IBM Mobile Overviewpublic.dhe.ibm.com/software/dw/mo/mobile-techtalks/2013-01-29-int… · •...
Transcript of IBM Mobile Overviewpublic.dhe.ibm.com/software/dw/mo/mobile-techtalks/2013-01-29-int… · •...
© 2013 IBM Corporation
IBM Mobile Overview
© 2013 IBM Corporation2
Mobile is changing how people spend their time and interact
Customers who shop on tablets tend to spend 20% more than those who shop on computers
By the end of this year, mobile transactions will have increased 50% over last year05 %
Of mobile users keep their device within arm’s reach 100% of the time%09
© 2013 IBM Corporation3
And mobile is changing conventions for industries
To: Personalized mobile offers based on real-time geo-location and context
To: Depositing mobile photos of checks
To: Trucks that seek help before they are broken
From: General print promotions
From: Depositing physical checks
From: Repairing breakdowns
© 2013 IBM Corporation4
Transform your business to a mobile business
Host/Mainframe
Client/Server
Web/Desktop
Mobile/Wireless/Cloud
“The mobile revolution will extend your business model faster than the web did…Mobile engagement empowers people to take the next most likely action in their immediate context and in their moments of need.1”
-Thomas Husson, Forrester Research
© 2013 IBM Corporation5
MANAGE & SECURE EXTEND & TRANSFORMBUILD & CONNECT
• Building & Deploying Apps
• Mobile Lifecycle Management and Testing
• Data Access & Integration
• Device Management
• Network & Data Security and Management
• App Management
• Business Applications
• User Engagement
• Mobile Analytics and Insight
IBM Mobile Capabilities Address the Spectrum of Needs for Successful Transformation
Manage mobile devices and appsSecure my mobile business
Extend capabilities to mobileTransform my business
Build mobile apps
Connect & run mobile systems
© 2013 IBM Corporation6
Mobile pain pointsMore choices, more complexity
Devices • Which smartphone? Which tablet? Which form factor? Which generations?
• iOS, Android, Blackberry, Windows Phone? All of the above? Which versions?
Skills • Web or native apps? Java or Objective C? Or other?
Maintenance • Separate software stacks for each major OS
• Separate applications for each major OS
• Version control and enforcement -- how do I make sure users are using the most recent version?
Security • Encryption? Authentication?
• Response to stolen/lost devices?
Management • How do I provide support and service?
EnterpriseIntegration
• How do I build personalized mobile apps -- without re-architecting my back-end systems?
© 2013 IBM Corporation7
Comparing mobile development approaches so far…
Evaluation Criteria
No Platform - Native Development
“Do it Yourself” HTML5 with Open Source
Frameworks
Pre-packaged Mobile Apps
Initial Development Cost
Poor Excellent Excellent
Time to Market Poor Excellent Excellent
App Quality / Features Excellent Poor Poor
Ongoing Maintenance Cost Poor Poor Excellent
Integrations with Back Office Services
Excellent Poor Poor
Ability to Customize Excellent Poor Poor
Runtime Caching, Notification Services
Poor Medium Medium
Security and Identity Services
Poor Poor Medium
App Governance and Management
Poor Poor Medium
Usage Analytics Poor Poor Medium
© 2013 IBM Corporation8
When do you need a Mobile Application Platform?
• Get up and running in minutes– extending the development and Web skills you already have • Maximize code reuse by sharing code across multiple devices and OS variants • Leverage existing mobile applications without rebuilding– including those built in Web, native and HTML5 • Code without limits with the flexibility to mix HTML5 with native code when needed• Maximize productivity by leveraging any standards-based open source and third-party library
• Deepen and personalize customer engagement with access to back-end systems and server-based data mashups • Manage the complete mobile application lifecycle (build, connect, run) • Govern and manage mobile apps from initial provisioning to ongoing upgrades, authentication, single-sign-on,
enforced app upgrades, and a mobile app feedback loop• Communicate effectively with centralized push notification service management
• Protect data with on-device encryption of user data, SSL encryption, and secure offline access• Control access through single sign-on and multi-factor authentication• Secure applications with protection against reverse-engineering vulnerabilities, remote disable of applications, and
enforcement of client upgrades• Enforce compliance with regulatory mandates through secure shells that can be deployed throughout your motile
portfolio.
Development: Can I scale app delivery – using existing skills and assets?
Security: Can I reduce security risk across my mobile enterprise?
Operations: Can I easily connect to data, applications and cloud services?
