IBM Connect 2014 Riva Case Study

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    © 2014 IBM Corporation

    SPOT110: IBM Notes andSalesforce Integration

    Customer Case Study Art Altman, Director, New or! "i#e In$estments

     Aldo %anoni, C&', (i$a C(M Inte)ration

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    Agenda

    Customer relations*ip mana)ement+ -. /illion industry /y 201 artner3

    *e critical role o# inte)ration in C(M success Customer case study+ New or! "i#e In$estments

    Bene#its o# ser$er5side C(M and email inte)ration

    C(M and email systems supported /y (i$a

    (i$a /y t*e num/ers

    6*at (i$a syncs /etween C(M and IBM Notes

    (i$a screens*ots #or IBM Notes 7

    2

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    One of fastest-growing segments of business so

    Customer relations*ip mana)ement so#tware is one o# t*e #astest5)rowin) se/usiness so#tware8 artner e9pects t*e C(M industry to reac* -.8: /illion /

    C(M systems *elp you !eep trac! o# customers and mana)e interactions witt*ey mo$e t*rou)* complicated sales cycles8

    &ase o# use and inte)ration wit* /usiness processes *elp dri$e C(M adoptiosatis#action8

    Many companies still try to trac! customers in s*ared spreads*eets or ot*er

    *is approac* /ecomes unwieldy as you try to scale8

    *ere are only 20 million users o# commercial C(M today compared to at leamillion people wit* customer5#acin) roles in sales, support, and mar!etin)81

    -

    Source: ;Su)arC(M C&' Au)ustin on *is 2014 'utloo! and "imitations o# t*e Cloud8< Silicon =alley Business >ournal8

    *ttp+??www8/i@ournals8com?sanose?news?201-?12?2-?su)arcrms5larry5au)ustin5tal!s5mar!et8*tml

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    !M trends in "01#: $%at&s coming'

    4

    !M

    Bi) data and

    predicti$e analytics

    &nterprise

    social media

    integration

    ami#ication

    Integrated 

    mar!etin) automation

    Better integration o# cross5c*

    customer en)a)ement

    Custom mo

    are more clos

    wit* /usine

    Mo/ile s

    Di##erentiat

    customer e9per

    Platform integrations

    &(, #inancials, CM,

    email systems, data/ases,

    orce8com3

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    T%e critical role of integration in !M success

    ;ItEs a/out t*e *etero)eneous processFlin!in) apps to)et*er in a seamless t*at is a /usiness process and not simply an attempt to automate data retrie$

    ;o ac*ie$e t*is, inte)ration at t*e plat#orm le$el is reGuired8 *is is w*y comas 'racle, Sales#orce8com, Microso#t, and 6or!day are all announcin) inte)amon) t*eir plat#orms8 *e plane on w*ic* $endors compete is s*i#tin) #rom to processes8<

    ;*ey need to /e a/le to s*ow enterprise customers t*at t*eir plat#orms are e

    and can play wit* t*e ot*er /i) /oys, /ecause one company will not own t*e

    :

    Source: ;New ear, New Strate)ies< DestinationC(M8com

    *ttp+??www8destinationcrm8com?Articles?&ditorial?Ma)a@ine5eatures?New5ear5New5Strate)ies57-24H8asp922

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    .

    New (or) *ife In+estments

    Customer Case Study

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    ustomer case stud,: New (or) *ife In+estments

    New or! "i#e In$estments is an indirect, w*olly5owned su/sidiary o#New or! "i#e Insurance Company8

    New or! "i#e In$estments *as 40 /illionJ in assets under mana)ementand it ser$es a $ariety o# sectorsFretail, institutional, /undled de#ined contri/and de#ined /ene#it, and )uaranteed products8

    New or! "i#e In$estments is t*e 27t*5lar)est asset mana)ement #irm in t*e K

    eadGuartered in New or!, N wit* maor locations in New or! , N,

    arsippany, N>, 6estwood, MA, and C*ica)o, I"8

    '$er 2,000 employees8

    As of No+ember. "01/

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    Introduction to our Sales istribution Model

    Intermediaries

    'ur products are sold t*rou)* re)istered intermediaries includin)+

    "ar)e wire5*ouse /ro!ers national and #ull ser$ice3

    inancial Ad$isors re)ional3

    (e)istered In$estment Ad$isors Independent3

    New or! "i#e A)ents

    H

    Customers

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    Introduction to our Sales istribution Model

