IBM Systems of Interaction
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Transcript of IBM Systems of Interaction
© 2013 IBM Corporation
Delivering Systems of Interaction
Ileana Honigblum
Connectivity & Integration Sales Leader
Business transactions have moved beyond the enterprise..
The planet is wiring itself to a new nervous system
Bridge tomorrow’s innovations with the systems that power the businesses today
Of enterprises use external cloud services
Dollars in mobile transactions by 2015
Smartphone users by 2016
1 billion 534 billion 69.1%Increase in mobile transaction volume since 2011
1 trillionDevices connected to the internet by 2013
85% 126 millionTablet users by 2016
© 2013 IBM Corporation3
Our World is Filling with Devices – and their Big Data
Rice grains grown each year
Ants crawling the earth
Devices produced each year
1,000,000,000,000,000
10,000,000,000,000,000,000
100,000,000,000,000,000
(1 quadrillion)
(100 quadrillion)
(10 quintillion)
More than 1 billion devices for every
one of us
The way we reach and understand customers is evolving
Websites
Connected Appliances
Partners Websites
Internet TVs Smartphones
Tablets
Game Consoles
Connected Cars
Millions 1993 - 2000 Trillions 2013+
APIs
4
Systems of Record
Systems of Engagement
Your Integration needs are changing and growing…
Systems of Interaction
Systems of EngagementSystems of Record
Bridge tomorrow’s innovations with the systems that power the businesses today
Today’s Systems of Record were once the Systems of Engagement
� Data and Process Integrity
� Now mature and well established (usually)
� Ensure continuous availability and resilience
� Reduce cost to operate and maintain
� Reduce pace of required changes
� Emphasizes transactions
Goals
Focus shifted to delivering new ways to engage with customers, employees and partners
� Improving interactions with customers to meet heightened expectations
� Connecting people in real time
� Enabling self-service to increase customer satisfaction
� Attracting more business by creating new business models
� Emphasizes content
Goals
When Systems of Engagement are unplugged…
� Can show my ticket
� Can show my seat
� Can see upgrade option
� Can check flight status
Customer uses Mobile app to interact with Airline
� Can’t change my ticket
� Can’t move my seat
� Can’t buy upgrade
� Can’t change flight
New Integration Requirements:Connect front-office Systems of Engagements with back-office Systems of Record
Rapidly develop services for new interactions beyond the four walls of the enterprise
Quickly and easily scale capture all of the different end points from front-office engagements
Act on insights from real-time integration to enable continuous insights
Integration Turns Mobile Interactions into Transactions
� Over 1/3 of all mobile technology leaders are actively integrating to back end systems
� Integration to back-end systems allows business to capitalize on mobile interactions
� A SOA-based integration layer provides reusable services as APIs for mobile interactions
� An ESB approach allows complex interactions to be packaged as simple APIs to reduce multiple calls to the back end
� Integration Bus:
– Mobile enable any enterprise service in a
few clicks in conjunction with Worklight
– Build robust solutions with integrated
caching and security
– Push updates to mobile users from
enterprise applications
– Create end-to-end mobile solutions for
SAP, Microsoft .NET, Microsoft Dynamics,
Workday, Salesforce.com and more
Key Capabilities
Business Value
• Scalable infrastructure
• Rapid publishing
• Reliable messaging to apps
• Rapid Cloud connectivity
• Pre-packaged templates
• Up to 60% development reduction
• Flexibility and change control
IBM Integration Bus
Act on insights from real-time information to transform evolving opportunities into better outcomes
Generating Insight
Web
Mobile
Social
Call centers
Kiosks / POS
Physical locations Sensors
� Near-real-time visibility into all data networks, including files and messages
� Automated, intelligent decision-making
� Manage risk through predictive analytics based on customer data
� Speed up decision-making through real-time monitoring of key business metrics and performance indicators
� Monitor and analyze client activities and usage patterns to gain essential insight into needs and expectations
Enabling Predictive Enterprise with Real-time Analytics
� Bring together variety of real-time data from any source, at velocity, to generate insights
z
Inadequate integration with back-office systems(Systems of Record)
Inadequate security
Inadequate master-data management
Inadequate content management
Slow or unpredictable performance
42%
35%
34%
30%
30%
What is your most significant technical barrier to creating effective customer-facing systems? (Systems of Engagement)
Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, Q1 2013Systems of Engagement Demand New Integration Solutions – And a New IT, Forrester, April 2013
Lack of integration impedes innovation
“integration with back-office systems is the biggest barrier to consumer-facing systems of engagement”
Addressing challenge of creating Systems of Interaction
Integrating Systems of Engagement and Record
Integrate virtually any applications
Scalable and reliable access to information
Expose services via APIs to accelerate innovation
Secure access across enterprise boundaries
Integrate SaaSand On Prem
Real-time awareness of Internet of Things and Mobile
Build and run Mobile applications
Control and manage services
Service Service Service Service
Partners
Cloud
Social & Web
Internet of Things
Mobile
IBM Systems of Interaction Portfolio
Integration
Gateway
Integration
Gateway
Business ProcessBusiness Process
Decisions & AnalyticsDecisions & Analytics
Application FoundationApplication Foundation
Dev OpsDev Ops
Industry Patterns
Integration BusIntegration Bus
SecureSecure
APIsAPIs
ScaleScale
WorkflowWorkflow Human TasksHuman Tasks CollaborateCollaborate
RulesRules SituationsSituations AnalyticsAnalytics
DataData CachingCaching SearchSearch
BuildBuild
GovernGovern
ManageManage
TransformTransform RouteRoute ChoreographChoreograph
MessagingMessaging
Another way to look it...
