ICIC 2013 New Product Introductions CEPT
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CEPT SYSTEMS @ ICIC 2013
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Transcript of ICIC 2013 New Product Introductions CEPT
CEPT SYSTEMS
@ ICIC 2013
CEPT Systems Inc. Who we are?
CEPT Systems Inc. based in Vienna, Austria
Cortical Engine for Processing Text
New technology to dramatically
improve natural language processing
The impediment What is the problem?
A substantial part of this data consists of text
Blogs
Documents
Webpages
News
Numbers
Social Nets
Businesses are threatened by the BIG DATA explosion
Semantic processing of natural languagebecomes essential for businesses...
(1) to locate documents(2) to find web content(3) to match the skills of people(4) to identify and select products(5) to monitor competitors(6) to file business information(7) to drive product innovation(8) to track customer satisfaction(9) to avoid duplication of work(10) to advertise on the Internet(11) to mine for evidences(12) to improve security
The Downsides of the state-of-the-art
High quality semantic systems are:
•Hard to build (sometimes impossible)•Inaccurate and fragile (in real-world use)•Expensive to buy (licenses and/or services)•Tricky to integrate (setup, tuning, training ...)•Laborious to run (metadata management)•Time-consuming to maintain (dict., ontologies)
The SolutionSemantic Fingerprinting
The CEPT Retina converts any word into its Semantic Fingerprint
apple computerbanana
The fingerprints allow direct semantic comparison of the meanings of any two words
cat + dog dogcat
cat + dog dogcat
The CEPT-Retina shows thousands of semantic relations for any two words
Leisure and free
time aspects
Biology aspects
Social aspects
Dog specific
Cat specific
Home and family
aspects
Word Fingerprints are aggregated into Document Fingerprints
word fingerprints document fingerprint
Document Fingerprints are aggregated into User-Profile Fingerprints
profile fingerprintdocument fingerprintsExample documents provided by user for
a specific field of interest
Similarity Engine
The high performance similarity algorithm provides the Semantic Search Engine functionality
Similar DocumentsResult-Setquery fingerprint
Profile Ranking
Fingerprints of indexed document
collection
Profile FP
Expression Engine
The Expression Engine permits arithmetic computation with fingerprints
Jaguar - Porsche = Tiger
SUB RETURN
✓It is simple to use, efficient and cost-effective
✓It can be easily embedded in diverse applications
✓It is licensed to developers as a web-service API
✓It is offered as transaction-based subscription-model
CEPT technology is offered as cloud based SaaS
✓ No Natural Language Processing experience needed by developers
✓ Existing domain developers can immediately start using it
✓ Business people can be part of the development team
✓ CEPT-API is offered as 12 different flavors, each one optimized for a specific business case
Strategy to ensure developer adoption
1. Enterprise Search - Document Management
2. Website Search - Marketing, Sales, Support
3. Profile Matching - Recruiting, Marketplaces, Dating
4. Product Search - E-Commerce, Retail, Wholesale
5. Alerting Systems - Competitive Intelligence
6. Content Classification - News Filtering, Document Classifier
7. Information Discovery - Innovation Support
8. Opinion Mining - Social Network / Peer groups Analysis
9. Office Automation - Intelligent Office Productivity System
10. Keyword Generation - Search Engine Optimization
11. Forensic Text Analytics - Evidence Mining, Plagiarism Detection
12. Intelligence & Security - Real Time Message Monitoring
Overview 12 Disciplines of Information Retrieval
CEPT Service Technology Stack
Cloud Infrastructure (Amazon)
Service Management Layer (3Scale)
CEPT APIRetinaExpression Engine
Similarity Engine
cortical.io
Discipline 1Enterprise Search API
Tutorials
Example Code and
Widgets
Demos
Discipline 2Website
Search API
Tutorials
Example Code and
Widgets
Demos
. . .Discipline 11
Forensic Analytics API
Tutorials
Example Code and
Widgets
Demos
Discipline 12Intelligence Security API
Tutorials
Example Code and
Widgets
Demos
En De Fr Sp
Chem Med Bio Pharm
Elastic Beanstalk Dynamo DB Simple Workflow Service Elastic Block Store
Monitoring Accounting Key Management Identity Management
Online Sprachlernen
... mehr als 1 Million Benutzer
✓ Lowering Cost: The most expensive part of producing language learning materials are the pedagogic editors. Phase-6 can lower these costs by maintaining a repository of 1Billion high quality example sentences, that are quality checked using the CEPT-API.
✓ Improve Learner Motivation: The learner can choose a topic of interest and all the examples, exercises and tests are generated within this topic using the CEPT-Retina.
✓ Individualized Tests: Traditional e-learning systems just discriminate between „right“ and „wrong“. Using the CEPT-API allows Phase-6 to give more specific answers like „nearly right“ or „you are on your way“.
✓ Intelligent Tutoring: Using the CEPT-API the Phase-6 system can give intelligent hints, depending on the learners chosen topic, his skill level and the kind of error he made before.