    Sales Distri/ution includes colla/oration amon)+

    Internal Sales Des!+ Internal 6*olesalers3

    6*olesalers &9ternal sales #orce3

    Ley Account Mana)ers

    7

    Intermediaries Customers

    NYLIM External Wholesalers

    Key AccountsRep Service

    IntermediariesCustomers

    NYLIM Internal Wholesalers

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    2ternal $%olesalers  ;'ut in t*e #ield< meetin) wit* (eps in t*eir territories

    to educate t*em on our #unds

    Sales istribution Model 3 2ternal $%olesalers

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    Internal Sales es) 5 =iewed as t*e ;Command and Control Center<

    Sales istribution Model 3 Internal Sales es)

    Intermediaries Customers

    NYLIM External Wholesalers

    Key AccountsRep Service

    IntermediariesCustomers

    NYLIM Internal Wholesalers

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    ustomer case stud,: New (or) *ife In+estments

    ro$ide a consolidated calendar #orour internal sales des!, e9ternalreps and sales mana)ers8

    12

    N: SO*4TION:

    (i$a syncs IBM Notes, IBM Notes ra

    Sales#orce calendars /i5directionally8

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    1-

    !i+a: alendar integration

    Meetin) wit* client

    *one call wit* client

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    14

    !i+a: alendar integration

    Meetin) wit* mana)er 

    eam sales meetin)

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    ustomer case stud,: New (or) *ife In+estments

    Sync speci#ic in/ound andout/ound emails #rom IBM Notesto C(M as completed tas!s8

    1:

    N:

    6it* (i$a, you can select w*ic* ema

    to sync #rom IBM Notes to Sales#orce

    SO*4TION:

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    1.

    !i+a: mail integration 5recei+ed and sent items6

    "o) emails to C(M

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    1

    !i+a: mail integration

    =iew completed email tas!s

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    ustomer case stud,: New (or) *ife In+estments

    Sync contact email addresses #orsendin) out/ound emails #rom IBMNotes8 ilter contacts /y territory8

    1H

    N: SO*4TION:

    (i$a syncs contact email addresses #

    t*e IBM Notes contacts list8

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    !i+a: ontact and lead integration

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    20

    !i+a: ontact and lead integration

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    ustomer case stud,: New (or) *ife In+estments

    Sync calendars, contacts and emailas close to real5time as possi/le8

    21

    N:

    (i$a is con#i)ured to sync automatica

    e$ery : minutes8

    SO*4TION:

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    !i+a: Administration console

    Set (i$a sync inter$al

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    2-

    !i+a: Administration console

    S*ow e$ent monitor 

    Set pea! time set

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    24

    !i+a +ent Monitor 

    =iew sync pr

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    !i+a 3 7ault Tolerant Im8lementation at New (or)

    2:

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    !i+a im8lementation at New (or) *ife In+estment

    2.

    -1112

    2

    Current num/er o# (i$a users at New or! "i#e In$estments8

    Num/er o# Notes Mail data/ases t*at (i$a

    is connected to at New or! "i#e In$estments8

    Num/er o# IBM Domino ser$ers used /y (i$a one #or roduction,one #or ailo$er38 New or! "i#e5supported Domino $ersions include

    Domino ser$er $ersion H8:8- and t*e client is H8:828

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    2

    !i+a !M Integration

    Ser$er5side C(M inte)ration#or IBM Notes and Domino

    $% did N ( ) *if I % !i 9

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    $%, did New (or) *ife In+estments c%oose !i+a9Ser$er5side sync*roni@ation

    2H

    S t d l d d i !M t

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    Su88orted cloud and on-8remise !M s,stems

    27

    Sales#orce ro#essional

    Sales#orce &nterprise

    Sales#orce Knlimited

    Sales#orce De$eloper 

    Sales#orce orce8com

    Sales#orce ortal

    Microso#t Dynamics C(M 201-

    Microso#t Dynamics C(M 2011

    Microso#t Dynamics C(M 480

    Microso#t Dynamics NA=

    'racle Sales Cloud

    'racle C(M 'n Demand

    Su

    Su

    Su

    Su

    Su

    Sa)e C(M ro#essional Cloud

    Sa)e C(M 'n5remise 80

    Sa)e C(M 'n5remise .80

    Saleslo)i9 Cloud

    Saleslo)i9 'n5remise H80

    Saleslo)i9 'n5remise 80

    Saleslo)i9 'n5remise .80

    o

    o

    o

    NetSuite C(M

    S t d il t li t d bil d

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    Su88orted email s,stems. clients. and mobile de

