Ibibo Social Media Engagement Pitch
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Transcript of Ibibo Social Media Engagement Pitch
- 1. IBIBO Parking Warsstaticplayerinvolvement.
2. Basic Strategies
Making the Game even more fun.
More CelebrityInvolvement.
Voracious marketing throughcontemporary Social Media Platform
specially Facebook
Official Twitteraccount and continuos updates
Thorough social media marketing through all platforms.
3. Making the Game more Fun:
What is there: After joining and playing the game for a while I
have come across some most relevant features that can attract the
minds of the active as well as static users.
One of them is the Cars or the vehicles which is one of the main
attributes in the game.
What we can do: Bringing in more vehicles is the key to make the
game more interesting to play. There could be new and existing car
brands and even with new car launches the virtual car of the same
company can be launched simultaneously in the game!
Effective use of these can even make the car companies pay to keep
their cars in the store.
Branded cars like these below can help the players connect with the
game.
VWBMWChevrolet
4. Making the Game more Fun:
What is there: One more important visual attribute is the
Background in the game. The backgroundshas been localized with
prominent locations in India.
What we can do: the idea of Personalized Backgrounds can be brought
into play . There can be a feature where the player can personalize
their backgrounds according to their hobbies and interests.
Also they can put their profile picture or an album picture in the
background. It can be a great new feature which will attract
players from all over.
A personalized picture or a interest picture of a player as a
background would be an interesting feature.
5. More CelebrityInvolvement
What is there: There is a fair amount of celebrity involvement in
the network as well as the game (celebritys street).
What we can do: The involvement of celebrities can be brought in a
more enhanced level in the game.
A prominent celebrity can be brought in to play the game and the
news can be brought in through media channels (press releases,
print or TV ads.)
The game play of the celebrity should be continuous, not necessary
the celeb has to play the game himself but it should seem like
that.
Through this the interest of the players can be regained as well as
new players will walk in.
More focus should be given to the celebrities who are active in
Social Media than the celebrities who just created an account here
and there and are static!!!
6. UsingFacebook:
What is there: Share and connect feature is already prominent in
Ibibo but it has to be more vicious. It must be remembered that
most users in Ibibo are already there in Facebook.
What we can do: There are few steps if followed will bring out the
marketing genius in the game.
Some of these steps are already being followed but it has to be
more pro-active.
This includes an official Facebook Fan Page with all notifications,
news and announcement continuously updated.
The existing IbiboPage has only 64 fansthis issue has to be
immediately fixed!!!
Also there is no official Fan Page of the Parking Wars which has to
be created ASAP to reach out.
7. Ways to make the Game more viral:
Utilize all FB Platform features
- Games cant be too dependent on any single FB platform feature.
8. It has to utilize all FB platform features available: publish2stream, notifications, publish pictures, become a fan, bookmarking, email etc. 9. Some features are better at acquiring users, some are better at retaining users. This metric has to be figured out.