IBM WebSphere Commerce Management Center Customer Segments Presentation

Date Goes Here, 2013

David WilkeseCommerce Platform Lead

Customer Segments

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What are Customer Segments?

Customer Segments are grouping or groupings of visitors They can be both Customers and Guests They can be just Customers They can be just Guests

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Customer Segments

Customer or Segment Registration Segments Demographics Address Purchase Details

Types of Segments

Z SegmentsThis was a customer segment that was unique to the implementation

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What are Z Segments?

Z Segments are predefined Segments specific to Implementation

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Z Segments – Who they are

Z1

Z2

Z3

Z4

Z5

Description of custom segment





Name Description

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This is about custom segments as part of unique implementation

Customer or SegmentCustomer Segments based on Customer or Segments

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Customer Segments based on Customer or Segments This customer segment is based

on either customers that already exist or on existing segments that have been created

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Customer Segments based on Customer or Segments

Customer segments Included customers Excluded customers

Types of Segments based on Customer or Segments

Customer Segments

Customer Segments based on customer segments

Must belong to one of the following segments

Must belong to all of the following segments

Must not belong to any of the following segments

Type of Segment Target

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Included Customers

Customer Segments based on Included Customers

List of customers included into segment


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Excluded Customers

Customer Segments based on excluded customers

List of customers not to be part of the segment


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Registration SegmentsCustomer Segments based on Registration Information

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Registration Segments

Registration status Registration date Last registration update

Types of Registration Segments

Registration status

Customer Segments based on Registration status

Registered

Unregistered


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Registration date

Customer Segments based on Registration date

Registered within the following number of days

Registered before the following number of days ago

Registered before the following date

Registered after the following date

Registered between the following dates


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Last registration update

Customer Segments based on Last registration update

Update must have occurred within the following number of days

Update must have occurred earlier than the following number of days ago

Update must have occurred before the following date

Update must have occurred after the following date

Update must have occurred between the following dates


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Demographics SegmentsCustomer Segments based on Demographic Information

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Customer Segments based on Demographic Information Segments can be created on

Demographic information that is available in WebSphere Commerce

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Demographics

Gender Current age according to supplied birth date Age group Annual income Marital status Children Household size

Types of Demographics Segments

Gender

Demographic Segments by Gender

Target Users with the following Genders

Type of Segments Target Users

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Current Age

Demographic Segments by Current Age according to supplied birth date

Current age equal to the following

Current age must be greater than or equal to the following

Current age must be less than or equal to the following

Current age must be within the following rage


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Age Group

Demographic Segments by Age Group

Target the following age groups


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Annual income

Demographic Segments by Annual income

Target the following income groups


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Marital status

Demographic Segments by Marital status

Target the following marital statuses


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Children

Demographic Segments by Children

Number of children must be equal to the following number

Number of children must be greater than or equal to the following number

Number of children must be fewer than or equal to the following number

Number of children must be within the following range


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Household size

Demographic Segments by Household size

Number of people must be equal to the following number

Number of people must be greater than or equal to the following number

Number of people must be fewer than or equal to the following number

Number of people must be within the following range


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Address SegmentsCustomer Segments based on Address Information

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Customer Segments based on Address Information Segments can be created on

Address information that is available in WebSphere

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City

Address Segments by City Customer resides in one of the following cities

Customer does not reside in any of the following cities


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State or province

Address Segments by State or province

Customer resides in one of the following states or provinces

Customer does not reside in any of the following states or provinces


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Country or region

Address Segments by Country or region

Customer resides in one of the following countries or regions

Customer does not reside in any of the following countries or regions


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Zip code or postal code

Address Segments by Zip code or postal code

Zip code or postal code must start with one of the following prefixes

Zip code or postal code must not start with one of the following prefixes


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Phone number

Address Segments by Phone number

Phone number must start with one of the following prefixes

Phone number must not start with any of the following prefixes


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E-mail address

Address Segments by E-mail address

E-mail address domain must match one of the following domains

E-mail address domain must not match any of the following domains


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Purchase DetailsCustomer Segments based on Purchase Details

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Customer Segments based on Purchase Details

This customer segment is based on Purchase details which are in WebSphere Commerce

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Customer Segments based on Purchase details

Amount spent since registration Order Last purchase date

Types of Segments based on Purchase details

Amount spent since registration

Purchase Detail Segments based on amount spent since registration

Amount spent must be zero

Amount spent must be greater than the following amount

Amount spent must be less than the following amount

Amount spent must be with the following range


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Orders

Purchase Detail Segments based on orders

Number of orders must be equal to the following number

Number of orders must be greater than or equal to the following number

Number of orders must be fewer than or equal to the following number

Number of orders must be within the following range


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Last purchase date

Purchase Detail Segments based on last purchase date

Last purchase must have occurred within the following number of days

Last purchase must have occurred earlier than the following number of days

Last purchase must have occurred before the following date

Last purchase must have occurred between the following date


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MiscellaneousCustomer Segments based on Miscellaneous Details

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Customer Segments based on Miscellaneous details

Last store visit date

Job function

Interest

Company Name

Currency

Language

Preferred method of communication

Types of Segments based on Miscellaneous details

Last store visit date

Miscellaneous Segments based on Last store visit date

Last visit must have occurred within the following number of days

Last visit must have occurred earlier than the following number of days ago

Last visit must have occurred before the following date

Last visit must have occurred after the following date

Last visit must have occurred between the following dates


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Job function

Miscellaneous Segments based on Job function

Target the following job functions

Senior management Middle management Professional Technical staff Support staff


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Interest

Miscellaneous Segments based on Interest

Interests must include one of the following interests

Interests must include all of the following interests

Interests must not include any of the following interests


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Company Name

Miscellaneous Segments based on Company Name

Company name must match one of the following names

Company name must not match any of the following names


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Currency

Miscellaneous Segments based on Currency

Target the following currencies


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Language

Miscellaneous Segments based on language

English

Francais


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Dialog ActivitiesCustomer Segments based on Dialog Activities

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Customer Segments based on Dialog Activities

Wait Customer Registers Places an Order Participates in Social Commerce Abandons Cart Birthday Is in a Customer Segment

Types of Segments based on Triggers in Dialog Activities

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Wait for Event Searches Recurring Order Subscription Event Checkout with a Promotion Customer Checks In

Types of Segments based on Triggers in Dialog Activities

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Customer Segments Shopping Cart Purchase History Catalog Behavior Online Behavior Social Commerce Participation Day and Time

Types of Segments based on Targets in Dialog Activities

Customer Segments based on Dialog Activity

A Customer Segment can be created via one or more triggers

A Customer Segment can be created via one or more targets

A Customer Segment can be created with any combination of triggers and targets

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Thank You

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IBM WebSphere Commerce Management Center Customer Segments Presentation

Marketing

Transcript of IBM WebSphere Commerce Management Center Customer Segments Presentation