ICAO MARKETING OPPORTUNITIESdigital and print advertisements, or willing to explore custom marketing...

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ICAO MARKETING OPPORTUNITIES www.icao.int | [email protected]

Transcript of ICAO MARKETING OPPORTUNITIESdigital and print advertisements, or willing to explore custom marketing...

Page 1: ICAO MARKETING OPPORTUNITIESdigital and print advertisements, or willing to explore custom marketing approaches, our team is keen on collaborating to optimize your exposure and visibility.

ICAO MARKETING OPPORTUNITIES

www.icao.int | [email protected]

Page 2: ICAO MARKETING OPPORTUNITIESdigital and print advertisements, or willing to explore custom marketing approaches, our team is keen on collaborating to optimize your exposure and visibility.

MARKETING OPPORTUNITIES - ICAO 20192 |

What is ICAO?

The International Civil Aviation Organization (ICAO) is a UN specialized agency, created in 1944 upon the signing of the Convention on International Civil Aviation (Chicago Convention).

ICAO works with the Convention’s 193 Member States and global aviation organizations to develop international Standards and Recommended Practices (SARPs) which States reference when developing their legally-enforceable national civil aviation regulations.

There are currently over 10,000 SARPs reflected in the 19 Annexes to the Chicago Convention which ICAO oversees, and it is through these provisions – as well as ICAO’s complementary policy, auditing and capacity-building efforts – that today’s global air transport network is able to operate close to 100,000 daily flights safely, efficiently and securely in every region of the world.

ICAO STRATEGIC OBJECTIVES 2017-2020

UN SpecializedAgency

193MemberStates

7RegionalOffices

25+International

Eventsper year

Minimizes the adverse environmental effects of civil aviation activities. This Strategic Objective fosters ICAO’s leadership in all aviation related environmental activities and is consistent with the ICAO and UN environmental protection policies and practices.

Enhances global civil aviation security and facilitation. This Strategic Objective reflects the need for ICAO’s leadership in aviation security, facilitation and related border security matters.

Security & Facilitation

Environmental Protection

Enhances global civil aviation safety. This Strategic Objective is focused primarily on the State’s regulatory oversight capabilities. The Global Aviation Safety Plan (GASP) outlines the key activities for the triennium.

Fosters the development of a sound and economically viable civil aviation system. This Strategic Objective reflects the need for ICAO’s leadership in harmonizing the air transport framework focused on economic policies and supporting activities.

Increases the capacity and improves the efficiency of the global civil aviation system. Although functionally and organizationally interdependent with Safety, this Strategic Objective is focused primarily on upgrading air navigation and aerodrome infrastructure and developing new procedures to optimize aviation system performance. The Global Air Navigation Capacity and Efficiency Plan (Global Plan) outlines the key activities for the triennium.

Safety

Economic Development of Air Transport

Air Navigation Capacity and Efficiency

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Though it reaches the 193 ICAO Member States, ICAO’s readership actually extends to some 210 countries and territories worldwide. Because of ICAO ’s important leadership role in all global and regional aviation developments, the readership is composed of: national government ministries and agencies, top executives in regional and international transportation associations, senior management in airlines, airports, air traffic control centers, manufacturers and other suppliers, and participants at major ICAO conferences and meetings.

It’s an effective method for ICAO to communicate their message to high level officials in 193 countries, offering advertisers unmatched access to decision makers involved with aviation-related products and services.

DISTRIBUTION BY REGIONS

PRESTIGIOUS WORLDWIDE CIRCULATION

193 MEMBER STATESAfghanistanAlbaniaAlgeria*AndorraAngolaAntigua and BarbudaArgentina*ArmeniaAustralia*AustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBhutanBolivia (Plurinational State of)Bosnia and

HerzegovinaBotswanaBrazil*Brunei DarussalamBulgariaBurkina FasoBurundiCabo Verde*CambodiaCameroonCanada*Central African RepublicChadChileChina*Colombia*ComorosCongo*Cook IslandsCosta RicaCôte d’IvoireCroatia

Cuba*CyprusCzechiaDemocratic People’s Republic of KoreaDemocratic Republic of the CongoDenmarkDjiboutiDominicaDominican RepublicEcuador*Egypt*El SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFijiFinlandFrance*GabonGambia