© 2013 IBM Corporation9
Rapid multi-platform development using a single shared codebase
The complexity of many•Multiple sets of tools & frameworks •Four codebases to develop and maintain
The simplicity of one• One development environment• One codebase to develop and maintain
Without Worklight With WorklightBlackberry Windows
PhoneAndroidAppleBlackberry Windows
PhoneAndroidApple
© 2013 IBM Corporation10
Extend the value of existing investments in applications, data, and services
The complexity of many•Multiple sets of back-end integrations to build and manage•YOU manage caching, authentication and single sign-on, service interruptions and push notifications
The simplicity of one•One adapter per resource•Worklight Server manages caching, authentication and single sign-on, service interruptions and push notifications
DB AnalyticsEngine
AnalyticsEngine
Without Worklight With Worklight
App DBApp
© 2013 IBM Corporation11
Build, connect, manage and secure your mobile enterpriseIBM Mobile Foundation
Quickly Build, Deliver, Manage and Secure Mobile Applications in Enterprise Traditional & Cloud Environments
IBM Mobile Foundation
IBM Endpoint Manager for
Mobile Devices
IBM WebSphere Cast Iron
Hypervisor Edition
IBM Worklight
Mobile App Development Platform
Mobile Security
Connectivity
Taking Your Enterprise Mobile
App and device management
© 2013 IBM Corporation12
Scale your ability to build, manage and secure mobile appsIBM Worklight: A Mobile Application Platform
Speed and scale time-to-value •Maximize code reuse across platforms •Leverage standards-based technologies •Deliver higher quality by mixing HTML with native code in the same app
Connect to back-end services•Get standardized access to data, applications and cloud services•Leverage runtime services for caching, push notifications, authentication and service interruption•Enterprise app store for app management•Data collection for analytics
Reduce security risk•Strong authentication framework•Encrypted offline availability•Sign apps to detect unauthorized modifications•Direct update and remote disablement
IBM Worklight leverages and extends your investments in data, applications, security and skills to mobile devices.
Client Challenge
Quickly build, manage and secure mobile apps
Key Capabilities
© 2013 IBM Corporation13
Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps
Rapid, simple & flexible connectivity for mobile appsWebSphere Cast Iron Cloud integration
Client Challenge
Key Capabilities
Simplified and cost effective mobile integration to back-end systems and cloud
• New Cast Iron Worklight connector to expedite mobile applications connectivity challenges. Can be extended with native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80%
• Bidirectional connectivity and business logic to increase data quality and streamline business processes
• Centralized monitoring• Simple and flexible, user-friendly, wizard-based,
“configuration, not coding” architecture provides best-practices and repeatable mobile integration
© 2013 IBM Corporation14
Centralized management of all enterprise devicesIBM EndPoint Manager for mobile devices
Client Challenge
Key Capabilities
Manage and secure all enterprise devices – desktops, laptops, servers, smartphones, and tablets
• Enable password policies• Enable device encryption• Force encrypted backup• Disable iCloud sync• Access to corporate email, apps, VPN,
WiFi contingent on policy compliance!• Selectively wipe corporate data if
employee leaves company• Fully wipe if lost or stolen
iCloud
iCloud Sync
iTunes Sync
End User
VPN / WiFi Corporate Network Access
• Personal Mail / Calendar• Personal Apps
Corporate Profile• Enterprise Mail / Calendar• Enterprise Access (VPN/WiFi)• Enterprise Apps (App store or
Custom)
Secured by BigFix policy
Encryption Enabled
© 2013 IBM Corporation15
Let’s compare again
Evaluation Criteria
No Platform - Native
Development
“Do it Yourself” HTML5 with Open
Source Frameworks
Pre-packaged Mobile Apps
Worklight Mobile Application
Platform
Initial Development Cost
Poor Excellent Excellent Excellent
Time to Market Poor Excellent Excellent Excellent
App Quality / Features Excellent Poor Poor Excellent
Ongoing Maintenance Cost
Poor Poor Excellent Excellent
Integrations with Back Office Services
Excellent Poor Poor Excellent
Ability to Customize Excellent Poor Poor Excellent
Runtime Caching, Notification Services
Poor Medium Medium Excellent
Security and Identity Services
Poor Poor Medium Excellent
App Governance and Management
Poor Poor Medium Excellent
Usage Analytics Poor Poor Medium Excellent
© 2013 IBM Corporation16
As an ISV, you care about
Cost-effective developmentLeveraging your existing skillsShort time to marketEasy mobilization of your existing offeringA rich user experience that drives adoptionCollaboration of Dev, QA and test teams Simple integration with existing toolsQuick update cycles and version controlAdhering to the strictest security requirementsManaging a growing portfolio of appsWhite-labeling and app customization
IBM Mobile Foundation delivers
Open architecture and standard tools = short learning curve, use of in-house skills and no technology lock-insComprehensive integration capabilities with back-end and cloud-based servicesSupport multiple development approaches (HTML, hybrid and native), access all device features, transactions and high data volumesCollaboration tools, central build engine, and internal distribution mechanismsIntegration capabilities with the growing eco-system of 3rd-party tools and frameworksCentral management capabilities including direct update, remote disable and reportingCustomizable native shell for policy enforcement and white-labeling of mobile apps
IBM Mobile Foundation – Value for ISVs/Partners
© 2013 IBM Corporation17
TBC Corporation creates a consistent mobile user experience IBM Worklight software reduces time to market for mobile applications
Challenges TBC Corporation wanted to ensure that its
customers had a consistent experience whether they visited the company’s websites from a PC or a mobile device.
