PARTNERS – ELEMENTS OF A VC PITCH January 30, 2014.
ICON VENTURE PARTNERS – ELEMENTS OF A VC PITCH
January 30, 2014
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AGENDA
Elements of a VC Pitch
Additional Considerations
Introduction
Q&A
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INTRODUCTION
Charles BeelerCo-Founder and General Partner,Icon Venture Partners17 years early-stage venture capitalEl Dorado VenturesPiper Jaffray VenturesBoD NuSpeed (57x), Compellent (10x)Atlantis, Coupa, JoyentLead Independent Director, CompellentWharton MBA & Colby College BA
Jeff HinckCo-Founder and General Partner,Icon Venture Partners17 years early-stage venture capitalEl Dorado Ventures Vesbridge PartnersBoD NuSpeed (54x), IPCell (18x)iTKO (11x), Compellent (10x)CEO, Sistina SoftwareHarvard JD & Northwestern BA
Michael Kline10+ years tech – operations, financialInterim CFO, TA Labs, TransVoyant, ObjectFXAdvisor to BOD, Corvil, QFactors
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ELEMENTS OF A PITCH - INTRODUCTION
Intro Team Oppt’y/Problem
Product/Solution Market Business
Model
Short, Impactful Statement
We are a SaaS Company Developing and Managing the World’s Largest Technology Platform Focused on Youth and Amateur Sports
We enable Crowd-sourced Cyber Security for Web and Mobile Applications
Examples:
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ELEMENTS OF A PITCH - TEAM
Intro Team Oppt’y/Problem
Product/Solution Market Business
Model
Short bio for founders/management
Domain expertise is key, emphasize this
Team need not be complete, just a strong nucleus
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ELEMENTS OF A PITCH – TEAM SLIDE EXAMPLE
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ELEMENTS OF A PITCH – OPPORTUNITY AND/OR PROBLEM
Intro TeamOppt’y
ProblemProduct/Solution Market Business
Model
What, Why and When Degree of Opportunity / Intensity of Pain
Customer / Prospect Testimonial
“We’ve engaged in a collaborative relationship with Qubell to deploy world-class solutions that match Kohl’s aggressive ecommerce objectives.”
– Ratnakar LevuSVP Kohl’s Digital Innovation
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ELEMENTS OF A PITCH – PRODUCT OR SOLUTION
Intro Team Oppt’y/Problem
Product/ Solution Market Business
Model
What, why, when and how much
Make sure you solve the problem identified
Secret Sauce / Differentiation
Why Differentiation Matters
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ELEMENTS OF A PITCH - MARKET
Intro Team Oppt’y/Problem
Product/Solution Market Business
Model
Size & Segmentation: To whom does it REALLY matter and how many of them REALLY exist
Competition and Substitutes
Michael Porter Analysis
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ELEMENTS OF A PITCH – BUSINESS MODEL AND FINANCIALS
Intro Team Oppt’y/Problem
Product/Solution Market Business
Model
Unit Economics – ASP, CAC, LTV, “Magic Number”
Go to Market Strategy
Goals of Financing (Milestones to Achieve)
Five Year High Level Financial Plan
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OTHER CONSIDERATIONS
Product Demo is Important – Short and Obvious
Know your Audience and Tailor Accordingly
Formal Business Plan is Unnecessary – Focus on a good pitch and quality financials + assumptions
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Q&A
