IBM BluemixDigital Innovation Platform

2© IBM Corporation 2© IBM Corporation

“Two guys in a Starbucks

can have access to the

same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize

The rate of innovation is increasing

Design Thinking

ContainersExtreme

Agile

IoT

APIsMicro

services

Tooling

Runtimes

Innovation makes disruption possible.

Bluemix will workfor disruptors

Enterprise want to

disrupt, but...

New Business Value

Existing Applications

Rapid iterations

Develop Build Test Deploy

Production

APICatalog

Systems of Interaction

Develop Build Test Deploy

Slower iterations

Production

Systems of Record

Enterprise

Application

s

Enterprises need instrumented, automated coordination to handle two-speed IT

Enterprises need to find

a balance between IT &

Innovation.

Hybrid is a great

opportunity to develop

new business via digital

channels.

Disruption can occur

when enterprises are

slow to adapt

� Security and Privacy� LDAP Integration

� Regulations� Corporate Policies

� White Labelling

� Application monitoring and loggin

Enterprise have different requirements

3 Provide turn key delivery, that allows you to get started immediately with Bluemix and

grow as your needs mature.

2 IBM Managed Cloud allows developers to innovate more quickly and addresses your needs for security and compliance.

1Bluemix provides an Innovation Platform, that is open and non-proprietary, delivers

everywhere and you can start anywhere – public, private, on-prem, or off-prem

Bluemix delivers the cloud value propositionToday, cloud is being consumed at an exponential rate. Cloud is a game changer in the way we consume and manage IT today.

Enterprises are aggressively implementing their clouds strategy. However, managing this environment is costly and can be resource heavy.

Inspiring Innovation

What is Bluemix?

Global // Hybrid // Open

Core Platform App Centric Compute

Global // Hybrid // Open PaaS // Container // VM’s

API’sIBM // 3rd Party // Yours

Data Driven App’s

Watson // IoT // Big Data

Powered by OpenIaaS // PaaS // SaaS

Built for enterprise

Development // Integration // DevOps

Build modern apps that thrive on data

Easily & Securely leverage your existing API’s & Data

Foster a culture of continuous innovation & delivery

Optimize and transform existing apps

The Bluemix Platform

How does Bluemix work?

10

Bluemix is built on 3 open

key compute technologies:

Cloud Foundry, Docker,

and OpenStack.

Your Own Hosted Apps / Services

Platform Deployment Options to meet Workload Requirements

BluemixPublic

BluemixDedicated

BluemixLocal*

Powered by IBM SoftLayer In Your Data Center

Flexible Compute Options to Run Apps / ServicesInstant Runtimes Containers Virtual Machines

+ + +

DevOpsTooling

+

Integration

& API Mgmt

+

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

Extending each of these

with a growing number of

services, robust DevOps

tooling, integration

capabilities, and a

seamless developer

experience.

Flexible Compute optionsDevs get to choose the level of infrastructure abstraction and fine-tuned control that suits their apps and services.

Instant Runtimes Containers Virtual Machines

The highest level of

infrastructure abstraction.

Focus on the app.

Powerful, but less resource

intensive than VMs. Key to

support hybrid portability.

Control all the way down

to the operating system.

What’s different about Bluemix?

• Extends Cloud Foundry with

DevOps tooling, integration

capabilities, and seamless app

management

• Support for 7 key languages

and the option to use a

community buildpack.

• Docker as-a-service means no

VMs to manage

• A repository of enterprise-grade

images which are trusted and

secure

• Enhanced performance and

scalability

• Integrated monitoring, logging,

networking, and storage

• Deploy and manage VMs

consistently across public,

dedicated, and private instances

with a single dashboard.

• Connect to your own OpenStack

infrastructure

Public

Tap into over 100 IBM and many

3rd party services across mobile,

IoT, Watson and more, to power

your modern apps and services.

Dedicated

Experience an unmatched

combination of security and time

to value in a cloud, that feels like a

natural extension of your existing

network.

Local

Take advantage of the true value

of cloud behind your firewall, with

the help of our first-of-its-kind

approach to private cloud

delivery.

Across public, dedicated and local cloud, has the same look and feel

We deliver everywhere, so you can start anywhere

A True Seemless Experience

Key experiences unify the platform deployments

A powerful set of hybrid deployment models

Bluemix – Public CloudBluemix is a multi-tenant, open-standard, cloud-based platform for building, running, and managing applications.

Build your apps, your way

Use the most prominent

compute technologies to power

your app: Cloud Foundry,

Docker, OpenStack.

Extend apps with services

A catalog of IBM, third party,

and open source services,

allow the developer to stitch an

application together quickly.

Scale more than just

instances

Development, monitoring and

logging tools, allow the

developer to run and manage

the entire application.

Layered Security

IBM secures the platform and

infrastructure and provides you

with the tools to secure your

apps.

Deploy and manage hybrid

apps seamlessly

Get a seamless dev and

management experience, across

a number of hybrid

implementations options.