Solution TBC implemented IBM® Worklight software,
which helps enable the company to write a single instance of code that it can deploy on multiple mobile device platforms, such as Android and Mac iOS.
Benefits Significantly shortens the time to market for
mobile applications Supports a consistent user experience across
channels and platforms Reduces the time and resources required for
mobile application development
“Our mobile application portfolio requires complete flexibility of the UI so we can address customer needs in our user experience with total control. The IBM Worklight platform allows us to manage that through standard web development technologies.”
— John Anthony Capriotti, vice president for e-commerce and web, TBC Corporation
© 2013 IBM Corporation18
Automatically detect mobile obstacles and issues− Understand the user across mobile web, native, hybrid and HTML5 apps
and the desktop web site− Automatically detect customer obstacles and issues without having to re-
launch your service− Isolate problems and quantify users impacted to prioritize key decisions
Capture rich, in-screen information− In-screen actions, including orientation, pinching, and scrolling − Device-level data, such as device type, browser version or operating
system
Obtain complete visual replay− Enhanced mobile browser replay provides the context needed to re-create
problems and optimize functionality
Thinking ahead: How can I see the mobile experience "through the eyes of individuals" to improve their engagement and optimize their return on experience?
© 2013 IBM Corporation19
Client Challenge
Key Capabilities
Deliver Security-Rich AppsAppscan
Applying patches and resolving application vulnerabilities after apps are Delivered and Deployed is a very costly and time consuming exercise
Leverage AppScan for vulnerability testing of mobile web apps and web elements (JavaScript, HTML5) of hybrid mobile apps
Vulnerabilities and coding errors can be addressed in software development and testing
Code vulnerable to known threat models can be identified in testing
Security designed in vs. bolted on
Application security testing and risk management
© 2013 IBM Corporation20
IBM Has Invested Substantially In Mobile To Create A Broad Solutions Portfolio To Help Clients Embrace Mobile
IBM Social& Analytics
IBM Mobile Foundation
IBM Offers a Comprehensive End-to-End Mobile Platform And Services
Manage mobile devices and appsSecure my mobile business
Extend capabilities to mobileTransform my business
Build mobile apps
Connect & run mobile systems
IBM Mobile Services
Mobile Application Innovation Services
Mobile Infrastructure Strategy and Planning Mobile Enterprise Services
for Managed Mobility
IBM Interactive Design
IBM Endpoint Manager for Mobile Devices IBM Connections, SameTime, ECM, Tealeaf
© 2013 IBM Corporation21
ZSL is a Global Systems Integrator, ISV & IBM Premier Partner headquartered at Edison, New Jersey, with 4500 employees spread across in offices in India, Middle-East, US, UK, Canada, France, Germany, Belgium, Malaysia and Singapore
SVP and Authorized Reseller, Solutions and Service provider for WebSphere Core, WebSphere Cast Iron, IBM Worklight, VDSB, IBM SmartCloud, Rational, DB2, IBM Softek Data Mobility Solutions (DMS), Cognos, ISS, Storage & Servers
Application Specific License for WebSphere sMash, WAS, WPS, DB2 Express, Rational Software ZSL created Centers of Excellence (CoE) for Cloud, Enterprise Mobility and Big Data Analytics Computing
with more than 100 subject matter experts specialized in SmartCloud Enterprise, Worklight and Cognos.
