IBM Marketing Solutions Client Testimonials
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Transcript of IBM Marketing Solutions Client Testimonials
Marketing
© 2015 IBM1
Digital Marketing
Lead Management
CustomerExperienceAnalytics
JourneyDesign
Omni-ChannelMarketing
Real-TimePersonalization
IBM Marketing Cloud IBM Marketing Software
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4 © 2015 IBM
AdvantechConsolidates, analyzes and segments their massive customer data to develop targeted marketing campaigns -- all powered by IBM Marketing solutions.
100%Growth in previous inactive customer relationships 100%
Average online order size increase
Learn more: http://bit.ly/advantechstudy
5 © 2015 IBM
BanorteMakes it personal across all channels to drive loyalty – with IBM Global Services and all powered by IBM Marketing and IBM Customer Analytics Solutions.
40% 20%Improvement in operating efficiencies
Return on equity 200
M
USD expected bottom line benefit in the first 24 months
Learn more: http://bit.ly/banortestudy
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33%300%
30%
© 2015 IBM
BridgevineDrives an automated email and SMS campaign to proactively increase conversions -- all powered by IBM Marketing solutions.
Call-back rate
Increase in conversions
Of new email prospects opting in for SMS
Learn more: http://bit.ly/bridgevinestudy
7 © 2015 IBM
CelcomImproves loyalty and revenue per customer through personalized campaigns and messages -- all powered by IBM Marketing solutions.
80% 70%Reductionin campaign launch times
Improvement in campaign performance 98%
Engagementrating among customer-facing employees
Learn more: http://bit.ly/celcomstudy
8 © 2015 IBM
ING Bank
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3xWeek reduction in campaign cycle times
Increase in customer responses 35%Reduction in overall
marketing costs
Transforms their marketing effectiveness through a focus on personalization -- all powered by IBM Marketing solutions.
Learn more: http://bit.ly/ingbankstudy
9 © 2015 IBM
LuxotticaCapitalizes on an omni-channel view of their customers, brand preferences and buying patterns to create highly targeted, relevant campaigns -- all powered by IBM Marketing solutions.
4%Uplift in incremental revenue
Estimated increase in campaigning50%Reduction in
operating costs 500%
10 © 2015 IBM
Matrimony.comLeverages predictive analytics to help guide matchmaking with intelligent marketing – all powered by IBM Marketing solutions.
90%Faster deployment of targeted marketing campaigns 2m
Members with improved outcomes of matchmaking results thanks to more powerful analytics
Learn more: http://bit.ly/matrimonystudy
11 © 2015 IBM
OCBC Bank
273% 45%Increase in campaigns deployed
Increased conversion rates 138
%
Growth in hidden revenues
Increases cross-sell rates resulting in engaged customers across all channels by understanding their customer’s behavior -- all powered by IBM Marketing solutions.
Learn more: http://bit.ly/ocbcbankstudy
12 © 2015 IBM
OrvisIncreases marketing performance for email and direct mail -- all powered by IBM Marketing solutions.
88% 2yrsReduction in digital andnon-digital campaignand reporting costs
Record profitsafter solutionimplementation 40%
Reduction in emailcosts versus prioroutsourced solution
Learn more: http://bit.ly/orvisstudy
13 © 2015 IBM
Ooredo KuwaitHas a 360-degree view of each customer’s needs, preferences and usage patterns to help shape highly targeted campaigns -- all powered by IBM Marketing solutions. .
6% 30X
Increase in PrepaidCustomers
Boost in Campaigns Launched Per Week
Learn more: http://bit.ly/ooredostudy
14 © 2015 IBM
Paper StyleUtilizes audience targeting plus triggered mailing campaigns -- all powered by IBM Marketing solutions.
Increase in open rate over average email sent
Increase in click rate244%
161%
Increase in revenue per mailing
330%
Learn more: http://bit.ly/paperstylestudy
15 © 2015 IBM
SephoraSends digital reminders of in-store services such as free make-overs to VIP members to bring them in to their stores -- all powered by IBM Marketing and Mobile Customer Engagement solutions.
And location based offers with a mobile enhanced in store experiencePersonalize
d
16 © 2015 IBM
StonyfieldPersonalizes email messages based on individual preferences and behaviors -- all powered by IBM Marketing solutions.
20,000
Increase in email open rate in the first 30 days
people receiving daily emails and participating on social media
42%
Learn more: http://bit.ly/stonyfieldstudy
17 © 2015 IBM
Telefonica | VivoReaches beyond demographics to target individual segments with the right offers -- all powered by IBM Marketing solutions.
30%Increase in revenue generated from direct marketing efforts
Increase in opt-in rate for customers who receive marketing messages5X
Increase in sales on days that campaigns are launched 70%
Learn more: http://bit.ly/telefonicastudy
Vodafone QatarBuilds closer relationships with their customers based on highly personalized marketing -- all powered by IBM Marketing solutions.
3x Increased conversions from campaigns 360°Degree view
of customers 3x More effective at driving up- and cross-sell conversion
© 2015 IBM18
Learn more: http://bit.ly/vodafonestudy
19 © 2015 IBM
A Leading Beverage MakerAnalyzes consumer behavioral data and creates persona-level campaign messages to drive brand loyalty -- all powered by IBM Marketing solutions.
2XIncrease in loyalty program membership
View of consumer trends, preferences and patterns360°
20 © 2015 IBM
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A French InsurerUses analytics to gain insights to predict which customers are most likely to buy which products and customize their marketing messages to them individually -- all powered by IBM Marketing solutions.
50% 60%Email open rate
Reduction in email costs 2x Increase in
growth revenue
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21 © 2015 IBM
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