Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap...
-
Upload
avis-scott -
Category
Documents
-
view
220 -
download
3
Transcript of Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap...
![Page 1: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/1.jpg)
Ice Cap Marketing Plan
![Page 2: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/2.jpg)
Marketing Concept
•Serving Ice Cap faster - Production change
•Making Ice Cap affordable - Price Cut
![Page 3: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/3.jpg)
Tim Horton’s is known for its low prices and easy access.
Line up is too long because their production speed is slow.
![Page 4: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/4.jpg)
Market Research •Do you regard Ice Cap as a seasonal
product or an annual product?
•Would you consider $3+ for an Ice Cap to be reasonable or expensive?
•How frequently do you purchase Ice Cap? What about after cutting the price?
•If Ice Cap reduce the price, will you think quality is gonna to reduce as well?
![Page 5: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/5.jpg)
![Page 6: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/6.jpg)
Manufacturing Process
AfterBefore
![Page 7: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/7.jpg)
![Page 8: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/8.jpg)
![Page 9: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/9.jpg)
Production Change
Reduce in Customer Waiting Time
![Page 10: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/10.jpg)
Price Cutting
Before After
Large
Medium
Small
3.09
2.49
1.89
2.49
1.99
1.79
* Prices did not including PST/GST.
![Page 11: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/11.jpg)
Price Cutting
Before After
![Page 12: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/12.jpg)
Price CuttingIncrease in Volume
*Based on market research.
![Page 13: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/13.jpg)
Price CuttingIncrease in Profit
35.85%
*Based on market research.
![Page 14: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/14.jpg)
Quality Control
Keep in mind - “Always Fresh”
- Prepared quantity base on
volume
- Strictly tested before sell
![Page 15: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/15.jpg)
Try It!
You tell us the difference.
![Page 16: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/16.jpg)
Customer Education
•Provide more value than before - save your time.
•Same quality, but cheaper - save your wallet.
Through:TV, Radio, Internet and In-Store
Commercials.
![Page 17: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/17.jpg)
![Page 18: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/18.jpg)
Financial Report
•Opening new stores in the next 3 years: 300 new stores in the US 600 new stores in Canada
News
Released on March 7th.
![Page 19: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/19.jpg)
Financial Report
333.6373.3
429
509563.6
638.2
Shown are Q3 reports, data for 2010 are based on calculation.
![Page 20: Ice Cap Marketing Plan. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut.](https://reader034.fdocuments.us/reader034/viewer/2022052701/56649e755503460f94b75f69/html5/thumbnails/20.jpg)
Overall Summary