Ice The Next Level In Office Water Service Nama Education Summit
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Transcript of Ice The Next Level In Office Water Service Nama Education Summit
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IceThe next level in office
water service
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What is ice?
Frozen Water
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Why consider ice?
• People like ice
• Ice can contribute to health and wellness
• Ice increases capacity for chilled water
• Ice can make you money
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People like ice…• Americans consume a lot of ice
– More than 250 billion pounds of ice used in the U.S.
– Over half of U.S. offices have ice
• More than ½ the population likes to chew ice
• People prefer soft, chewable ice
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The health benefits…• Ice promotes better hydration
– Good hydration is associated withimproved mental acuity and productivity
– Chilled, filtered water tastes better
– Water stays colder longer with ice
– Higher water consumption and better hydration is more likely with ice
• And fitness– Metabolizing 8 glasses a day of chilled water
consumes the calorie equivalent of 3 - 4 lb. per year
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More chilled water…
• The availability of ice can increase the amount of cold water that can be supplied– Solve the problem of running out at break
time and other key periods
– Increase employee satisfaction since ice keeps drinks cold, longer
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Make more money…
• Rental income from a premium product
• Sell complementary products– Iced coffee
– Iced tea
– Flavor packets
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Ice in offices today
• Refrigerator freezer icemakers– Small capacity
– Sanitation – ones with ice dispensers are better
• Undercounter icemakers– Installation and maintenance issues
– Sanitation – who/what has been in the bin??
• Icemakers on bins– Big, bulky, unattractive
– Sanitation
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The new choices
• Countertop icemakers – Pour over or plumb in– Inexpensive,
a few hundred dollars
– Convenient
– Low capacity
– Sanitation concerns (most are manual scoop)
– Need good, low TDS water
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The new choices
• Ice (and water) dispensers– High quality commercial grade
appliances
– Capacities to serve up to 350 people
– Available as ice and water or ice-only
– Same types of filtration available
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Ice & water dispenser attributes• Sanitation – hands-free dispensing
– Lever, button, touch-less infrared
• Convenient installation and maintenance– Some won’t even require a drain
• Energy and water efficient – Better than typical cube icemakers
• Consumer preferred chewable ice
• Premium product - $2,000 and up– Will require some creative thinking
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How to make money with ice (& water) dispensers
• Sell an upscale “water and ice” program– Same “green” and operating benefits as POU coolers
– Ice and water or Ice-only to complement water cooler
• Sell the ice– An amenity that people want
– Ice can provide additional incentive to switch
• Sell safety and sanitation
• Sell additional product offerings– Iced coffee, iced tea, flavor packs
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Rethink metrics• The traditional 10 - 12 month payback won’t work
– New thinking is required to get a monthly payment that will fit in a “good, better, best” offering
• Amortize over the warranty period (typically 2-3 years)– Customer monthly payments can be as low as $100 - $125/mo
• Finance purchase to match payment to revenue stream
• Don’t forget margins from ancillary sales– Margins of complementary products help justify the investment
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One more opportunity for ice
• Automatic ice dispensing for facilities with central dispatch– Fast, safe, sanitary, high capacity
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Summary
• Ice provides an opportunity to expand revenues
• New approaches to providing ice for the office make it easier and more convenient and bring a new set of values to your customers
Turn your Coffee and Office Water program into a Coffee, Office Water and Ice program
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Thank You!