IBM PPT
Transcript of IBM PPT
E-learning Solutions Unit
© 2003 IBM Corporation1
Training Employees of IBM – Through E-Learning
Submitted By: Group 6
E-learning Solutions Unit
© 2003 IBM Corporation2
E-Learning
“The use of technologies to create, distribute and deliver valuable data, information, learning and knowledge to improve on-the-job and organizational performance and individual development” (Dublin,2004)
E-learning means the use of new multimedia technologies and the internet to improve the quality of learning” (European Communities, 2004)
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© 2003 IBM Corporation3
Structure of Learning organization
Classical Organization Learning Organization
Institutions Routinized; static; maintain the current organizational structure
Always in question; fluid; constantly changing; innovative
Institutional Practices
Following directions; Localized and fragmented thinking; workers responsible for own tasks; managers responsible for own section; Get the job done
Explicit and shared mental modeling; systems thinking; shared vision; team learning; dialogue generatively; personal mastery; ask: ‘how should we get the job done?’
Culture All above institutional practices taken as givens
Principles of the learning organization routinized to become unconscious action
Growth and Change
Static; lack of change Constant and continuous change
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Goals Of Learning
Leverage our intellectual capital in order to grow our knowledge base
Speed the transfer of knowledge so we can solve business problems faster
Ensure that learning solutions reach the target audience and meet their needs in order
to get the desired results Link learning with business results
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Implications for learning
Need for learning to be viewed in contextWhere is the organisation going?
What is my role? Performance measures required
Has learning made a difference?
How do we know? Link to other structures
Performance Appraisal
Change Management
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IBM`s Vision
« We inspire, develop and enable managers to lead people to achieve their best pursuit of IBM Goals »
Drew MORTON,Director of IBM Management Development
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Challenges- IBM’s Workforce
–Train managers scattered around the world
–We develop over 30.000 leaders worldwide in 165 countries
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Nearly 320,000 IBMers contributing to the success of IBM
Americas 163,000
Europe, Middle East, Africa
96,000
Asia Pacific
60,000
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IBM Leadership Competencies
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Education Budget (2000)
Company Yearly Budget(M$) No. of Pf employees
IBM 104 325.000
HP 250 88.500
INTEL 300 85.500
ACCENTURE 504 70.000
CISCO 105 43.000
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Some relevant e-learning facts
We are at a crucial stage, past the hype stage - both positive and negative hype
We have lost a number of unrealistic expectations, but we have also
lost a number of fears and doubts
There is a general acceptance of online learning today that is different from the acceptance of distance learning in the past
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Some relevant e-learning facts
e-learning policy is not about promoting e-learning. It is to address the learning needs of individuals, groups, disciplines and subjects, and to find the best possible way to do that
e-learning is part of a long-term evolution of learning and learning technologies
e-learning will be part of every learning experience ...and learning will be the better for it
The future of e-Learning: realities, myths, challenges and opportunities Canada, Education Forum 2004
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Balancing People and Technology
People• Pedagogy• Community• Professional Development
Technology• Applications and Tools• Content• Infrastructure as a Utility
Critical Success Factors in this change agenda are:
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IBM Training of 6,600 New First-Line Managers (Basic Blue)
Phase I: 26 Weeks of Self-paced Online LearningCohorts of 24 managers
Lotus LearningSpace Forum
2 hours/week; 5 units/week
18 mandatory and elective management topics
Need minimum score on mandatory topics
14 real-life interactive simulations
LearningSpace tutor guides behavior
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IBM Training of 6,600 New First-Line Managers (Basic Blue)
Phase II: In-class 5 day learning labExperiential higher order learning
Bring real-life activities from job
Focus on self-knowledge and to understand their roles as leaders and members of IBM
Harvard Business cases, leadership competency surveys, managerial style questionnaires, brain dominance inventories
Coached by a learner-colleague (teaming impt!)
Less than 1 hour of the 5 days is lecture
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IBM Training of 6,600 New First-Line Managers (Basic Blue)
Phase III: 25 Weeks of Online LearningSimilar to Phase I but more complex and focuses on application
Creates individual development plan and organizational action plan
Managers reviews and signs off on these plans
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Personalized Learning: The Learning Suites
LEADing@IBMLEADing@IBM
Master the Basics
Hear from Executive Leaders
Try a Simulation
Study in Depth
Assess Yourself
Learn at Work
Examine Best Practices
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Learning @ IBM
Collaborative learning - e-labs- Community forums- Team rooms- Virtual conferences
Experience-based learning- Classroom / learning labs- Role playing- Mentoring
Interactive e-learning- Computer-based training- Simulations
Support and reference- Online tutorial- Webcasts- Case studies
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Success Story : IBM
33,000 IBM managers have taken online courseware.
5 times as much content at one-third the cost.
IBM reported $200 million in savings in one year.
Voided $80 million dollars in travel and housing expenses during 1999 by deploying online learning.
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Shift from Instructor-Led Training to eLearning
(IDC, 2001)
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IBM – Then and Now
Then
Delivery Self Study via books / self-study
texts (10-20%) Classroom (80-90%) Minimal use of CBT
Organisation Education activities delegated to
major countries
Now
Delivery New 4-Tier Learning 43% now delivered by e-learning
Organisation Global Education Organisation Organisation in each country, with
centralized administration
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IBM recognized with 2003 American Society of Training and Development BEST award
IBM ranked #1 in Training Magazine’s 2004 Training Top 100
IBM won 2003 CUX awards for Leadership Development and Measurement
IBM’s Basic Blue won 2000 OSTD OTTER Award for Best Internal Training Program
IBM has been honored by ASTD with several Excellence in Practice Awards and Citations:• 2004 Award - Role of the Manager@IBM• 2004 Citation - Industry Value Program Learning Initiative• 2003 Citation - Shades of Blue• 2001 Award - Managing@IBM
IBM’s Basic Blue won 2003 Sodexho Pass Award for HR
Excellence
IBM’s Basic Blue won a 2000 ISPI “Best Practices”
Award
IBM is recognized for innovative learning and management development programs
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Comparison eLearning and traditional classroom
Traditional Classroom E-Learning
Classroom Physical, time and location dependent
Unlimited, anywhere, anytime
Content TextbookVideoProjector slides
Simple text, audio, animation, video, printed and online resources, collaboration
Personalization One learning path Pace and path determined by learner
(PrimeLearning, 2001)
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Blended Learning Advantages for IBM
1. Greater consistency of language, knowledge, and corporate culture across the globe
2. Blended approach to training now replicated in other units
3. Market it’s e-learning design
4. Cross functional understanding & teamwork
5. No risk trials and simplicity helps
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Blended Learning Advantages
1. Course access at one’s convenience and flexible completion
1. Reduction in physical class time
1. Promotes independent learning
1. Multiple ways to accomplish course objectives
2. Increased opportunities for human interaction, communication, & contact among students
1. Less time commuting and parking
1. Introverts participate more
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Benefits and Implications
§ Shy ,open up online
§ Minimal off task
§ Students can generate lots of info
§ Minimal disruptions
§ Extensive E-Advice
§ Excited to Publish
Use async conferencing
Create social tasks
Use Async for debates; Sync for help, office hours
Foster debates/critique
Find Experts or Prac.
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Blended Learning Disadvantages
1. Procrastination, procrastination, procrastination
1. Students have trouble managing time
1. Problems with technology at the beginning (try too much)
2. Can be overwhelming or too novel
3. Poor integration or planning
4. Resistance to change
5. Good ideas but lack of time, money, & support
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Questions ??????????