GeorgiaGermany*GhanaGreeceGrenadaGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHungaryIcelandIndia*IndonesiaIran (Islamic Republic of)IraqIreland*IsraelItaly*JamaicaJapan*

JordanKazakhstanKenya*KiribatiKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLithuaniaLuxembourgMadagascarMalawiMalaysia*MaldivesMaliMaltaMarshall IslandsMauritania

MauritiusMexico*Micronesia (Federated States of)MonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeria*NorwayOmanPakistanPalauPanama*

Papua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRepublic of Korea*Republic of MoldovaRomaniaRussian Federation*RwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi Arabia*SenegalSerbia

SeychellesSierra LeoneSingapore*SlovakiaSloveniaSolomon IslandsSomaliaSouth Africa*South SudanSpain*Sri LankaSudanSurinameSwazilandSweden*SwitzerlandSyrian Arab RepublicTajikistanThailandThe former Yugoslav Republic of MacedoniaTimor-Leste

TogoTongaTrinidad and TobagoTunisiaTurkey*TurkmenistanTuvaluUgandaUkraineUnited Arab Emirates*United Kingdom*United Republic of Tanzania*United States*Uruguay*UzbekistanVanuatuVenezuela (Bolivarian Republic of)Viet NamYemenZambiaZimbabwe

*Council Member State

Why advertise with us?

31States

11.8%

53States

9.1%

13States

3.5%

52States

34.4%

40States

16.7%

North America

South AmericaCentral America and

The Caribbean

Africa

Middle East

Europe

Asia andPacific

3States

24.6%

Page 4: ICAO MARKETING OPPORTUNITIESdigital and print advertisements, or willing to explore custom marketing approaches, our team is keen on collaborating to optimize your exposure and visibility.

MARKETING OPPORTUNITIES - ICAO 20194 |

We offer a wide array of advertising solutions to get your company and products in the hands of the industry’s key decision makers and high level government officials from ICAO’s 193 Member States. Whether you are seeking exposure at ICAO Headquarters or in the regions during events and symposia, interested in specialized digital and print advertisements, or willing to explore custom marketing approaches, our team is keen on collaborating to optimize your exposure and visibility.

Provide the opportunity to market your products and/or services to a public and private sector audience from around the world which typically numbers between 300–600 delegates from among ICAO’s 193 Member States. Sponsoring at an ICAO event enhances the awareness of your brand and its products and/or services through promotional efforts during hospitality events.

ICAO EVENTS LINK

INDUSTRY TO GOVERNMENT

DECISION MAKERS

ICAO

Identify and reach your target audience

through diverse channels

Present your products and

services to ICAO’s stakeholders

Build relationships with potential business

partners

EVENTS

What products and services are available to advertisers?

Opportunities available to network

face-to-face with key decision makers

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MARKETING OPPORTUNITIES - ICAO 2019 | 5

MAGAZINES AND PUBLICATIONS

Advertising opportunities are now available in ICAO publications. These specialized documents are distributed to thousands of stakeholders, including ICAO’s 193 Member States, government agencies, airlines, industry manufacturers and aviation simulation training centers. In support of this initiative, ICAO has also adopted a fresh new image on the front cover as well as three pages of advertisements (inside front cover, inside back cover, and outside back cover).

UNITINGAVIATION.COM WEBSITE

UnitingAviation.com is an online magazine that exclusively publishes and re-publishes aviation information content to segmented target audiences of (1) industry groups, (2) aviation professionals, (3) regulatory bodies and (4) the general public.

The website serves as a tool for (a) developing air transport partnerships, (b) promoting ICAO’s Strategic Objectives and No Country Left Behind Initiative, (c) marketing events, products & services, and (d) informing aviation professionals on regulatory and civil aviation developments.

Contact a member of our Market and Customer Relations team at [email protected], to secure an advertising spot for your company or to discuss custom solutions to fit your needs.

SkyTalks

ICAO has embarked on an exciting initiative. During the 39th Session of the ICAO Assembly, industry professionals and ICAO staff presented 30-minute SkyTalks to a live conference audience of delegations.

