Iceberg marketing - Tayler Jordan
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Iceberg Marketing TAYLER JORDAN PRESENTED BY A NEURO STRATEGY
description
Have we really found the "buy button"? Are we letting overblown, misunderstood claims detract from the real science that's playing a much longer game? A pure psychological perspective on the pitfalls of misinformed Neromarketing and what dimensions of the mind can actually be trusted to be harnessed to see reliable results.
Transcript of Iceberg marketing - Tayler Jordan
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Iceberg Marketing
TAYLER JORDAN
PRESENTED BY
A NEURO STRATEGY
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three selves
YOUR BRAIN
NEW BRAIN MIDDLE BRAIN OLD BRAIN
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THE THREE SELVES
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ORDER VISUAL EMOTIONAL
ME CONTRAST TANGIBLE
OLD BRAIN
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THE THREE SELVES
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THE THREE SELVES
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UNRELIABLE
STROOP EFFECT
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UNRELIABLE
STROOP EFFECT
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?
LUCKY DWARF
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LUCKY DWARF
7
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THE ICEBERG
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CLIENT
GREEN SEASON
COSTS LESS
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DEMOGRAPHIC
40-60
100,000+
TRAVEL
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EXCLUSIVE
EDUCATED RELIGIOUS
DISTRUSTFUL
5
GREEN
RESEARCH
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CLIENT
5-7 YRS
EDUCATIONAL
EFFECTIVE
IPAD FEATURES
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FEMALE VOICES
SEGMENTS COMMON ANIMALS
RESEARCH
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VIDEO DEFICIT EFFECT
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we need more psychology
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THANK YOU