InstituteforCommunicationInformation&

ResearchCombined with our impressive array of research facilities and resources, as well as the expertise of researchers from a va-riety of backgrounds, we’ll provide you with valuable insight in a timely and cost-effective manner.

These are just some of the services we have to offer:

Surveys• Traditional Paper Surveys• Web-Based Surveys • Customer Comment CardsFocus Groups/Interviews• Product Testing• Logo/Branding Perceptions• Demographic StudiesExperiments• A/B Testing • Psychophysiological Responses• Between-Group ComparisonsReports• Easy-to-read insight reports• White papers or e-books from findings

What CanResearch

Dofor

Your Business?

What Can ICIR Do for You?

Contact Us Today for a FREE QUOTE!

icir.com | icir@ua.edu (205) 348-1235

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Is Research the Key to Your Business Success?

In an increasingly crowded market, you want to make sure your business is doing everything it can to stay ahead of the com-petition. But knowing where to start can be challenging and time consuming.

Imagine if you could:

Understand Your Customers• Learn more in-depth information about your

existing customer base• Monitor customer satisfaction and look for

ways to improve customer experience• Explore other potential markets

Understand Your Product• Find out how your customers see you and

your product, and how you might improve those perceptions

• Test new products before investing in them• Obtain feedback that can help you improve

your current products

Understand Your Business• Examine the impact of company policies

and procedures on employee satisfaction and productivity

• Discover issues or obstacles that may be hurting employee productivity

But how do you get the information you need to make your

business a success?

The Importance of Research in Business

Experts agree that research is vital to busi-ness success. Research can offer a wide range of benefits, including:

• Identify and monitor mea-surable business goals. If you don’t know where you’re going, how will you know you’ve arrived?

• Customize your customer experiences. Customers today have a lot of options. Customizing your business communications keeps you on their mind

• Find out ROI for all of your marketing strategies. Make your marketing budget work for you by identifying what channels are most valuable for your bottom line

• Improve conversion rates and increase sales. Research helps you meet your goals by identi-fying what works - and what doesn’t

Why ICIR?

“ Understanding your audience has profound implications for your marketing strategy and beyond.”

-Forbes contributor Jayson DeMers

A good research plan is an investment, and you want to make sure that you get the most value for your money. But how do you know you’re choosing the right researchers?

The ICIR is your one stop shop for research - Here’s why:

Experienced Consultants• Work with leading researchers in the field, many

of whom have worked for major corporations or owned a small business. They know the best strategies and designs for delivering research that is accurate, timely, and understandable.

A Wide Range of Expertise • With other research firms, you must rely on the

narrow expertise of their staff. Our faculty and staff are experts in topics including advertising, public relations, journalism, telecommunication, organizational and interpersonal communication, information systems, and social media - just to name a few.

Unmatched Research Resources • The ICIR offers research resources like mar-

ket-leading research software and state-of-the-art facilities - no need to outsource focus groups, surveys, or interviews to a third party. For more information about our resources, visit icir.ua.edu.

Access to A Desirable Demographic • Millennials are a growing market - and we have

access to a population that can give you valu-able insight to what they want from a business.