    -0

    IBM Notes and DominoIBM SmartCloud #uture support3

    IBM Notes Tra+eler 

    BS for Notes

    &9c*an)e 201-&9c*an)e 2010

    &9c*an)e 200

    &9c*an)e 200-

    2c%ange Acti+eS,nc

    BS for 2c%ange

    NN

    N

    N

    N

    B

    'utloo! 201-

    'utloo! 2010

    'utloo! 200

    'utloo! 200-

    'utloo! 6e/ App

    'utloo! on Citri9

    'utloo! on erminal Ser$er 

    'utloo! 2011 #or Mac

     Apple Mail Mac 'S O3

    &ntoura)e 200H #or Mac

    &ntoura)e 2004 #or Mac

     All mo/ile de$icesP

    '##ice -.:

    'utloo! 201-

    'utloo! 2010

    'utloo! 200

    'utloo! 200-

    'utloo! 6e/ App

    'utloo! on Citri9

    'utloo! 2011 #or Mac

     Apple Mail

    &ntoura)e 200H and 2004

     All mo/ile de$icesP

    N

     A

    IBM Notes 7

    IBM Notes H

    IBM Notes

    IBM Notes .

    IBM Notes #or Mac

    IBM Notes on Citri9

    IBM Notes #or "inu9

    IBM iNotes All mo/ile de$icesP

    '##ice -.:&9c*an)e 'nline

    osted &9c*an)e

    2c%ange Acti+eS,nc

    BS for 2c%ange

    N t l i bil t i t ll

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    No se8arate 8lug-ins or mobile a88s to install or

    -1

    $indows des)to8s and la8to8s Mac des)to8s and la8to8s

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    $%at !i+a s,ncs between !M and IBM Notes

    -2

    J Custom con#i)urto sync t*ese o/

    !i+a +alue 8ro8osition

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    !i+a +alue 8ro8osition

    !eliable. ser+er-side s,nc%roniation

    No IBM Notes or Outloo) 8lug-ins to install, con#i)ure, or mana)e

    Supports all IBM Notes, &9c*an)e, '##ice -.:, and roup6ise email clients Nati+e mobile !M integration iad, i*one, Android, Blac!Berry, 6indow

    S,ncs more !M data t*an most IBM Notes and 'utloo! plu)5ins e8)8, cus

     Ad$anced email trac!in) capa/ilities #rom des!tops and mo/ile de$ices3

    entralied user management wit* support #or comple9 messa)in) en$iron

    !ule-based s,nc 8olicies controls w*at (i$a syncs #or di##erent users and )

    Time-sa+ing email5to5opportunity and email5to5case #eatures

    Im8ro+es !M ado8tion and satis#action t*rou)* /etter, seamless inte)rati

    --

    !i+a b, t%e numbers

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    !i+a b, t%e numbers

    -4

    H0010

    20

    200H0

    200H

    Num/er o# (i$a 'n5remise

    and (i$a Cloud customers

    Num/er o# maor /an!s

    t*at use (i$a

    Num/er o# ortune :00companies t*at use (i$a

    otal num/er o#

    partners and res

    (e$enue )rowt*

    ear we launc*e

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    -:

    Screens%ots

    Sales#orce inte)ration #or IBM Notes and Domino

    S,nc Salesforce contacts and leads

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    -.

    S,nc Salesforce contacts and leads'

    to IBM Notes = and > @

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    -

    'to IBM Notes = and >?@

    and IBM iNotes

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    -H

    'and IBM iNotes

    S,nc Salesforce accounts

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    -7

    S,nc Salesforce accounts'

    to IBM Notes = and > @

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    40

    'to IBM Notes = and >?@

    and IBM iNotes

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    41

    'and IBM iNotes

    S,nc Salesforce calendar e+ents'

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    42

    S,nc Salesforce calendar e+ents'

    'to IBM Notes = and >?@

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    4-

    'to IBM Notes = and >?@

    'and IBM iNotes

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    44

    'and IBM iNotes

    S,nc Salesforce tas)s'

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    4:

    ,

    'to IBM Notes = and >?@ To o lists

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    4.

