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    2008 IBM Corporation

    IBM Systems & Technology GroupSystem x and BladeCenter

    The IBM BladeCenterEfficient and Available

    Innovations that address energy-efficiency

    needs of the ENTIRE datacenter

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    IBM System & Technology Group

    2008 IBM Corporation

    Which 14 server configuration consumes more power?Each solution is configured with 14 Dual processor L5420, with 4GB of memory and(2) 146GB hard drives with (4) Ethernet ports per server.

    Bladecenter E with HS21 Bladecenter H with HS21 System x 3650

    7U 9U

    28U

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    IBM System & Technology Group

    2008 IBM Corporation

    0

    2000

    4000

    6000

    8000

    10000

    12000

    14000

    BCE BCH x3650

    Idle Power

    Max Meas.

    Rated SysAT&T 5400WEnvelope

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    IBM System & Technology Group

    2008 IBM Corporation

    Reduction in Cabling/Faster Deployment/Easier to Manage

    System x 3650

    Power Supply 1 Power Supply 2

    9 8 7 6 5 4 3 2 1

    FANSTATUS

    WS-C6509-NEB

    ServerTechno

    logyCDU

    CiscoCatalyst65

    00Switch

    6-7 Cables perserver minimum

    ServerTechno

    logyCDU

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    IBM System & Technology Group

    2008 IBM Corporation

    Full redundancy without the extra clutter

    Mainframe class redundantBlowers provide the cooling

    IBM BladeCenter Complete

    redundancyDual I/O, dual power

    Power Domain A

    Power Domain B

    I/O Connector

    I/O Connector

    Datacenter Power in

    Datacenter Power in

    Mainframe class redundantBlowers provide the cooling

    Power Supply1 Power Supply 2

    9 8 7 6 5 4 3 2 1

    FANSTATUS

    WS-C6509-NEB

    Ethernet cable consolidationto core network

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    IBM System & Technology Group

    2008 IBM Corporation

    What is your concern? Carbon foot print. Cost. Density.

    Carbon foot print

    Every watt of power consumed has a predictable effect on theenvironment

    Each watt saved reduces CO2 emissions

    Cost

    1KW used to power a server costs the average business $870/year. Lowering energy usage will drive down your utility bill

    Density

    For most clients today server density is determined by power/coolingavailability not U size

    When you drive out wasteful power, you can reclaim that power in theform of additional performance

    For a typical client with a 10KW rack saving 25% on power usuallymeans 25% greater performance in every rack

    It all starts with reducing power consumption.Saving electricity delivers many benefits.

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    IBM System & Technology Group

    2008 IBM Corporation

    Efficient Power Delivery

    There are two kinds of power

    DC the type of power the server components run on

    AC the type of power that we distribute in the data center

    Power supply converts AC to DC

    Typical

    Power

    Supply

    400W AC in 280W DC out

    Example: 280W DC at 70% efficiency =

    400AC power input

    Heat

    BladeCenter

    Power

    Supply

    308W AC in 280W DC out

    Example: 280W DCC at 91% efficiency

    = 308AC power input

    H

    eat

    Less DC assetsLess AirLess heat

    better performance/watt

    lower cost data center

    simply greener IT

    lower energy billsLess power

    92WPOWER &COOLING

    SAVED

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    IBM System & Technology Group

    2008 IBM Corporation

    Increasing Power EfficiencyPower supplies typically work better at high

    loading/utilization A problem for servers with N+N power

    Its a cost issue, expensive to design supplycomponents that work efficiently across range ofload

    BC has four supplies can afford and chose to investin efficiency of our supplies

    91% peak efficiency

    nearly 85% efficiency at 20% load

    Load on supply

    Efficiency

    BladeCenter

    Typical Supply

    Wasted

    Power

    HP turns power supplies on and off as needed within the chassis totackle this problem

    HP power supply is extremely inefficient at low loading Their power supplies need to be heavily loaded to hit high efficiency

