Icebreaker Supporting Material
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Transcript of Icebreaker Supporting Material
Entry: 641Discipline: SpatialCategory: Office&Workplace
Environments(over1000m²)Title: IcebreakerGlobalHead
Office
BEST AWARDS 2015 / SUPPORTING MATERIAL
“Interpreting Icebreaker’s functional brief was only part of the story. The real challenge was deciphering the essence of the brand and culture and producing a design which brought this to life within
the space. Icebreaker came with a wonderfully powerful message
– that adventures in nature help to strengthen our subliminal bonds with nature, as well as between ourselves and others. This message
is boiled down to ‘born in nature, worn in nature’ and that’s the key driver for the concept.”
ProjectDesignDirector
Ofparticularimportancetotheprojectwastherealisationoframmedearthwallsbuiltwithlocalsoils.
WorkingcloselywithBioBuildwequicklyidentifiedthatthesoilaroundPonsonby’sMcKelvieStreetwouldn’tgiveusthecertificationwewanted-afterallwewerehand-pickinghowthefinalpatterningwouldlook.
Followingsomeresearch,weendedupgoingtoaquarrysiteinMuriwai,andaftervarioustrials‘settled’onthecertificationpatternyoucanseepictured.
Withtheaestheticdecided,thenextmajorchallengecameincartingthesoiluptoIcebreaker’sthird-storeyoffices.Thesubcontractorpersuadedalocalfootballteamtoliftthemanycubicmetresofsoilupthethreeflightsofstairsasafundraiser.
Placingsuchanimmenseweightthreestoreysupintheairwasafirstforourrammed-earthsubcontractor,thestructuralengineerandourselves;callingforsomeinnovativedetailingandtesting.Eventually,wearrivedata90mmthickrammedearthveneerstructurallytiedbackandbracedtoatimberframedsubstructure.
Theresultisawonderful,highperforming,tactile,calming,material,addingatextureanddepththroughoutthefit-out.
We wanted the concept of connection to nature to be about the sensory experience of real tactile natural materials, not graphic images and representations. So instead of a pallette of tussock and schist we focussed on natural local vernacular materials.
1 WELCOMEThethresholdtoIcebreaker’sGlobalHeadquarters,encasedbythebuilding’sgalvanisedstructuralsteelframe,isaportal.Spanningthebuilding’scentrallightwell,aliving,growinggreenbridgemanifestsIcebreaker’scorevalue:itssenseofadventure.Astheirproductsaretheantidotetotheurbanelifestyle,thesensory,rattlingwalkwayisanodtotheDOCboardwalksandsuspensionbridgesthroughoutNewZealand.
2 MAKE YOURSELF COMFORTABLEConsciouslyvoidofatraditionalreceptionarea,visitorsareimmediatelyimmersedintothe‘honeypot’–Icebreaker’scommunal,socialhub.Agreenandwarmspace,withviewsoverPonsonbyRoad,theareaincorporatesbreakfast-barinteraction,soft-furnishedbenchseatingandinformallargemeetingspaces,inacaféenvironment.ThespaceoffersaglimpseintothecamaraderieencouragedbytheIcebreakerculture.
3 WORN IN NATUREEnteringtheWorninNatureside,externalvisitorsaremetwithfiveopportunitiestointeractwiththebrand’sfivekeymarkets,throughthehighly-stylisedclient-facingmeetingrooms’designs.TheAdventureTravel,Yoga,Hunting&Fishing,AlpineandTrailmeetingroomsaredefinedbyaneclecticcollectionofauthenticpre-lovedandfoundobjects–eitherdonatedbyIcebreakerstafforsourcedbythescoutingdesignandclientteamscouringthecountry’sopshopsandantiquestoresonroad-tripsfromNorthcotetoPaeroa.
4 BORN IN NATURETransitioningtotheBorninNatureside,thehalfofthefloorplatededicatedtothe‘preconsumer’userofthespace,thedesignfocusesontheoriginsofthewoolandtheproductionsideoftheIcebreakerbusiness.Immortalisingthefamiliesandfarmerswhosupplythebrand’sfactory-lines,Icebreaker’siconicsouthlandshearingstationsandfarms,NewZealand’snumerousadventureplaygrounds,andthestaff,wholiveandbreathethebrand.ThedesignincorporatesframedphotographsofthesefamiliesandiconicrescueditemsfromIcebreaker’sformerheadquartersinWellington.
Pitchedshed-formmeetingrooms,cladinweatherboardtimber,individualmeetingroomsandlargeopenplanworkplacestationscreateadiverseworkingenvironmentforIcebreaker’sstaff.