    'and IBM iNotes To o lists

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    4

    S,nc IBM Notes emails to Salesforce'

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    4H

    ,

    S,nc IBM iNotes emails to Salesforce'

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    47

    ,

    IBM Notes emails logged in Salesforce

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    :0

    S,nc Salesforce o88ortunities'

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    :1

    'to IBM Notes = and >?@

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    :2

    'and IBM iNotes

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    :-

    S,nc Salesforce cases'

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    :4

    'to IBM Notes = and >?@

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    ::

    S,nc Salesforce custom obects to IBM Notes = a

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    :.

    !i+a Smartreate: reate Salesforce accounts and

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    :

    'from IBM Notes = and >?@

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    :H

    !i+a Smarton+ert: reate Salesforce o88ortunities a

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    :7

    'from IBM Notes = and >?@

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    .0

    !i+a AssignTo: Trac) emails against !M obects

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    .1

    'from IBM Notes to Salesforce

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    .2

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    .-

    uestions and Answers

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     Access Connect 'nline to complete your session sur$eys usin) any+  6e/ or mo/ile /rowser  Connect 'nline !ios! onsite

    .4

    Ac)nowledgements and isclaimers

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    .:

    © Copyright IBM Corporation 2014. All rights reserved.

    U.S. Government Users estri!ted ights " Use# d$pli!ation or dis!los$re restri!ted %y GSA A&' S!hed$le Contra!t (ith IBM Corp.

    IBM, t*e IBM lo)o, i/m8com, IBM Notes, IBM Domino, and IBM Notes ra$eler are trademar!s or re)istered trademar!s o# International Business Mac*inStates, ot*er countries, or /ot*8 I# t*ese and ot*er IBM trademar!ed terms are mar!ed on t*eir #irst occurrence in t*is in#ormation wit* a trademar! sym/oindicate K8S8 re)istered or common law trademar!s owned /y IBM at t*e time t*is in#ormation was pu/lis*ed8 Suc* trademar!s may also /e re)istered orot*er countries8 A current list o# IBM trademar!s is a$aila/le on t*e 6e/ at ;Copyri)*t and trademar! in#ormation< at www8i/m8com?le)al?copytrade8s*tml

    Sales#orce8com, Microso#t, Sa)e, 'racle, New or! "i#e, Saleslo)i9, oldMine, NetSuite, (i$a C(M Inte)ration, '##ice -.:, Blac!Berry, iad, i*one, Andproduct, or ser$ice names may /e trademar!s or ser$ice mar!s o# ot*ers8

    A+ailabilit,8 (e#erences in t*is presentation to IBM products, pro)rams, or ser$ices do not imply t*at t*ey will /e a$aila/le in all countries in w*ic* IBM ope

    *e wor!s*ops, sessions and materials *a$e /een prepared /y IBM or t*e session spea!ers and re#lect t*eir own $iews8 *ey are pro$ided #or in#ormationaintended to, nor s*all *a$e t*e e##ect o# /ein), le)al or ot*er )uidance or ad$ice to any participant8 6*ile e##orts were made to $eri#y t*e completeness and acontained in t*is presentation, i t is pro$ided AS5IS wit*out warranty o# any !ind, e9press or implied8 IBM s*all not /e responsi/le #or any dama)es arisin) outrelated to, t*is presentation or any ot*er materials8 Not*in) contained in t*is presentation is intended to, nor s*all *a$e t*e e##ect o#, creatin) any warranties its suppliers or licensors, or alterin) t*e terms and conditions o# t*e applica/le license a)reement )o$ernin) t*e use o# IBM so#tware8

     All customer e9amples descri/ed are presented as illustrations o# *ow t*ose customers *a$e used IBM products and t*e results t*ey may *a$e ac*ie$ed8 Aper#ormance c*aracteristics may $ary /y customer8 Not*in) contained in t*ese materials is intended to, nor s*all *a$e t*e e##ect o#, statin) or implyin) t*at will result in any speci#ic sales, re$enue )rowt* or ot*er results8

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