    This will likely work to improve efficiency but will be difficult for facility people to manage

    May lead to shorter MTBF on supply

    May require more than two separate power feeds for each chassis

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    IBM System & Technology Group

    2008 IBM Corporation

    HP BladeSystem c-Class

    BladeZone 1

    2 FH or4 HH

    BladeZone 4

    2 FH or4 HH

    BladeZone 3

    2 FH or4 HH

    BladeZone 2

    2 FH or4 HH

    Fan 6 Fan 7 Fan 8 Fan 8 Fan 10

    Fan 1 Fan 2 Fan 3 Fan 4 Fan 5

    PS 1 PS 6PS 5PS 4PS 3PS 2

    HPs Architecture

    BL460c Intel Xeon 5100 & 5300 Series BL480c Intel Xeon 5100 & 5300 Series

    BL465c AMD 2000 Series BL685c AMD 8000 Series SB40c direct attached storage (1/2 hi only)

    Zones layout could be limiting for some users!

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    IBM System & Technology Group

    2008 IBM Corporation

    Back of HP c-class chassis

    I/O Bays

    Up to 8 Single Wide

    Must be same side by side Up to 3 Double-wide

    First row does not appear to support adouble-wide

    Redundant Management Modules Up to 10 fans 4 standard $149 each

    6 power cables

    In their attempt to imitate BladeCenter, HP neglects to future proof. Oops!

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    IBM System & Technology Group

    2008 IBM Corporation

    Fan and Power Placement Rules = Complexity

    PS = N

    PS = N+1

    PS = N+N

    16 HH8 FH

    12 HH6 FH

    8 HH4 FH

    4 HH2 FH

    Max Number ofBlades

    Fan Placement

    (from rear ofunit)

    Blade (from frontof unit)

    Zone 1-4Zone 1-3Zone 1-2Zone 1Blades InsertedIn

    Recommend all customers purchase 8 Fans. 10 fans for optimum power and cooling

    Rules enforced by OnBoard AdministratorComplexity for IT on what goes where!

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    IBM System & Technology Group

    2008 IBM Corporation

    The Power in understanding Power The data center consumes power in two ways

    Power used by the server/chassis and other IT hardware(IT Load)

    Power used for cooling the IT via air handlers and AC units

    Server/chassis power consumption

    While this is a useful metric at the server/chassis level, it

    does not address the power used by the other ITcomponents in the rack/data center

    This metric does not address the power needed to eliminatethe heat generated by the servers and other IT hardware

    Dell only focuses on a

    portion of the IT Loadleaving more than

    55% of the customersenergy costs ignored.

    Efficient IT, power, and cooling provide countless benefits for the data center Reduces carbon footprint to lessen the environmental impact

    Drives substantial cost savings

    Improves data center optimization

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    IBM System & Technology Group

    2008 IBM Corporation

    If energy-efficiency is the ULTIMATE goal, IBM has the FINAL answer!

    IBM Cool Blue Energy-Efficient Tools and Innovations IBM Rear Door Heat eXchanger

    IBM Energy Self Assessment Tool IBM System x and BladeCenter Power Configurator IBM Systems Director Active Energy Manager

    IBM BladeCenter Energy-Efficient Innovations Solid-state drives

    Low Voltage Processors and green DIMMs IBM BladeCenter HS12 & JS12 single-socket blades IBM BladeCenter E

    MANY NOTAVAILABLEFROM DELL

    OR HP

    Energy-efficient innovations NO ONE can matchAt the server, chassis, rack and data center level

    Additional IBM Services and Innovations available to you

    IBM Asset Recovery Services IBM Green Solutions Center

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    IBM System & Technology Group

    2008 IBM Corporation

    IBM Solid State DrivesThe energy-efficient and highly reliable local storage choice

    Having local disks on every server consumes a tremendous amount of power.

    Conventional 2.5 SAS/SATA drives use as much as 16W per drive.

    Solid-state drives have no moving mechanical parts, make no noise and havemuch better overall mechanical reliability than conventional hard disk drives.

