IBERIA’S FIRST ETHICAL & SUSTAINABLE TRADE SHOW...skincare, clothing, homeware and cleaning...

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www.ecolivingiberia.com IBERIA’S FIRST ETHICAL & SUSTAINABLE TRADE SHOW

Transcript of IBERIA’S FIRST ETHICAL & SUSTAINABLE TRADE SHOW...skincare, clothing, homeware and cleaning...

Page 1: IBERIA’S FIRST ETHICAL & SUSTAINABLE TRADE SHOW...skincare, clothing, homeware and cleaning products. The event will attract thousands of visiting distributors, wholesalers, retailers

www.ecolivingiberia.com

IBERIA’S FIRST ETHICAL &

SUSTAINABLE TRADE SHOW

Page 2: IBERIA’S FIRST ETHICAL & SUSTAINABLE TRADE SHOW...skincare, clothing, homeware and cleaning products. The event will attract thousands of visiting distributors, wholesalers, retailers
Page 3: IBERIA’S FIRST ETHICAL & SUSTAINABLE TRADE SHOW...skincare, clothing, homeware and cleaning products. The event will attract thousands of visiting distributors, wholesalers, retailers

The Iberian tradeevent for consciousbeauty & eco livingGenerate new business this year and getyour products in front of thousands of keynatural and organic buyers…Eco Living Iberia is the only fully professional Iberian trade showfor eco living: self-care, beauty, skincare, clothing, homewares andcleaning products. The show will attract thousands of visitingdistributors, wholesalers, retailers and buyers who will come to seea showcase of sustainable, ecological, ethical and organicexhibitors from Iberia and the rest of the world.

Co-located with Organic Food Iberia, the exciting newinternational trade event dedicated to promoting the organic foodand wine industry. The combined shows will host over 400exhibitors and thousands of trade buyers from across Europe andaround the globe.

With a major international marketing campaign and a hostedbuyer programme, these combined events will be the first fullyprofessional organic & ecological trade fairs to be hosted in Spain.

Who Visits the Show:Key trade buyers from leading:

SupermarketsDepartment StoresDistributors & WholesalersOnline RetailersImporters & ExportersPharmaciesHealth StoresBeauty ChainsSpas, HotelsAirlinesTourist Attractions

Ethical ValuesThe organiser behind the event, Diversified Communications, is a successful publisher and event organiserwith its roots in the natural and organic movement and has become one of the most successful organisers oftrade shows for the sector, including Natural & Organic Products Europe in London, Nordic Organic Food Fair,Natural Products Scandinavia and Naturally Good in Australia. In addition, Diversified Communicationspublishes Natural Products Magazine, Natural Products Online and Natural Products Global. It is a familyowned company with strong ethical principles.

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Eco-Living Iberia is the only trade show in the Iberian Peninsula dedicated to eco-friendly self-care, beauty,skincare, clothing, homeware and cleaning products. The event will attract thousands of visitingdistributors, wholesalers, retailers and buyers who will come to meet hundreds of suppliers of sustainable,ecological, ethical and certified organic products from the Iberian Peninsula and the around the world.

Co-located with the brand-new trade event dedicated to certified organic food and wine, Organic Food Iberia, these exciting new international trade events will host over 400 exhibitors andthousands of trade buyers from across Europe and around the globe Both events will benefit from uniquevisitor and exhibitor marketing campaigns, in three languages: English, Spanish and Portuguese ensuringthat the right buyers for your business are qualified, targeted and delivered.

Eco-Living Iberia is organised by Diversified Communications, a world leader in successful events andpublications in the eco and organic markets. It also has the support of the Spanish and PortugueseGovernments, as well as the main European associations, trade bodies, publications and institutions.

This event will be a platform for producers and buyers to meet and do business, not just in Iberia butinternationally too. Meet buyers face to face and increase their brand awareness of your product range.The show will benefit from our long-standing and trusted relationships with influential trade bodies,associations, media partners and industry figures including senior buyers and decision makers establishedacross our successful portfolio of events and news publications.

