IBM Cloud Services Portfolio

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© 2016 IBM Corporation IBM Cloud Services Portfolio Positioning Overview Bernd Thomsen IBM Senior Solution Sales Specialist IBM – Dublin Ireland March 2016 +49-7034-2872- 913 [email protected]

Transcript of IBM Cloud Services Portfolio

Page 1: IBM Cloud Services Portfolio

© 2016 IBM Corporation

IBM Cloud ServicesPortfolio Positioning Overview

Bernd ThomsenIBM Senior Solution Sales SpecialistIBM – Dublin IrelandMarch 2016

[email protected]

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© 2016 IBM Corporation

1) The Customer-activated Enterprise, Insights from the Global C-suite Study, IBM Institute for Business Value, 2013 2) IDC Directions, "How SaaS Gets Built" Doc # DR2014_T3_RM March 20143) See ProgrammableWeb, http://www.programmableweb.com/category/all/apis?order=field_popularity.

100%

70%

14000+

Frontline Decision MakingBusiness Leaders go Mobile First

Real Time Insight Driven ProcessesCIOs enable fast insight-driven decisions

DigitalInnovationDevelopers are rewriting the world in code

of the LOB apps in customer-facing roles will be built for mobile-first consumption by 20171

of CIOs say analytics and big data drive innovation at their firm2

APIs published today, public APIs doubled in the past 18 months3

Disruptors are reinventing business processes and leading their industries with digital transformations

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The role of the cloud is maturing into the environment for innovation and business value

Cost

Innovation

Business Value

IaaS-centricVirtual compute

Low cost storageTraditional app

hosting

PaaS-centricDevOps tooling

Web/Mobile appsBasic analytics

Hybrid integration

High value solutionsCognitive apps

Advanced analyticsInternet of Things

Value

Cost Effectiveness Essential Integration

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IBM Point of View4 Guiding Principles

Powerful, Accessible Analytics with Cognitive

Choice with Consistency

DevOps Productivity

Industrialized Hybrid Cloud

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Run times and delivery models to suit the full spectrum of enterprise needs

Abstraction & Dev Velocity

Transparency & Control

Virtual Machines Bare MetalContainersBluemix

Public

Dedicated

Local

The full scale and agility of the public cloud.

In our datacenter. Dedicated to you.

On your premises. Optional tethered management.

Fully managed options and both scale-up & scale-out designs available.

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IBM SoftLayer: total access, control and transparency 40 global cloud centers Open, secure, and scalable Secure, high-speed network Expert services and tools Secure integration to on-premises

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IBM Bluemix: create, deploy and manage applications in the cloud

Build modern apps that thrive on data

Easily and securely leverage existing APIs, services and data

Foster a culture of continuous innovation and delivery

Clients can get started free

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SoftLayer and IBM Bluemix today are two distinct solutions with overlapping offerings

Two separate experiences: front doors, logins, bills, monitoring, logging, etc.

Overlapping offerings: VMs, containers, object store, NoSQL, etc.

Different SLAs, support, contracts, inside sales org

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IBM Cloud Managed Services offers complementary IaaS and PaaS with integrated managed services across essential workloads including SAP and Oracle

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Integrated services help clients deploy system-of-record and system-of-engagement workloads

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Infrastructure services

Foundation servicesOperations, security, networking, storage, compute, containers, data, integration, delivery

Infrastructure services

PublicMulti-tenant public

cloud.

DedicatedIsolated private

cloud

LocalManaged service in

your data center

ITIL compliantHigh, guaranteed SLAE2E and application management

Turn key SAP/Oracle application services

Modular services

Vertical scaling Horizontal scalingTier 1 storage

Consistent OpenStack layerExpansive service portfolio

Managed services

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HIPAA+

IaaS or PaaS—deployable on- premises or off-premises—built on an industrialized infrastructure

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Global deployment on or off-premises+

Disaster recoveryand availability with failover and fallback

Compliance servicesfor privacyand protection

Highly flexible, scalable and availablenetwork andstorageconfigurations

Best-practice securitywith vulnerabilityscanning and protection from physical intrusion

Solutions forSAP, SAP HANA, Oracle and other ERP1 and CRM2 workloads

1 Enterprise resource planning (ERP); 2Customer relationship management (CRM)

Cloud Managed Services infrastructure – deployable in 13 geographic locations – supporting Windows, Linux and AIXIa

aSM

anag

ed S

ervi

ces

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What we will achieve End-to-end, seamless user experience of IBM

Managed Cloud Services regardless of the underlying IaaS

Managed Services revenue growth in our own underserved SMB IaaS customer segment

A pre-integrated, global solution for born-in-the-enterprise AND cloud-native workloads…

with seamless IT operations management…

available through a cloud-native experience…

and providing clients direction throughout their cloud transformation journey with built-in management tooling, patterns and best practices.