    ONLY FROM IBM

    Enterprise Level Solid State Drives

    87% less power than conventional HDD 1 Watt per drive

    4X the reliability of conventional HDDs1

    Support for all major operating systems

    NOTAVAILABLEFROM DELL

    OR HP

    Trim power & increase uptime & availability using IBMs innovative Solid State Drives1 NOTE: This is based on IBM internal performance testing.

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    IBM System & Technology Group

    2008 IBM Corporation

    New 45nm processor technology delivers 10-25% performance increase at price andpower point replacement

    Easy migration drop in performance improvement

    Low Voltage versions available NOW

    AMD will provide the best performance/watt for many HPC application LS41/42 much lower power than HP 4way blade

    Solid state technology cuts 87% out of local storage power

    4, 8, 16, and 32GB solutions shipping NOW

    New GREEN DIMMS (low power memory) coming in Q3 driving out even more fromFBD power budgets

    BladeCenter E the ultimate green chassis

    Driving out wasteful consumption

    12.5W50WQC 2.5GHz

    20W40WDC 3.0GHz

    HS21 and HS21 XM W/CorePower

    Better Hardware. More Options. Manage down your power usage.

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    IBM System & Technology Group

    2008 IBM Corporation

    More ways to save Power and Go Green - Memory

    New Green FBDIMMs feature

    1Gb technology instead of 512MB

    AMD+ buffer instead of C1

    x8 DRAM instead of x4

    Chipkill enabled

    Power reduction is 30% per DIMM 4GB: from 14W to 10W

    2GB: from 10W-7W

    Announce in September/October 2008

    x3400,x3500,x3550,x3650,Z30 ,HS21,HS21XM,& iDataPlexPC2-5300 CL5 ECC Low Power FBDIMM 667MHz

    46C7418 2GB (2x 1GB Kit) Single Rank 09/16/200846C7419 4GB (2x 2GB Kit) Dual Rank 09/16/200846C7420 8GB (2x 4GB Kit) Quad Rank 09/16/2008

    46C7577 16GB (2x 8GB Kit ) HS21 & XM Only 10/14/2008

    Same Performance. Same Price. 30% Lower Power

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    IBM System & Technology Group

    2008 IBM Corporation

    IBM BladeCenter EThe best energy-efficient chassis offering available today!

    Capabilities

    Utilizes power supplies that are up to 91% energy-efficient and can reach peak

    efficiency even under small loads 31% more dense than Dell

    Combined with the IBM highly available, low-power solid-state drives, low-voltageprocessors, single-socket blades and you have power efficiency that cant be beat!

    Here is how you can save power with IBM BladeCenter today:

    NOTAVAILABLEFROM DELL

    OR HP

    -28,928 WattsTotal Savings per 224 blades

    - 100 Watts per chassisBladeCenter E Chassis

    -1808 watts per chassisTotal Savings per chassis

    $26,217Total Energy Savings $ per year

    -122 Watts per bladeTotal Savings per blade

    ApproximateSavingsComponent

    - 30 Watts per bladeLow Voltage Processor

    - 80 Watts per bladeSingle-socket Blade

    - 12 Watts per bladeSolid State Drives

    1 NOTE: This is based on IBM internal measurements. Savings calculated (Watts/1000) * .10/kwh * 24 hrs/day * 365 days/year

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    IBM System & Technology Group

    2008 IBM Corporation

    IBM Rear Door Heat eXchangerWater cooling is 4000X more efficient than air Capabilities

    A water-cooled, heat exchanger designed to remove heatgenerated from the back of your computer systems before it

    enters the room Patented rear heat exchanger can reduce heat at the

    source

    Utilizes chilled water to dissipate heat generated bycomputer systems while requiring no additional fans or

    electricity! Customer Benefits

    Increase server density without increasing coolingrequirements.

    Effective solution for a data center wishing to deal withcomputer room hot spots, or is at the limit of its coolingcapacity, but still has useable floor space to add racks ofsystems.