Flexible Pricing

Try compute options and

services for free and, when

you’re ready, pay only for what

you use. Pay as you go and

subscription models offer choice

and flexibility.

Coming Summer 2015

Bluemix – Private CloudBluemix Private Cloud is a single-tenant, open-standard, cloud-based platform for building, running, and managing applications, available in a Dedicated or Local implementation.

Dedicatd to you

A single tenancy envoirnment that is

dedicated to you – allowing you to

satisfy regulatory and legal compliance

Focus on your App’s – Not Iron

Focus on building customer

applications and services. IBM

manages the platform and your

dedicated services

Global Locations

Bringing you closer to your users with

dedicated living in any SoftLayer data

center around the globe

Bluemix Dedicated

Deployment Choice

Bluemix Local runs on either VMWare

or OpenStack driven infrastructure.

Portable Apps & Services

Move workloads as performance

requires, or regulations change

We’re on call – 24/7

Experts are always at hand to solve

your problems. Premium support

options are available to meet your

requirements

Bluemix Local

*OpenStack coming soon

�

�

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Feb 2014

Public PaaS5 Services

June 2014

35 services New pricing structure

Nov 2014

Bluemix DedicatedLondon Region

70 services

Feb 2015

Virtual MachinesContainers

100+ services

Today

Bluemix Local140+ services

2 Years of Bluemix

Evolution based on customer need:• More compute choices • Deployment flexibility • Increased support for hybrid scenarios• Deeper foundation services • Further depth of control for IT admins• Improved performance and scale of open source

A broad range of IBM and 3rd Party Services available

Security

Analytics

Commerce

Watson

Healthcare

Watson on Bluemix

Reason

Listening

Vision

Speech

Learning

Watson is creating a new partnership between people and computers, that enhances,

scales and accelerates human expertise

IBM Watson services available on Bluemix are the building blocks for developers to create the next generation of cognitive applications to transform the way businesses engage with their customers, discover, innovate and make decisions

…build with Watson

Core App & Platform Services

App Lifecycle Services

Contextual Services

IBM Mobile Services

Core services that just about every App needs

Capabilities to manage the lifecycle of your Apps

Capabilities to enable apps, to make users more productive based on context

Mobile Content ManagerCreate, manage, and deliver more relevant in-app content

Presence InsightsEnables Apps with Intelligent Mobile Location Data

AppScan Mobile AnalyzerIdentify Mobile App Security Exposures

Mobile Quality AssuranceContinuously Improve Mobile User Experience

Mobile App ServerManage, secure, and optimize enterprise mobile apps

PushIncrease User

Engagement with

Mobile Push Notifications

CloudantThe Ultimate Data Store for Mobile

Apps

Mobile Client Access

Simplified Mobile App User Authentication

StrongLoop ArcEnterprise Node.js to build, deploy,

scale manage and

deploy your mobile APIs

Turn new sources of data

into value with IoT

Internet of Things FoundationSet up and manage your connected devices, so all your app’s can access the data

Let’s see it!

20

*click*

Hybrid Customer Example

Public Local

BlueBank Internal

Application

Customer Loyalty App

Syndicated

Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-s0

Internet

Social & Internet

Data sources

Trading partner communities

Mobile,

PoS, ATMs Internet

Public Cloud

Dedicated Cloud

API

Developer & Customer communities

Internet of Things

Sensors

APP

APP

Service

Service DBAPPDB

APP

APP DB

Enterprise

Private Cloud

Master Data

Management

Big Data

API

DMZ DMZ

As a result, hybrid Cloud Applications are becoming the norm for

the Integrated Digital Enterprise …

1M

180,000+

Bluemix In Numbers

Users since Jan 1

Cloud Foundry, OpenStack,

and Native Container public deployment

Largest

New Application starts per

month23

1.5B+ API calls per day

How do you get started?

Sign up in minutes.

• 30 day trial (no credit card required) -Designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation using new services with applications already running on Bluemix

• From zero to coding in less than 5 minutes

Self Service

https://console.ng.bluemix.net/

Bluemix Workshop in IBM Client Innovation Centre Wroclaw

Date/Time: to be defined, Number of participants: up to 15

(see Wroclaw DoesIT Facebook page for details)

1. Pre-registration via email2. Bluemix Trial account3. Registration in Bluemix DevOps Services (https://hub.jazz.net/)

Requirements:

Four end-to-end Bluemix & Watson exercises to choose from

Workshop Agenda:

THANK YOUQUESTIONS?

IBM Bluemix

Contact:

� Andrzej OsmakCloud Advisor, Certified ArchitectIBM Cloudandrzej.osmak@pl.ibm.compl.linkedin.com/in/andrzejosmakTwitter: @aosmak

Contact:

� Andrzej OsmakCloud Advisor, Certified ArchitectIBM Cloudandrzej.osmak@pl.ibm.compl.linkedin.com/in/andrzejosmakTwitter: @aosmak