IBM Recognized ZSL's Innovations in the Cloud and Mobile Enterprise Enablement - Won Finalist Awards at Impact 2012
ZSL’s PowerCube DaaS, IBM OCCS-based Desktop Virtualization Solution Won Finalist CTO award at IBM Lotusphere 2009ZSL develops Web 2.0 assets 3 times faster with
IBM WebSphere sMash
ZSL Implements IBM WebSphere Cast Iron to Cut 24-hour reporting delay to near real time
ZSL Ranked in 2011 InformationWeek 500 List of Top Technology Innovators Across America
ZSL Brings Mobility and Cloud Enablement to the Enterprise with IBM WorkLight Technologies, IBM SCE and IBM WebSphere CI
About ZSL
© 2013 IBM Corporation22
Business Partner Programs for Mobile
Mobile App Showcase IBM web site dedicated to showcasing Business Partners mobile apps developed on the
Worklight platform, both cross-industry and cross-function Register your mobile apps and gain greater visibility to a wide cross section of interested
clients IBM Business Partner Authorizations New Mobile Sales Mastery & Technical Sales Mastery tests available to certify as a
Worklight V5.0 Authorized Reseller and participate in IBM partner incentive programs Invest and grow your Sales and Delivery Teams Mobile skills through comprehensive
training and certification provided by IBM Mobile Ready to Execute campaign program A new model of campaign delivery designed and developed as a complete package for
Mobile capabilities Use this customizable marketing collateral to generate pipeline with current clients and
potential prospects Available now! Leverage IBM co-marketing dollars to fund Mobile campaign execution
© 2013 IBM Corporation23
Mobile App Showcase Overview
Your solutions become an integral part of IBM marketing programs, generating exposure with clients, other IBM Business Partners and the IBM sales network
Leverage the pull of IBM in the mobile market Market your solutions and capabilities to a worldwide audience Qualify for the monthly rotating “Solution Spotlight” – your mobile app on the
landing page. Criteria:1. Built on Worklight or Mobile Foundation2. IBM Business Partner agreement in place3. Member of PartnerWorld4. Selected in the order the solutions arrive for first 6 months
Easy to use registration via the existing Global Solutions Directory on PartnerWorld
A common experience to feature and access IBM Business Partner mobile applications and solutions built on IBM Worklight and/or IBM Mobile Foundation offerings
© 2013 IBM Corporation24
Global Solutions Directory – Mobile App Registration
GSD entry tips to maximize exposure in the mobile showcase:−Ensure your solution is marked for Worklight or Mobile
Foundation−Create a thorough entry, completing all fields on the
submission form−Keep your contact information current− Include your company logo in your entries−Refresh your solutions
What is the Global Solutions Directory (GSD)?In the context of the Global Solutions Directory, IBM uses the term solution to refer to all types of products and services provided by our Business Partners. This generalized term represents the value add of Business Partners teaming with IBM to bring solutions to our customer's business problems
Key Links: Create an entry in the Global Solutions Directory Video demonstrations: Learn how to use the Global Solutions
Directory
© 2013 IBM Corporation25
Next Steps for Partners
Get specific, prescriptive guidance and resources IBM PartnerWorld Roadmap for Mobile Enterprise:http://ibm.biz/BdxrgB
Download the free Worklight Developer EditionIBM Worklight Developer Edition download:http://www.ibm.com/developerworks/mobile/worklight.html
Evaluate software and build skills thru training and code examples IBM developerWorks Mobile Site:http://www.ibm.com/developerworks/mobile/
Expand your knowledge and interact with IBM SMEs IBM tech talk series for Mobile Enterprise:http://www.ibm.com/developerworks/mobile/mobile-techtalks/
© 2013 IBM Corporation26
Mobile Marketing Activities
• Mobile World Congress, February 25-28 in Barcelona, Spain. − IBM will be announcing exciting new mobile capabilities for the enterprise− On Monday, February 25th there will be a 1/2 day Conference "Business. In Motion: Speeding Innovation and
Extending Reach Securely with IBM Mobile." For more information click here− If you can't join us in Barcelona, please register and plan to attend to our "Live from Mobile World Congress" broadcast
on Thursday February 28, 2013.
• IBM PartnerWorld Leadership Conference, February 25-28 in Las Vegas, NV− Robert LeBlanc, Senior Vice President, Middleware Software, will be speaking at the General Session Keynote on the
topic: Middleware & Cloud Strategy: IBM Middleware and cloud strategy and strategic capabilities (cloud, mobile, big data, security).
− IBM will host an IBM Mini Solution EXPO Showcase for Mobile Enterprise. Click here for more information
• Pulse 2013 in Las Vegas, NV from March 3-6 − Marie Wieck will be presenting the Mobile Enterprise Stream kick-off on Monday March 4th from 10 - 11 AM around
Speeding Innovation and Extending the Reach with Mobile Enterprise. − Mobile will be the focus of many tracks, birds of the feather sessions, and meet the experts sessions. − Don't forget to visit the IBM Mobile Booth to view our key assets around the IBM Mobile Story and demo some of our
exciting capabilities. Click here for more information
• South by Southwest Interactive Festival in Austin, TX from March 8-17 − IBM will be showcasing IBM Mobile & Social Business capabilities as well as introduce resources to the start-up
community . Click here for more information
© 2013 IBM Corporation27
Thank You