    Passively removes up to 60% of the heat generated in afully populated rack.

    NOTAVAILABLEFROM DELL

    $8,322/yrSavings

    168kW6 Racks

    $1,387/yrSavings per rack

    100kWHeat removed

    Example:

    * NOTE: Assumes $.10/kwh, 24 hours/day, 365 days/year

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    IBM System & Technology Group

    2008 IBM Corporation

    Leadership beyond the hardware advantagesIBM power tools leave the competition way behind

    IBM Energy Self Assessment Tool (ESA)

    You cant manage what you dont see or cant measure.Use this tool to help you assess your data centers energyefficiency

    Helps you determine where you can focus to improve theoperational effectiveness of your data center for better

    energy management

    IBM System x and BladeCenter Power Configurator

    Get better information for up-front planning by sizing thepower needs of your unique configurations

    Select systems and IT infrastructure that best fit your datacenter infrastructure before you commit to buying the firstserver

    ESA NOTAVAILABLEFROM DELL

    OR HP

    IBM Energy Self Assessment Tool: http://www-03.ibm.com/systems/optimizeit/cost_efficiency/energy_efficiency/services.html

    IBM System x and BladeCenter Power Configurator: http://www-03.ibm.com/systems/bladecenter/resources/powerconfig/index.html

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    IBM System & Technology Group

    2008 IBM Corporation

    IBM Systems Director Active Energy ManagerBetter power planning and management

    Without planning & management tools Power requirements were sized by label ratings Caused excessive infrastructure costs

    LIMITEDFUNCTION

    FROM DELL

    Power

    Time

    Label Rating

    Power Configurator

    Actual Measured Worst Case

    Potentialover

    Design

    possible

    With IBMs innovative AEM Management tool

    IBM unique function included with every System xand BladeCenter server at no additional charge

    Monitors and tracks power over time Make the smartest choices based on actual

    measured information Cap power when needed to save more power

    Planning your datacenter is EASY with IBM1. Assess your energy-efficiency with the Self

    Assessment Tool

    2. Size your unique configuration with the IBM Power

    Configurator3. Take advantage of IBM Energy-efficiencyServicesto help you optimize your IT

    4. Implement AEMto monitor & manage over time

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    IBM System & Technology Group

    2008 IBM Corporation

    See IBM innovation in action!Visit the Research Triangle Park Executive Briefing Center

    IBM GREEN Solutions Center

    Featured Solutions

    IBM BladeCenter, IBM System x, IBM System Storage, IBM System x iDataPlex Partnership solutions from key IBM Big Green Partners: APC, Eaton and Emerson IBM Global Technology Services and STG Lab Services Offerings Facilities and Infrastructure monitoring and management solutions including IBM Tivoli

    solutions and IBM Systems Director Active Energy Manager

    Rack and Room level cooling technologies

    NEW!

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    IBM System & Technology Group

    2008 IBM Corporation

    IBM Big Green and BladeCenter client successstoriesW3i, a downloadable content solutions company that runs Freeze.com, streamlinedand simplified its entire IT infrastructure and eliminated the expense of additionalpower and cooling equipment for its data center by migrating to IBM BladeCenterservers.

    Zumiez Inc., a leading specialty action sports retailer, reduced the amount ofelectricity used by 15 percent by implementing an IBM BladeCenter solution.

    Move, Inc., the world's largest moving community, consolidated its existinginfrastructure onto a virtualized IBM BladeCenter system with AMD Opteronprocessors to help dramatically increase computing performance and datacenterpower efficiency.

    The Georgia Institute of Technology uses IBM Rear Door Heat eXchanger to reduceserver heat emissions into the room by up to 55 percent on the world's 42nd most

    powerful supercomputing clusters in its Center for the Study of Systems Biology

    Sustainability Victoria is using PowerExecutive, IBM BladeCenter servers, and IBMSystem Storage to slash its energy use by more than 50%.

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