Advertisers have a unique opportunity for their brands to gain visibility, as each 30-minute segment will be released as its own stand-alone sponsored production. SkyTalks aims to stimulate discussion and grow the aviation community through sharing knowledge, resources and ideas.

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MARKETING OPPORTUNITIES - ICAO 20196 |

MRTD / TRIP Regional Seminar 10 -12 Nov. 2015, Nairobi, Kenya

ICAO Air Transport Symposium (IATS)

TENTATIVE SCHEDULE OF SELECT UPCOMING EVENTS

EXHIBITOR SERVICES

• Carpeting the Symposium exhibition space(s);

• Electricity supplied (one outlet per single space) with an extension cable and a multi-socket power bar;

• Unlimited wireless Internet connection;

• 24-hour security of public areas;

• Exhibitor’s logo, contact, URL and description of the company’s products/services in the programme directory and/or event application;

• Free delegate or exhibitor passes;

• Invitation to sponsored coffee breaks, lunches and cocktail receptions; and

• Daily cleaning of public areas.

• Sponsor’s corporate logo and hyperlink on the ICAO event website;

• Prime location single exhibition space. Booth space rental only;

• Visibility in the Event App;

• Advertisement pages in the program directory;

• Company profile on the ICAO Uniting Aviation website;

• Recognition by the event moderator or master of ceremony during the opening and closing ceremonies;

• Invitation to the hospitality event;

• Prime visibility in the program directory with the sponsor’s name, corporate logo, email, URL and company description of products/services;

• Sponsor’s name and logo on the Symposium auditorium screen and display of the sponsor’s logo in the venue area (overhead LED Screens);

• Display of sponsor’s logo on the screens and signage during the event being sponsored, i.e. on the coffee break table or lunch/reception table; and

• Free delegate or exhibitor passes.

Take the opportunity at ICAO events to market your products and services to a public and private sector audience from around the world. As an exhibitor/sponsor, your company will gain exposure to senior level decision makers, such as ICAO’s 193 Member States representatives.

1. Enhance your awareness and visibility at key ICAO events;2. Network with high level decision makers;3. Present your products and services;4. Acquire knowledge and insight;5. Learn about the latest innovations in civil aviation; and6. Build relationships with potential business partners and executives.

1. Event Opportunities

SPONSORSHIP PRIVILEGES

If you are interested in becoming an event sponsor or exhibitor for any of the ICAO conferences and symposia listed on the back cover, please contact [email protected].

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ICAO magazines are a unique and powerful source of civil aviation news and policy for the aviation experts and dignitaries who make up the worldwide readership. These decision makers look to the comprehensive and authoritative news and analysis, making them some of the industry’s most respected and read magazines.

ICAO continues to provide its Member States with exclusive opportunities to showcase, in their own words, their most significant achievements, plans and initiatives for contributing to the overall efficiency of air transport in their territory. More than 25 States have already contributed to a robust image of their civil aviation activities and many more will take advantage of this powerful communications vehicle in 2019.

Each publication focuses on key areas of ICAO and industry activities, creating targeted audiences for your product and service offerings in areas including but not limited to:

SAFETY | SECURITY | ENVIRONMENT | TRAINING | EFFICIENCY (AIR NAVIGATION) GLOBAL AND REGIONAL STANDARDS | AIRPORT DEVELOPMENT | MANAGEMENT STRATEGY

Though it reaches the 193 ICAO Member States, ICAO’s readership actually extends to some 210 countries and territories worldwide. Because of ICAO’s important leadership role in all global and regional aviation developments, the readership is composed of: national government ministries and agencies, top executives in regional and international transportation associations, senior management in airlines, airports, air traffic control centers, manufacturers and other suppliers, and participants at major ICAO conferences and meetings.

It’s an effective method for ICAO to communicate their message to high level officials in 193 countries, offering advertisers unmatched access to decision makers involved with aviation-related products and services.

2. Magazines & Publications

A GREAT TOOL FOR ICAO MEMBER STATES AND ADVERTISERS

ESSENTIAL CONTENT

PRESTIGIOUS WORLDWIDE CIRCULATION

193MemberStates

Readership in

210Countries &

Territories

Because of ICAO’s important leadership role in all global and regional aviation developments, the readership is composed of:

• National government ministries and agencies;• Top executives in regional and international transportation associations;• Senior management in airlines, airports, air traffic control centers,

manufacturers and other suppliers; and• Participants at major ICAO conferences and meetings.