IBM Business
Integration
Today’s challenges demand a complete integration solution
IBM Business
Integration
.NET
JCAPS
SAP
Pattern
Pattern
App
Service
DB2
IMS
CICS TS
Files
Rules
Process
Analytics
… and a complete Messaging solution
� Universal messaging backbone for transporting virtually any information
○ Shared backbone for delivering all kinds of
business data: messages, events, files, service
interactions, mobile, sensors
○ Proven, reliable delivery of business critical
data transactions
○ Preserve integrity of data with end-to-end
encryption
○ Time-independent processing through
asynchronous exchange (queuing)
○ Efficient messaging for mobile and sensors
○ Flexible distribution of information based on
topics (just publish and subscribe to data)
○ Connect at Internet scale
IBM Business
Integration
Integration Bus unifies the whole enterprise
� Provides universal connectivity to integrate across all Systems of Record
○ Integrate virtually any System of Record
including services, applications, data sources
○ Easily convert & transform business data
○ Accelerate integration & promote best
practices with pre-built patterns
○ Built-in packaged application connectors
○ Rapid integration with graphical tooling
○ Supports wide range of developer skills
including Java and .NET
○ Natural fit with MQ & WAS environments
○ Standards-based data modelling aligns with
Master Data Mgmt
IBM Business
Integration
○ Rapidly connect out to Systems of Engagement
○ Accelerate integration & promote best practices
with pre-built patterns
○ Secure access to enterprise systems and data by
providing a “force-field” around the business
○ Rapidly and easily synchronise SaaS application
data with on-premise
○ Rapidly integrate mobile apps with enterprise
systems and data
○ Track shifting market trends by engaging clients’social network and circle of contacts
○ Capture real-time data from millions of sensors
○ Enable secure B2B exchange with communities
of trading partners
○ Drive innovation from external developer
communities with enterprise API management
○ Gain real-time insights from Big data that cannot
be readily stored and accessed
Integration Gateway extends beyond the enterprise
� Provides secure connectivity reaching out to Systems of Engagement
IBM Integration
Internet of Things instruments our entire world,
Mobile is Changing Businesses
Mobile Connectivity – Mobile and M2MThe Business Impact of Connected Devices could be Worth US$4.5 Trillion in 2020 Link
Although millions of new devices and machines are connected to mobile networks every month, we are still just scratching the surface of what is possible.
“Today the connected devices market is dominated by mobile phones, but this will change in the future as a new wave of smartphones, tablets, consumer electronics and M2M devices connect everything from cars to health services and even entire cities,” said Michael O’Hara, Chief Marketing Officer, GSMA.
