Ibm symp14 referent_christian klezl_cloud

© 2014 IBM Corporation

Cloud:Wachstumsmotor für Unternehmen

Christian Klezl

06. Mai 2014

Mobile

Cloud

Social

Internet of Things

Analytics


IBM believes that Cloud, combined with Analytics, Mobile and Social leads to what IBM calls “The Era of Smart.”

1980 2000

Mainframe

2020

PC

Internet

Web 2.0

1

2

3Web 3.0Eras of IT Deployment (Illustrative)

Mobile & Wireless “Things”Sensors, Phones, Tablets, etc.

Cloud

Social

Analytics Big Data

DataCollected and StoredMobile

The EraOf

“Smart”

Eras of IT Deployment (Illustrative)

Co

mp

utin

g P

latf

orm

Ge

ne

ratio

ns

IBM HorizonWatch: Technology Trends To Watch In 20144


CEOs identify technology as the most important external force impacting their organizations.

5IBM CEO Study, 2004-2013

Technology Factors

2004 201220102006 2008 2013

2 222 2 2

3 333 3 3

4 444 4 4

5 555 5 5

6 666 6 6

7 777 7 7

8 888 8 8

9 999 9 9

1 111 1 1

Market Factors

Macro-economic Factors

People Skills

Regulatory Concerns

Socio-economic Factors

Globalization

Environmental Issues

Geopolitical Factors


Cloud is redefining technology, business and entire industries We are at an inflection point.

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Mobile customer targeting

Card swipe in one store attracts coupons from nearby store—resulting in

109% incremental sales lift

Just-in-time maintenance

Fast Big Data analysis

Global aircraft engine manufacturer increases service revenue by

12%

Global stock exchange cuts response times of market surveillance algorithms by

99% 35%

in one year using real-time monitoring and proactive fault detection

while lowering IT resources by

using a big data analysis platform.


Enabling innovation through optimization.

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CRM HR

DB ERP

Drives Investment

Systems of Record

Optimize IT infrastructure,

data and processes

Drives NeedSystems

of Engageme

ntKnowledge

Sharing Engagement

Models Anywhere, Anytime

New methods of interacting with clients and systems are allowing organizations to create innovative new products and services that deliver greater value to clients.

SocialMobile

More interactions means more data, which drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures.

To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand.


Pacesetters use cloud to achieve more than cost savings and scalability.

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They use it to gain competitive advantage.

Cloud aggregates services and application intelligence for fine-tuning of the customer experience.

Cloud provides access to analytics that enable targeted marketing based on customer preferences.

Cloud virtually connects healthcare professionals around the globe to collaborate and share best practices.

136% more likely to use cloud to reinvent customer relationships

Strategic reinvention

170% more likely to use analytics extensively via cloud to derive insights

Better decisions

79% more likely to rely

on cloud to locate and leverage expertise anywhere in ecosystem

Deeper collaboration


Your cloud strategy is your business strategy.

Pacesetters use cloud to surface insights from data. They reimagine business models, make better decisions and serve customers in new ways to create winning business outcomes.

With so much at stake, you don't want just any cloud…

Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries.

2xthe revenue growth

Almost

2.5x higher gross profit growth than peers

Nearly

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The cloud you need…

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Aligns your business and technology goals for better outcomes

The right mix of public, private or hybrid to best support your current and future needs.

IBM Cloud powers

270,000more websites than Amazon

IBM lets you run your most demanding apps on

dedicated serverswithout the disruptions of a solely shared environment

IBM Cloud speeds service delivery from

Weeks to minutesImproving time to value for clients

Gives access to, and advantage from, market leading applications

Is not only cost effective, but open, reliable, and secure

Not just any infrastructure. One that lets you realize value faster, without unnecessary risks.

Improve time-to-market, economics, and competitive advantage.

24 of the top 25Fortune 500 companiestrust the IBM Cloud

1000sof Business & IT applications – as SaaS or on IaaS – growing daily


Cloud helps deliver a number of powerful business outcomes

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Strategically reinvent customer relationships

Share expertise among customers, employees and partners

Speed delivery of new products and services

Enable new business strategies

Transform responsiveness of IT infrastructure and development

Access new services that improve business processes


You need a partner that’s helped tens of thousands of clients to…

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Think it.Strategize how to use cloud to drive revenue growth and efficiencies.

Build it.Build and run your private or hybrid cloud.

Tap into it.Utilize cloud services delivered from IBM SmartCloud.


Think about a partner that can help you understand and address your business challenges.

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Pioneer in thought leadership with 120,000 consultants in over 170 countries

Leader in business and strategy consulting and an unmatched software portfolio

Nobel Prize-winner for innovation and research

Unrivaled expertise and capabilities

Proven transformation success

100+ years of breakthrough research

and innovation

IBM offers you

Map out your business challenges and objectives

Identify opportunities for innovation and growth

Develop a road map with specific action points

1.2.

3.


Are you thinking about the right questions?

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How can I improve customer relationships

and differentiate from competitors?


How can I extend and improve collaboration with my ecosystem?

How can I drive innovation in the value I bring to my customers?

How do I leverage Cloud to optimize my organization and business processes?

How do I transform my IT environment to support my business objectives?


Build a cloud that’s customized for you. Dynamic Hybrid is the future.

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Private Cloud & IT

Benefits:• Fully customizable• Robust management• Secure by design

Best of both worlds. Better outcomes.

