Icareus Solutions Addressable TV Short Introduction
16
HBBTV ADVERTISING Short Introduction
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Transcript of Icareus Solutions Addressable TV Short Introduction
HBBTV ADVERTISING
Short Introduction
ICAREUS CUSTOMER BASE
North-America
South-America
Central and South-Europe
North-Europe
Middle-East
Africa
Asia
Icareus has customers in about 50 countries around the world.
TV INDUSTRY IS FACING ITS BIGGEST DISTRUTION SINCE COLOR TV, MUC H BIGGER THAN HD
TV IS NOT JUST
LINEAR SERVICES
ANYMORE
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POSSIBILITIES ARE ENDLESS –
USE CASES OF ICAREUS HBBTV ADVERTISING SOLUTION
ADDRESSABLE TV & HBBTV
ADVERTISING
ICAREUS SUPPORTS
VARIOUS ADVERTISING
USE CASESAIM IS TO GET VIEWER TO INTERACT WITH ADVERTISER
Ad is shown when user switches to a channel
Display ad is synchronized with Linear advertising
Display ad is scheduled to be shown during a TV show
Linear advertising is substituted with online video ads
Pre-defined Display ads within HbbTV Apps
5
ACCESS TO HBBTVICAREUS HBBTV LAUNCHER
The Launcher automatically starts when the viewer switches to a channel
1. Monitors user behavior
2. Interacts with Icareus Suite HbbTVAdvertising
Provides links to multiple features and applications which can be enabled/scheduled as required.
Support branding for advertisers and display advertising
Web interface allows configuration of the look-and-feel as well as functionality.
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A prompt is automatically
shown to wake up user
action
On-screen display ads are
shown when user switches to
a channel
click yellow button
Call-to-Actions can be
configured to all Display Ads
7
GUARANTEED EYE-BALLS Display ads are shown when user
changes channel
Different call-to-actions can be offered
Time based on-screen display ads can be used to launch videos or mini-portals to get detailed information of the advertised product or service
click yellow button
Display Ads are based on a schedule, thus different ads can be shown at different times of a day
8
SCHEDULED DISPLAY ADS
Display ads are
scheduled and shown e.g.
during a TV program
TRIGGERED FROM VIDEO PLAYOUT
On-screen display ads are shown with
a defined ad within commercial breaks
click yellow button to open
Display ads are triggered based on
video playout and campaign settings
Various modes available1. L-banner
2. Pop-up
3. Bounce
4. --9
NEXT STEPS FROM
DISPLAY AD
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Social Media call-to-
actions via simple
images
Brand videos and
long-form TV
commercials
Call-to-actions and
coupons
Miniportals
(Templates)
User clicks YELLOW -button
CALL-TO-ACTION
COUPONUser’s interaction is amplified
by offering e.g. mobile
coupons
Real-time reports on ad-
engagement
Integration to back-end
systems possible to track
down the usage of coupons11
Viewer’s contact details
are asked to get verified
leads for marketing
purposes
PERSONALISED ADVERTISING VIA BROADBAND
VideoSwitch enable broadcasters to maximise the revenue potential of a advertising by substituting linear commercials with broadband delivered videos based on the viewer profile and/or their regional location.
Broadcasters are able to reach more niche target groups during popular shows instead of “wasting” that reachable audience.
Provides exact data on what is being watched and for how long and if the viewers switched channel during a break
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LINEAR ADS
SYNCHRONIZED TRIGGERTO START PERSONALISED ADS
MOBILE COUPON REDEEMED AT KIOSK
PERSONALISED HBBTV ADS
LINEAR ADS OR “JINGLE” FOR UNSOLD REGIONALISED BREAKS
MAIN PORTAL TO ACCESS HBBTV SERVICES
Different Display
Ads can be
embedded to
applications
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Display Ad
Advertising
BROADCASTER COMMENT
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“INTERACTIVITY INCREASED
ADS IMPACT AND VIEWERS
CONSIDERED
INTERACTIVITY AS
ENHANCED SERVICE”
ADVERTISER’S FEEDBACK
“USING
INTERACTIVITY
ADDS VALUE TO
OUR CUSTOMERS
AND BRINGS THEM
CLOSER TO US”15
Toni Leiponen
Managing Director
Icareus Ltd.
+358 415015996
FOR FULL PRESENTATION, CASE DESCRIPTION AND
TECHNICAL ARCHITECTURES, PLEASE CONTACT:
CARE FREE HBBTV.
Generic Sales
+358 9 22890801
Mikko Karppinen
Director
Icareus Ltd.
+358 415015993