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IBM Cloud Automated Modular Management: managed migration service

Helps reduce the cost and time of workload migration with easier-to-use and more efficient data transfer management features

Automated, push-button process for migrating physical and virtual workloads into SoftLayer

Support public, private, bare metal and VMWare on bare metal targets in SoftLayer

No manual agent deployment on source or target environments to simplify migration

Security-rich transfer of workloads one at a time or in groups

Initiate and monitor status of migrations from a single dashboard

Reduces production server downtime via “live capture” and “incremental data sync”

Available as a fully managed service

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IBM Point of View4 Guiding Principles

Powerful, Accessible Analytics with Cognitive

DevOps Productivity

Industrialized Hybrid Cloud

Choice with Consistency

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Industrialized hybrid cloud

Public Private On-premises

Legacy to cloud / Cloud to cloud with

six connectivity points

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Integration

Visibility and Control

Security

DevOps

Portability

Data Management

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Industrialized Hybrid Cloud

SaaS

PaaS

IaaS

Local Dedicated Public

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Clients want cloud on their own terms

Clients want cloud to address a range of workloads and flexibility to maximize investments

OpenStack enables the integration, management and portability for an effective hybrid cloud

PRIVATE

PUBLICBlue Box

Local

LocalDedicated

OnSoftLayer

Blue BoxTurn-key, remote managed private cloud powered by OpenStack that makes it easy for clients to embrace the cloud and leverage hybrid cloud environments

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Building new and migrating existing workloads to the hybrid cloud

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SoftLayer Datacenter

Cloud Migration

Image

CUST

OMER Virtual Server

Physical Server

SoftLayer Datacenter

Virtual Server

Bare Metal Server

CUST

OMER

Customer private Datacenter

Local

AMM Managed Migration Services

IBM Managed up to Hypervisor

Customer private Datacenter

Dedicated

Orchestration of new Workloads (IBM Cloud Orchestrator, RDS)

Cloud Builder Professional Services

Connect Design Deploy

Building new Cloud IaaS

Migrating existing Workloads

Building Hybrid Clouds

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Cloud brokers balance the needs of IT and lines of business

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Benefits of having a cloud broker

Reduce the costs of cloud services (30-40% estimated savings by using cloud brokers)Integrate multiple IT environments—existing and cloud environments…e.g. establish hybridity—as well as integrate services from multiple cloud providers Understand what public cloud services are available via a catalog Policy-based services catalog populated with only the cloud services that an enterprise wants their employees to purchase Unified purchase cloud services (broker) and helps those services selected (by clients) better together Assess current applications for cloud readiness Ensure cloud services meet enterprise policies Ensure data sovereignty laws are followed Cloud brokers

Cover all layers of the cloud stack (IaaS, PaaS, and SaaS) Offer multiple deployment models: on-premises (local); off-premises (dedicated or shared). IBM

supports all of these “as a Service” deployment models, but does not currently offer a traditionally licensed software product.

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IBM Point of View4 Guiding Principles

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Powerful, Accessible Analytics with Cognitive

Choice with Consistency

DevOps Productivity

Industrialized Hybrid Cloud

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The Best Tools

The Broadest Catalog

+ +• Runtimes• Hybrid• Containers• Data Services• Mobile• Microservices

The Most Choices for Delivery Model

NEW

DevOps Services22

World-class tooling and the broadest catalog of composable services for DevOps productivity

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Continuously Improve

Secure

Contextualize and Personalize

Enrich withData

IBM MobileFirst platform delivers rich services and then integrates them for an end-to-end experience for mobile development and operations teams

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Make good apps great with IBM MobileFirst platform

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IBM Point of View4 Guiding Principles

Powerful, Accessible Analytics with Cognitive

Choice with Consistency

DevOps Productivity

Industrialized Hybrid Cloud

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The most comprehensive analytics portfolio Analytics Platform