Maximize return on existing IT investments

Match workloads to best-fit infrastructure

Hit the right balance of risk to speed

Meet seasonal capacity without CapEx

Add new capabilities quickly

Benefits:• Low entry cost• Pay-per-use• Highly elastic

Dynamic Hybrid

Public Cloud

Hybrid Cloud+


Tap into innovation with unmatched performance, flexibility and breadth, complete control.

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Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer.

Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform.

Managed cloud servicesIBM SmartCloud Enterprise+

A unified platform with common management and programming interfaces.

Choice& control

Security Availability

13Data

Centers

17Network

Locations

Data Center Ops


Create apps fast and enhance business innovation.

17 Source: Bain Cloud Platforms Survey, May 2013

Leaders in Application Development value the strategic impact PaaS can haveon their DevOps capabilities.

45% of organizations have shifted to IT project manager and systems architects as primary decision makers

60%of development projects use cloud services once a developer adopts cloud

Mobile, Big Data, M2M

are the primary use cases for developers using cloud platforms

App Development

© 2014 IBM Corporation18

Line of Business

Accelerate your innovation

Accelerate your innovation with over 100 best-in-class software-as-a-service (SaaS) applications and business process-as-a-service (BPaaS) capabilities, all delivered with the enterprise-grade security, availability and elasticity you expect from IBM.

Accelerate business process innovation

Deliver business analytics at point of impact

Connect people with collaborative business networks

Tap into it. More than 100 SaaS applications.


BPaaS solutions let you accelerate business process innovation with security, availability, and elasticity.

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Reinvent business operations with Business Process Management tools

Leverage industry vertical solutions

Improve speed by sourcing business process expertise

• IBM Blueworks Live

• IBM Business Process Manager

Ready-to-use market-leading solutions let you collaborate, capture process knowledge, and improve your business in under 48 hours.

• IBM SmartCloud Service Delivery for electronics

• IBM Panorama

Industry expertise and experience to help you set policies, load data, and customize your ready-to-use applications.

• IBM GPS – order tocash with AR Collect

• IBM Payment Systems

• IBM GPS – recruitment process outsourcingwith Kenexa

On-premise expertise, insights, analytics, and best-practices to improve business processes and drive value.

Line of Business


IBM has a full breadth of cloud offerings to help clients achieve powerful business outcomes with cloud solutions.

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Infrastructureas a Service

Utilize cloud services delivered from the IBM Cloud.

Business Processas a Service

Softwareas a Service

Platformas a Service

Build and run your private or hybrid cloud.

Hybrid Cloud Technologies

Expert Integrated Systems

Cloud Platform Technologies

Cloud Infrastructure Technologies

Strategize how to use cloud to drive savings and revenue growth.

Cloud Security Services

Cloud Strategy and Design

Cloud Implementation

Cloud Migration Services


We are investing to expand our global footprint opening 15 new data centers worldwide in 2014 with more to come in 2015.

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40 data centers in 15 countries and 5 continents • 2014 New Data Centers: China, Washington, D.C.,

London, Hong Kong, Japan, India, Canada, Mexico City, Dallas

• 2015 New Data Centers: Middle East and Africa in 2015.

IBM Press Release January 17th 2014

http://www-03.ibm.com/press/us/enhttp:/www-03.ibm.com/press/us/en/pressrelease/42956.wss/pressrelease/42956.wss




Recent cloud acquisitions are helping to rapidly grow our capabilities.

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Public. Private. Dynamic Hybrid.

BusinessProcessas a Service

Softwareas a Service



Think it. Build it. Tap into it.


Think it. Build it. Tap into it.Like these Pacesetters, IBM experts can help you define the optimal way to integrate cloud into your business.

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1/10th costof traditional services while reducing processing times from days to instantaneously.

Creating a super-fast, scalable financial transaction service for midsize and enterprise clients, they only paid…

20% fastercycle time for new product introductions and improved information exchange.

Implementing a secure social extranet to test pricing and launch concepts delivered…

$1.5M savedper year in school and kindergarten operations and labor costs.

Implementing a clear strategy execution roadmap resulted in…


Confidently realize the benefits of cloud: Speed. Empowerment. Economics.

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Build it.Build and run your private or hybrid cloud.

Tap into it.Utilize cloud services delivered from IBM SmartCloud.

Exciting and disruptive: The Era of “Smart”

Cloud Strategy = Business Strategy

Dynamic Cloud requires a comprehensive portfolio

Expect security, scalability, openness and enterprise-grade

Kick-start your growth engine – now!


IBM has a full breadth of cloud offerings to help you achieve those powerful business outcomes, no matter where your entry point is.

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Development

& DevOps

Big Data & AnalyticsSecurityMobile

Business Processas a Service

Automating Business Innovation

Marketplace of High Value Consumable Business Applications

Rapid App Development through Composable and Integrated PlatformBuilt using open standards

Enterprise Class, Optimized InfrastructureBuilt using open standards

Integration

Traditional Workloads

Integration/ API Mgmt

Compute Storage Networking

Business Processes

Procurement

Payment Processing Help Desk Accountin

gRecruiting

Commerce

SupplyChain Analytics

Talent Manageme

nt

Collaboration

IT Manageme

ntMarketingSoftware

as a Service



Think it. Build it. Tap into it.

Public. Private. Dynamic Hybrid.

Ibm symp14 referent_christian klezl_cloud

Business

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