THE JOURNEY
1
2
3
4
EA
SHOWERS2.02
CHAT2.15
SMALLMEETING
2.14
NZAUSTORE
2.17
CREATIVESERVICES STORE
2.18
COMMS ROOM2.19
IT BUILD2.20
CASUALMEETING
2.12
MEDIUMMEETING
2.11
BOARDROOM
2.10
MEDIUMMEETING
2.09
LOUNGE MEETING /LIBRARY
2.08
LOUNGE / OPENMEETING
2.16
Layout bench
PantryFF
Courier dropUtility / StorePantry / Fridges
Retail display
feature wall
OPENMEETING
mag
netic
wal
l
Magnetic displayboards behind
Brand Story - Born /Worn (Graphic wall)
Tube Map (Graphic wall)
Prototyping / Graphic wall
Graphicwall
Coffee
Prototyping wallC
usto
miz
able
bla
ckbo
ard
/ Gra
phic
wal
l
Organic rug
F F
Organic rug
library
Artif
act w
all
'follow me'LED light trail(colour to matchIcebreaker orange)
Lounge seating
LED TV
o/head shelving
Suspendedceiling above
Suspended ceiling above
Organic rug
retail display
HIVE2.04
PANTRY / UTILITY2.07
'THE HONEYPOT'2.06
LED TV
LED TV
PRINT/UTILITY2.05
PRINT/UTILITY
2.03
OPEN MEETING2.13
PHOTOSHOOT /PROTOTYPING
SPACE
RETAIL / CRITSPACE
Kitchen
magnetic wall
STAIR 2
CH
AT
BOO
THS
DECK 1
DECK 2
MALE W/C
ACC W/C
FEMALE W/C
W/CLOBBY
VOID 1 VOID 2
STAIR 3
RISER 1
LIFT 2
LIFT 1
ELEC.
GR
EEN
BR
IDG
EC
usto
miz
able
Gra
phic
wal
l
LIFT LOBBY2.01
HOT DESKS
TBC?
ICEBREAKER / CONCEPT DESIGNAUGUST 2014 / REVISION D 15
Planting
Planting
Out of scope
SCALE 1:200@ A3
0 5 10 20m 1:200Proposed Planting Plan
Continuing the concept of connection to nature, we brought the adventure landscape into social areas around the workplace.
WorkingcloselywithGreenAir,aplantscapespecialist,weselectedspecificplantspecieswhichwouldbeconducivetothrivinginashelteredenvrionment,wouldbeofrelativelylowmaintenance,andwouldmimicthenativeNewZealandlandscape.
“�Nature�is�inside�the�office,�with hanging plants inspiring our people as they go about their day.”
Icebreaker’sBlog
Worn in Nature - External Meeting Rooms“WewoketheIcebreakerprojectteamupat5amtocomeonaroadtripwithus.We’dphonedaheadtoop-shopsandantiquestoresinPaeroa,askingthemtoopenearlyforus...Atonepointduringthesetrips,we’dpackedahatchbacksofull,thattherewasanantlerstickingouttherearsidepassengerwindow.”
Theseexternal-facingmeetingroomsaredesignedtointerpretIcebreaker’sfivekeymarkets:AdventureTravel,Yoga,Alpine,TrailRunningandHunting&Fishing.Thehardandsoftfitoutsofeachspaceprovideatactileandrealconnectiontotheactivitytheyrepresent:
Adventure Travel - Designedtoexpresstheessenceofawelltravelledcollector’sstudycontainingallmannerofartifactsthatwesourcedfromaroundthecountry,suchasavintagecollectionofNationalGeographicsandWorldBooks,aglobeandvintagecamerafromandfounderJeremyMoon’spersonaltravelcases.
Yoga - Designedtosuggestacontemplativestudiospace,thewallsarelinedwithsoftfabrics,themeetingtableispairedwithcushionedottomans,andawatchfulBuddha,re-homedfromtheWellingtonoffice.
Alpine - Designedwithavaulted,perforatedmacrocarpaceilingreminiscentofauniversityskiclub,theAlpineroomrehousesvintageskisandappareldonatedbyIcebreakeremployees.Locallydesignedchairsareupholsteredinaquiltedfabric,suggestiveofaprèsskiwear.
Trail Running - Designedtoimbueasenseofrunningunderatreecanopy,theceiling’scustomperforatedleafdetaildappleslighttomimicdiffusesunlight.AloosegravelandboardwalkfeaturereferencesDOCtrails.
Hunting & Fishing - TheHunting&Fishingroomincorporatespanelledwallsandceilings,astaghead,peltsandChesterfieldtubchairstoreferenceatraditionalhunter’slodge.
Born in Nature - Internal Meeting RoomsDesigningaBorninNature‘side’oftheofficegaveustheopporunitytoacknowledgetheoriginsofthewool;fromtheshearingshedstothefarmersandfamiliesthatownthem.Icebreakersupplieduswithimagesoftheirsuppliersbusyatworkontheirfarms,intheirshearingsheds,oroftheirstaffvisitingthefarmers’homes.Takinginspirationfromthepitchedroofofatraditionalshearingshed,weintroducedtheseformsintotheopenplanworkplace,creatingtheShearingShedandShearers’Quartersmeetingrooms.
ThevariousobjectswithinthemeetingroomsareauthenticsalvageditemswhichhavebeenrelocatedfromtheirformerWellingtonhome;theshears,bundleofwoolandframedphotographshaveallbeenrescuedandrelocatedintothisnewhome.
“ Our meeting rooms are a reminder of where we come from.”
Icebreaker’sBlog