Full range of analytics and data capabilities using open source innovation for real-time actionable insights

WatsonCognitive computing systems with the ability to learn, that enhance, scale and accelerate, human expertise

Internet of ThingsA platform designed to build disruptive, data-rich solutions that are secure and intelligent

Insight Cloud ServicesIndustry apps and solutions built in partnership with The Weather Company and Twitter that deliver new insights

Cloud Data ServicesCloud-based experience that enables developers to use the right platform-as-a-service tools for mobile and web app development

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100+ SaaS offerings aligned to business and IT

Software-as-a-Service (SaaS)

• Accelerate business innovation• Engage and collaborate• Connect business processes fueled by

powerful analytics

IBM Verse

Watson AnalyticsKenexa Talent Suite

Leaders need access to cloud business apps in their hybrid cloud to drive competitive advantage

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Only IBM Cloud provides:

• Full hybrid cloud transparency

• Fast hybrid app development and full orchestration of business processes

• The right access and relevant insight across all hybrid cloud data

“IBM is ranked as the #1 hybrid cloud provider for the enterprise.”

Synergy Research GroupWall Street Journal

IBM Cloud supports 47 of the top 50 Fortune 500 Companies.

IBM is #1 in Hybrid Cloud

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IBM offers not just cloud services and technology but a full complement of proven expert services to assure

effective deployment to align with business objectives

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IBM Cloud Professional Services is a key enabler of IBM Cloud solutions, offering full complement of advisory, strategy, design, transition, and implementation services to help the client derive the most value from cloud

Turn cloud strategies to action

• Design and architect cloud transformation roadmap

• Gap analysis• Workload transformation

analysis

Automated hybrid cloud platform in less than one dayChoose your hybrid cloud on-premises

or off-premisesAutomated provisioning, self-service

portal250-plus platform app patternsUp to thousands of virtual machines

(VMs)

Go from zero to running code in a matter of minutes.

Rapidly bring products and services to market at lower cost Helps significantly reduce

migration times and virtually eliminate downtime for your production servers

Streamline the time and costs of workload migrations

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Transition your new and/or existing

workloads to the cloud solution

Successful cloud initiatives are comprised of steps that produce these key outcomes

AdaptedGovernance and

organization model

Adapt your governance and organizational

model(s) for cloud

Identify cloud opportunities

Determine the opportunities cloud

offers your business based on

your industry

Transitionedworkloads

Cloud as a Service delivery strategy

Implement your cloud as a

service to your users

Direction and scope

Develop or refine cloud strategy. Includes

planning, gap analysis, and prioritizing

workloads for cloud

OperationalManagement framework

Implement the management

framework for the operational

environment

Business case

Define the total cost of ownership, return

on investment, business value or full

business case of your cloud

Clouddesign

Define architectural requirements,

architectural decisions, and operational design of your cloud solution

Envision Design Build Transform Innovate

Successfully configure,

implement and deploy your hybrid

cloud

Hybrid cloud implementation Cloud native solution

Design and implement cloud native business

solutions

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Self-service dashboard

Automated provisioning

Ongoing management

Library of 250+ patterns Automation - Provision patterns in

minutes, not weeks, with 250+ patterns ready for automated deployment

Rapid scalability - start now with smaller cloud blocks, then scale up as needed to as many as 10,000 VMs.

Simplified maintenance - Apply patches and upgrades to middleware in minutes

Flexible management – IBM can enable the client to manage the cloud through a simple dashboard or we can manage all or part of the private cloud, onsite or remotely

IBM Cloud Builder Professional Services can help clients deploy private cloud in less than a day

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On-premises

HybridOff-

premises

With access to:

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Self-services access to development and test environments on SoftLayer infrastructure

Enables multiple, parallel, complete development and test environments for quicker releases

Increases test coverage and ability to reproduce and resolve defects quicker

Improved productivity and costs savings via a consumption based licensing model

On-demand, comprehensive development and test environments built on SoftLayer

Providing environment-as-a-service for more efficient

development and test

IBMDevelopment and Test Environment Services

IBM SoftLayer

IBM UrbanCode Deploy

IBM Development and Test Environment Services

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Protects and encrypts data across hybrid environments, including private cloud, public cloud

Advanced security with cryptographic splitting rendering data invulnerable to attacks