Reasons to exhibit

The Innovation Zone and Eco & OrganicAwards Iberia

The most popular feature for buyers, this is whereexhibitors can showcase their latest products andinnovations in the spotlight. This feature is only forproducts launched in the last 12 months; visitorsand special guests will vote for which productshould win from 12 categories. The winningproducts will then go on to be announced at theEco & Organic Awards Iberia.

Eco TheatreFeaturing thought leaders, opinion formers andpioneers from the industry, these educational seminarsessions will give crucial insight into the latestdevelopments in the ecological and sustainableindustry both locally and internationally.

VIP Programme & Hosted BuyersKey Buyers from across Spain and Portugal canapply to attend the event as a VIP. VIP status willprovide you with a bespoke floorplan, your badgeposted to you in advance of the show and accessto the VIP lounge throughout your visit. Apply foryour place here.

The Hosted Buyer Programme is for Buyers fromacross Europe and beyond. This programme meansthat eligible buyers will receive contributionstoward their flights and accommodation.

What’s happening at the event?

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With the support of the Spanish, Portuguese andregional governments, Eco Living Iberia andOrganic Food Iberia are not to be missed.

The launch of Eco Living Iberia is as a directresult of requests for a high-profile internationaltrade fair in Iberia, which canproperly reflect the importanceof the region on the internationalstage. The launch follows monthsof research and consultationswith key stake holders, includingexhibitors, trade buyers, tradeassociations, the autonomousregions and the government.The result of this work, is thelaunch of two separate co-located events, supporting thesame principles: Eco LivingIberia and Organic Food Iberia.

The two separate events willeach have their own distinct branding, look andfeel, serving different audiences but benefit fromthe synergy and international reputation of bothbrands. Our intention is to grow these events tobecome the most important organic and ethicaltrade events in the world.

Supported bythe industry

Alvaro BarreraPresident

Évelyne Alcázar MarínInternational Manager

ADVISORY PANEL:

Jaime Manuel Carvalho FerreiraHead of the Board

IFEMA | Madrid6-7 June 2019

ecolivingIBERIA

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International Marketing Campaign A successful show is a busy show full of qualitybuyers and we are working hard to promote Eco Living Iberia through an extensive andcomprehensive international PR & Marketingcampaign, in English, Portuguese and Spanish.The international marketing campaign willinclude:

• Mass Media Advertising • National and International PR • Websites/Digital marketing• Social media• Direct Mail • Telemarketing• Hosted Buyers & VIP programme• Press & Media:

Full page adverts, editorial, web banners,online editorial, solus emails, and sponsorednewsletters via our supporters and mediapartnerships.

Visitor Emails & Postal MailWe have an extensive database of target visitorsand we are continuously generating andresearching new contacts to extend ourmarketing reach. We also print and post outselected pieces of direct mail to specificallytargeted buyers. In addition, we send third partyemails to the databases of our partners in theindustry and the media.

VIP Buyer Campaign – 500 Hotel RoomsLet us know who your VIP buyers are and we willinvite them to the show on your behalf and wewill send them a special personalised invitationcontaining your company details offering themthe exclusive benefits of attending the show as a VIP.

Plus, we have introduced an exciting initiativefor 500 VIP Buyers whereby we will offer up to€100 per buyer, toward a night’s accommodation.

Hosted Buyer CampaignThis major campaign requires many hours ofresearch, relationship building and a largemarketing spend ensuring that we have the biggestinternational buyers walking the show floor. Thisinitiative is exclusively open to buyers with aminimum spend power of more than €500,000 andfrom large organisations from across the world.These hand -picked individuals are personallyinvited by us to attend the show and they receive:

• Flight re-imbursement up to €200• One night’s accommodation• Networking opportunities throughout the

show• Fast-track entry - their badge is posted to

them in advance• Access to our VIP lounge• Free refreshments for the duration of the show• Personalised floorplan and exhibitor list

Attracting the visitors

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The marketing team provide exhibitors with a multitude oftools to support your investment, ensuring you have the verybest experience. This marketing support is provided at noextra charge, as part of your stand cost.

