Ibibo Social Media Engagement Pitch

18
IBIBO Parking Wars static player involvement.

description

 

Transcript of Ibibo Social Media Engagement Pitch

  • 1. IBIBO Parking Warsstaticplayerinvolvement.

2. Basic Strategies
Making the Game even more fun.
More CelebrityInvolvement.
Voracious marketing throughcontemporary Social Media Platform specially Facebook
Official Twitteraccount and continuos updates
Thorough social media marketing through all platforms.
3. Making the Game more Fun:
What is there: After joining and playing the game for a while I have come across some most relevant features that can attract the minds of the active as well as static users.
One of them is the Cars or the vehicles which is one of the main attributes in the game.
What we can do: Bringing in more vehicles is the key to make the game more interesting to play. There could be new and existing car brands and even with new car launches the virtual car of the same company can be launched simultaneously in the game!
Effective use of these can even make the car companies pay to keep their cars in the store.
Branded cars like these below can help the players connect with the game.
VWBMWChevrolet
4. Making the Game more Fun:
What is there: One more important visual attribute is the Background in the game. The backgroundshas been localized with prominent locations in India.
What we can do: the idea of Personalized Backgrounds can be brought into play . There can be a feature where the player can personalize their backgrounds according to their hobbies and interests.
Also they can put their profile picture or an album picture in the background. It can be a great new feature which will attract players from all over.
A personalized picture or a interest picture of a player as a background would be an interesting feature.
5. More CelebrityInvolvement
What is there: There is a fair amount of celebrity involvement in the network as well as the game (celebritys street).
What we can do: The involvement of celebrities can be brought in a more enhanced level in the game.
A prominent celebrity can be brought in to play the game and the news can be brought in through media channels (press releases, print or TV ads.)
The game play of the celebrity should be continuous, not necessary the celeb has to play the game himself but it should seem like that.
Through this the interest of the players can be regained as well as new players will walk in.
More focus should be given to the celebrities who are active in Social Media than the celebrities who just created an account here and there and are static!!!
6. UsingFacebook:
What is there: Share and connect feature is already prominent in Ibibo but it has to be more vicious. It must be remembered that most users in Ibibo are already there in Facebook.
What we can do: There are few steps if followed will bring out the marketing genius in the game.
Some of these steps are already being followed but it has to be more pro-active.
This includes an official Facebook Fan Page with all notifications, news and announcement continuously updated.
The existing IbiboPage has only 64 fansthis issue has to be immediately fixed!!!
Also there is no official Fan Page of the Parking Wars which has to be created ASAP to reach out.
7. Ways to make the Game more viral:
Utilize all FB Platform features

  • Games cant be too dependent on any single FB platform feature.

8. It has to utilize all FB platform features available: publish2stream, notifications, publish pictures, become a fan, bookmarking, email etc. 9. Some features are better at acquiring users, some are better at retaining users. This metric has to be figured out.