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MARKETING OPPORTUNITIES - ICAO 20198 |

Reflecting 75 years of authoritative leadershipICAO’s flagship magazine is a powerful source of civil aviation newsand policies for the aviation experts and dignitaries who are part of theworldwide readership. One of the industry’s most respected magazines,decision makers look to the Journal’s comprehensive and authoritativenews and analysis.

ICAO JOURNAL MAGAZINE

To support the safe, secure and sustainable development of air transport, the civil aviation community and Member States must be ready to train the hundreds of thousands of qualified aviation personnel who will meet future demands. With the latest on global and regional aviation training developments, training standards and learning technologies, ICAO’s Training Report magazine is a must-read publication for ICAO’s 193 States Member.

News and features on civil aviation related trainingdevelopments

ICAO TRAINING MAGAZINE

The Traveler Identification Programme (TRIP) Magazine is a globally recognized magazine that addresses international standards and procedures for customs, immigration, identity management, security and border control officials. TRIP Magazine highlights the latest technologies and developments in the travel document security community and contains insightful, relevant and in-depth articles from technical experts and key stakeholders in the TRIP sector.

News and features on travel document and traveleridentification management

ICAO TRIP MAGAZINE

News and features on ICAO’s technical cooperationprojects and programmesThe Technical Cooperation Review is a digital and print magazine thatfocuses on the important role of technical cooperation between ICAOMember States and the aviation industry. Ensuring developing countries are self-sufficient in the aviation field is a major objective for ICAO. This magazine features aeronautical infrastructure and service improvements, environmental protection, and improved human, social and economic conditions.

ICAO TECHNICAL COOPERATION REVIEW MAGAZINE

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Reach out to targeted aviation markets

Advertising opportunities are available in many ICAO Publicationswhich will help you stay ahead of the industry and informed of what is happening in the civil aviation world. ICAO Publications contain a comprehensive coverage of the civil aviation industry standards and practices, regulations and training, as well as the entire spectrum of the aviation industry, such as air traffic management, air transport, investigation and prevention of air accidents, navigation procedures, air routes and aerodromes, meteorology and various other topics.

Our publications have a worldwide circulation and readership inexcess of 100,000 per document (digital and printed). Advertising inICAO Publications offers you a unique opportunity to promoteyour organization, products and services by reaching targeteddecision makers specifically in your field and with an advertisementshelf life of up to two (2) years or more.

Our publications reach:• ICAO’s 193 Members States;• High level government officials and key decision makers;• Industry leaders; and• Senior management in airlines, airports, ANSPs, manufacturers,suppliers and more.

Our specialty publications are read by world aviation leaders, decision-makers and professionals. From the aviation industry’s latest developments and statistics, to how-to-guides and manuals, we cover a variety of aviation subjects. Get your offer in front of our global audience in both digital and print format.

Fitness to Fly – A Medical Guide for PilotsReach the aviation health community with this preventive-medicine handbook. The handbook addresses the health risks pilots and cabin crew face during their career, and offers practical guidance to maintain a healthy, balanced lifestyle. This guide is easy-to-read, motivating and educational with engaging content, graphics and charts. Developed by ICAO in collaboration with IFALPA and IATA.

World Civil Aviation Report – Market Intelligence for Aviation Leaders and AnalystsBe seen by aviation leaders and decision makers. The report delivers market intelligence on emerging global aviation and transport topics. Up-to-date statistics on passenger traffic, airport departures and other key metrics are provided and put into the context of where regulatory policy is headed in the coming years.

PUBLICATIONS

COMMERCIAL PUBLICATIONS

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MARKETING OPPORTUNITIES - ICAO 201910 |

UnitingAviation.com is ICAO’s news and information-sharing platform producing some of the industry’s most thought-provoking aviation content. The platform reaches our audience composed of Member States, industry and aviation professionals, regulatory bodies and the general public.

UnitingAviation.com offers collaborating opportunities for event promotions, products and service features, and other multimedia content pieces. Collaborating with our platform enhances the digital reach of featured content, to a global and engaged audience.

Discover UnitingAviation.com and become a featured collaborator with the leading aviation content provider in the industry.

