Ibn live best portal entry
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Transcript of Ibn live best portal entry
Category: Web – Best Portal of the Year
� Product: IBNLive.com
� Launch: December, 2005
The Situation
A large number of websites offer
the latest news as sourced from
news agencies, enhanced by
breaking news reports from their /
affiliate TV news channels. There is
no specific reason(s) or evident
differentiation for users to choose
one website over another.
The Challenge
�Provide the latest news to online
audiences, real-time and on-the-
go
�Social integration
�Engaging the user on the website
for a longer time, through
multiple platforms
�Establish brand salience and top
of the mind recall of IBNLive.com
among internet using audiences
Exploring Multiple Touchpoints
�IBNLive.com, through Realtime,
allows the user online access to LIVE
TV and updates, with a unique
interactive feature that allows you to
comment on the latest news
�IBNLive’s very own micro-blogging
feature, Blaze, allows the user to
follow and interact with their favourite
journalist(s) from CNN-IBN and put
forth their queries, views and opinions
that are taken up by the anchors,
online and on-air
Exploring Multiple Touchpoints
�The IBNLive (mobile) app, gives the user
access to CNN-IBN, IBN7 & IBN Lokmat, LIVE.
The user can stay constantly updated on the
latest events and issues from around the
world.
� Social integration on IBNLive.com allows
the user access to social tools that ensure
high-interactivity around news
� IBNLive.com works on a strong online – TV
sync around news and current debates that
provide audiences with multiple platforms of
engagement for direct communication.
The Result
�A popular site with enhanced user
interactivity!
• Pageviews: 47,00,000+
• Absolute unique visitors:
1,937,000+
• 600+ letters to the editor every
day
• Over 4500 comments per day
• More than 450 comments on
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