Built-in resiliency enabling data high availability and disaster recovery

With a built-in simplified key management system, it provides added security of unique encryption keys for each file without the need or hassle of maintaining an expensive external key store

IBM Cloud Data Encryption Services is a software-defined solution built on SoftLayer to protect data across the client’s environment

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IBM Watson Health Cloud for Life Sciences Compliance helps accelerate moving regulated workloads to the cloud with confidence

Qualified Infrastructure

Document Mgmt

Quality Mgmt

Automated Evidence

ToolsLearning

Mgmt

Incident, Problem, &

Change Mgmt

Validated Services & Tools

OpenStack

Helping life sciences organizations speed time to market, reduce cost,

and achieve compliance

Centralizes and establishes GxP core operational tools and infrastructure:

Provides validated tools for change control; document, quality, and learning management; and automation tools to help you expedite provisioning of new virtual machines

Delivers dedicated bare metal, security-rich, and qualified cloud servers on SoftLayer’s infrastructure

Offers managed services by highly skilled cloud specialists with current regulatory compliance expertise 34

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Objects 1000x larger HD videos/images/audio Genomic/seismic data Internet of Things/social media

Large and growing storage requirementUp to exabytes with always-on availability and zero-touch, carrier-grade security

Legacy storage won’t scale and is less cost-effective Traditional storage requires copies, replication, mirroring and disaster recovery (DR) to

protect data—Cleversafe can help eliminate those requirements, and can help lower both cost and complexity

Can also reduce requirements for power, cooling and management for lower TCO Cleversafe provides web-scale performance/capacity at any time with zero downtime

operations

Multiple Interface: customer deployment flexibilityIndustry standard object API compatibility including Swift, Amazon S3

Web-scale requires a new storage architecture

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IBM and Cleversafe: providing choice and flexibility

“We produce over 2.5 quintillion bytes of data

everyday and 80% of it is unstructured. Therefore, it’s

invisible to current technology. “

That data needs a home. A home from which organizations can develop innovative, cognitive -SMAC applications - mobile devices, web enabled, that will tap unprecedented potentialIBM and Cleversafe capabilities can help businesses cost-effectively embrace the growth in data—particularly unstructured content—for next generation mobile, social, cloud, cognitive and IoT applicationsSolutions for traditional workloads such as backup and archive – but drive business innovation or new business models through Enterprise Collaboration, Storage-as-a-Service or Content RepositoryOn premise: From the smallest set of objects to billions of files and exabytes of capacity, IBM has a storage system to client needs Hybrid Cloud: Leverage on-premise data, the elasticity and cost benefits of the cloud using the same API, low maintenance and reliability Appliance: A pre-provisioned set of optimized hardware and software for “plug-n-play” usage inside a customers datacenter

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Aspera: the value

Send, share, and sync large files and very large sets of small files…

at maximum speed by fully using available bandwidth…

over the entire WAN that spans global distances across the public internet, MPLS corporate networks, and wireless,…

without impacting other traffic, with excellent transfer control and security to move files reliably to employees, customers, vendors, and external data centers…

Size & Volume

Speed

Control

Distance

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Aspera Deployment Options and Value

On-Demand / SaaS Server software and virtual

machine images with Web, Desktop and Mobile client options

Monthly or annual Subscription Service based on amount of GB or TB transferred, no limits on instances or users

Realize the benefits of on-demand cloud infrastructure and move data to, from, and across the cloud at maximum speed

Hybrid Combination of license and

subscription services Freedom to choose the best

location to store data: on-premises, in the cloud, or any combination of hybrid infrastructure

Eliminates the typical trade offs of data location, access, infrastructure, cost, and security: organizations choose the right deployment options to meet their needs

On-Premises Server software with Web,

Desktop and Mobile client options

Perpetual Software License with annual support and maintenance, based on aggregate bandwidth

Send, share, exchange and sync large files and data sets from any location, to anywhere, with anyone quickly, reliably, and securely

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Cloud Business Apps(SaaS)

Digital Innovation Platform(PaaS)

World Class Cloud Infrastructure(IaaS)

IBM provides a broad cloud portfolio based on 4 Guiding Principles

Choice with Consistency

Industrialized Hybrid Cloud

DevOps Productivity

Powerful, Accessible Analytics with Cognitive

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