An extraordinary 240 million tonnes of food spoils during transit and storage every year in developing countries. The use of mobile connections to track trucks and monitor the temperature of storage facilities would save enough food to feed more than 40 million people annually – equivalent to the entire population of Kenya
Mobile technology can also make travelling safer; in developed countries, one in nine of the lives lost in road accidents could be saved by in-car connectivity that calls the emergency services automatically in the event of a collision, providing accurate location information and other relevant details. In cities, intelligent transport systems, which monitor traffic flows and direct drivers accordingly, can ease congestion, reduce commuting times, lower stress levels and keep the economy moving
100Traffic Management75Electric Vehicle Charging
225New Business Models for Car Usage
245Pay-As-You-Drive Car Insurance
Application Value ($USb)Connected Car 600
Clinical Remote Monitoring 350
Assisted Living 270Home and Building Security 250
Smart Meters 105Building Automation 40
Top Ten Connected Applications in 2020 – GSMA ** (link)
•Over 50% of [Car] consumers would be swayed by the presence of an internet-capable device *•Over 50% of global vehicles sales in 2015 to be connected (either by embedded tethered or smart phone integration)•Every car to be connected in multiple manners by 2025
Mobile Connectivity – Mobile and M2M
Advanced Mobility
The next generation connected vehicle journey
� Upcoming models will launch millions of connected vehicles
� Vehicles will be fully packed with sensors
� Sensors will create GBytes of data per vehicle per hour (big data)
� Millions of vehicles will be connected in parallel ...
� ... sending and receiving millions of messages
The next generation of connected vehicles will create massive data which will to be processed through High Performing Backends
Mobile Messaging - Connectivity
Big Data
Real Time Analytics
Cloud
Advanced Mobility
The Connected Vehicle - A megatrend in the Automotive
Industry which drives intelligent solutions for customers
Multimedia devices
After-Sales / Diagnostics
Infrastructure
Other cars
Infotainment
25
© 2013 IBM Corporation26
Internet of Things Industry Examples
Crowd mgmt
Timetable mgmt
Asset mgmt
Mobility Services
Smart Cities Traffic mgmt
Airport Management
Paid Alerts to travellers
Congestion charging
Transport E&URetailAutomotiveHealthcareBanking
Remote ATM Management
Dynamic Authorization
Banking the un-banked
Biometrics
Smarter Subsidies
Optimized Cash management
Cash replacement
solutions
Mobile Banking
Remote Hospital environment
Mgmt
Life style monitoring
ER Bed Resource Mgmt
Paid home care family services
Remote
Drive-train optimization
In-car Movies, Music, Games
Highly Automated
Driving
Component predictive
replacement
Fleet mgmt
Pay-per-drive car rental
Store energy mgmt
Store parking mgmt
Dynamic price labels
Smart Vending Machines
Delivery Lockers
Delivery and stock
replenishment optimization
Store layout optimization
Cash replacement
Sensor enabled Loyalty cards
Remotely control consumer devices
Control
Smart home services
Extend
Delay non-essential supply
during peak loads
Optimize
Pay-per-use energy
Monetize
© 2013 IBM Corporation27
Tracking where cars are, how cars move in space and in relation to other Cars
Slope aware power train
optimizationFlooding/Slippery risk aware
Driving alert
100
Dynamic/Variable Speed Limit
alert & speed control
Bus
Signal status aware speed
control going thru crossingHeight/load limit aware fleet
driving alert & detouring
Accident/congestion aware
detouring & navigation
Dynamic parking space
availability navigation
Passenger crowd aware bus
dynamic speed management
Environment pollution surveillance
traffic fencing control & fleet alert
!
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Co2
!
:-)
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!
Low Bridge
Automotive Examples – Connected Car
IBM MessageSight
• The growth of mobiles, sensors and intelligent devices demands achange to how we do business
• IBM MessageSight is a secure, easy to deploy appliance-based messaging server that is optimized to address the massive scale requirements of the machine to machine (m2m) and mobile use cases
• Designed to sit at the edge of the enterprise and can extend your existing messaging infrastructure or be used standalone
• Part of the MobileFirst family integrating with BigData and Analytics engines to provide an end to end solution
IBM MessageSight: Key Messages
� "IBM MessageSight sits on the edge of the enterprise, providing highly
scalable connectivity to the mobile internet and your existing
enterprise intranet. Message Sight extends MQ to Mobile and
Internet“
� MessageSight is poised to do for mobile and devices what MQ did for
enterprise applications
� "Easy to Setup and Configure" –
– For IT people, this is a "makes my job easier/makes me look better"
reinforcement.
– For business/money-focused constituents, its a "rapid time to
value" reinforcement (I need this done now/quickly).
� Operational costs => direct impact on the operational costs and reduce
future hidden costs uncertainty related to growth.
IBM Systems of Interaction Portfolio
�Complete
�Rapid
�Patterns-driven
�Standards-based
�Polyglot
�Flexible deployment