3. UnitingAviation.com

Located at the border between Montreal’s historic quarter (Old Port) and the downtown core, the ICAO Conference Centre is fully integrated to the worldwide headquarters of the International Civil Aviation Organization (ICAO). With over 59,000 square feet of meeting space, spread on five floors, it is the only facility in the heart of Montreal that will be able to give your event the atmosphere and experience of a United Nations event. This one-of-a-kind location can accommodate many functions, ranging from conferences to exhibitions of varying scales for private and public sectors. It has the distinction of having received a multitude of dignitaries and high-ranking officials, as well as CEOs of corporations from all around the world.

4. Conference Room Rental

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The 30-minute SkyTalks provide exclusive opportunities for industry members to introduce their products and services and increase their international presence.

The live-streamed presentations will be edited and released to the public on YouTube, UnitingAviation.com and ICAO’s associated social media platforms, reaching hundreds of thousands of aviation professionals online.

Advertisers have a unique opportunity for their brands to gain visibility, as each 30-minute segment will be released as its own stand-alone sponsored production.

SkyLive is ICAO’s official event live-streaming service. SkyLive enables the effective digital distribution of live video beyond physical event attendees. All live videos are recorded and then uploaded to ICAO’s YouTube channel, as well as UnitingAviation.com, providing long term access to the content.

By supporting ICAO’s live-streaming service for upcoming events, our SkyLive collaborators are integrated into a high-impact multi-channel digital strategy that reaches over 300,000 aviation stakeholders.

5. SkyTalks

6. SkyLive

300,000Aviation

Stakeholders

Page 12: ICAO MARKETING OPPORTUNITIESdigital and print advertisements, or willing to explore custom marketing approaches, our team is keen on collaborating to optimize your exposure and visibility.

Sixteenth Symposium and Exhibition on Traveller Identification Programme (TRIP), MRTDs, Biometrics and Border Security (TRIP/16)

Montréal, ICAO HQ 31 March - 2 April 2020

Second ICAO Stocktaking Seminar toward the 2050 Vision for Sustainable Aviation Fuels

Montréal, ICAO HQ 28 – 29 April 2020

Meeting on Assistance to Aircraft Accident Victims and their Families

Montréal, ICAO HQ 2nd Quarter 2020 (TBD)

Aviation Data Link Symposium (ADLS): Now and Tomorrow

Montréal, ICAO HQ 2nd Quarter 2020 (TBD)

ICAO Global Aviation Security Symposium (AVSEC2020) Montréal, ICAO HQ 01 - 03 September 2020

Fourth Global Remotely Piloted Aircraft Systems Symposium (RPAS-Symp/4)

Montréal, ICAO HQ 14 - 16 September 2020

Fourth UAS Drone Enable Symposium (DRONEENABLE4)

Montréal, ICAO HQ 16 - 18 September 2020

ICAO/Aviation Information Sharing and Analysis Center (A-ISAC) Summit

Montréal, ICAO HQ 21 - 25 September 2020

Seminar on Environment Montréal, ICAO HQ 13 - 16 October 2020

Innovation Fair 2020 Montréal, ICAO HQ 26 - 27 October 2020

Third ICAO Global Air Navigation Industry Symposium (GANIS/3)

Montréal, ICAO HQ 28 - 30 October 2020

Sixth ICAO World Aviation Forum (IWAF 2020) HQ/Region (TBD) 3rd Quarter 2020 (TBD)

Fifth Global Coordination Meeting between PIRGs and RAGs (PIRG-RASG/5)

Montréal, ICAO HQ 4th Quarter 2020 (TBD)

Next Generation Aviation Professionnals Summit (NGAP)

Region (TBD) 4th Quarter 2020 (TBD)

Global Aviation Training and TRAINAIR PLUS Symposium

Region (TBD) 4th Quarter 2020 (TBD)

Symposium on the Management of Change and Safety Promotion

Region (TBD) 4th Quarter 2020 (TBD)

* All event dates are subject to change. Updated on 09 October 2019.

Full list of upcoming events available on icao.int/meetingsFor more information regarding sponsorships and exhibitions, please contact [email protected]

SAVETHE DATE2020 EVENTS ON THE HORIZON