The Buyer’s Product GuideDetailing the new products launched at the event, this piecewill be sent to our database of key retail buyers across Europeprior to the show, putting your products in the spotlight.

Show GuideThe show guide, given to all visitors to the event on arrival,contains full listings of all exhibitors including contact detailsand a 70-word company profile, as part of your booking.Enhance your presence by adding your logo, or takingadvantage of the many advertising opportunities available.

Press OpportunitiesOur dedicated team executes an unrivalled PR campaign to acomprehensive database of international and regional tradepress. As an exhibitor, you can highlight your presence andcompany news by uploading your press releases directly intothe show website.

Complimentary Invitations and Show BrochuresInvite your customers to visit your stand at the show by usingour free Visitor Invitations and show brochures in mailings,invoices and in person with your sales team.

E-InvitationsWe will create you an e-invitation to send out to your contactsencouraging them to visit you on your stand. This will containyour company name and stand number and by personallyinviting them to the s how, they will save €50.

‘See us at the show’ bannersAvailable in English, Spanish and Portuguese, and in a varietyof different sizes, include them communications invitingcustomers to see you on your stand, saving them €50!

Exhibitor marketing support– all included in your stand package

Regional & International PavilionsAny region or country taking a pavilion with aminimum of 100m2 before November 2018, will get a10% discount. For those booking a minimum of250m2, we can offer a 15% discount.

We offer flexible solutions for associations,embassies, trade promotion agencies and otherorganisations to bring their members to this dedicatedtrade only event.

SPACE ONLY PACKAGE:Gives you the opportunity to design and buildyour stand yourself.

Space only (minimum 12m2) Cost*

12m2 – 20m2 €269 per m2

21m2 – 100m2 €249 per m2

101m2+ €229 per m2

*Corner stands and premium positions +10%

With a bit of creativity you can easily make yourstand look great. Get some stickers, backdrops, adifferent carpet colour or get your walls painted – spenda bit extra and stand out from the rest.

Add some creative flair...

Call us today to discuss your exhibiting options within the show

UK office Fiona Allen – Portfolio Director Tel: +44 (0)1273 645124 Email: [email protected] Alex Suau – Senior Sales Executive Tel: +44 (0)1273 916521 Email: [email protected] Amanda Thackray – Sales Manager Tel: +44 (0)1273 645135 Em ail: [email protected]

Spanish office Susana Andres Omella – Project Director Tel: +34 687 050 300 Email: [email protected]

Rates & PackagesWe offer two main stand choices:

FULL STAND PACKAGE:A hassle-free package including the stand build, walls, name board,table and chairs.

Shell (minimum 6m2) Cost*

6m2 – 12m2 €299 per m2

13m2 – 30m2 €269 per m2

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Diversified Communications UK is a dynamic and innovative event organiserand information provider. We are passionate about the communities weserve and inspired by our goal of building business with a conscience.

Organised by

Madrid itself is a hugely vibrant destination, described by manyas the city that really knows how to live. It has evolved into one ofthe great culinary capitals of Europe, showcasing the manyvarieties of organic food and eco-living products from everyregion of Spain. Its central location on the Iberian peninsulamakes it easily accessible from all parts of Spain and Portugal, aswell as further afield. Just 10 minutes from the airport, it is one ofthe most accessible international venues in Europe.

The VenueEco Living Iberia will be heldat IFEMA, in Hall 14, which isa self-contained facility with14,000m2 of available space.With excellent transportlinks it’s easily accessiblefrom all regions of Spainand Portugal. 10 minutesfrom Adolfo Suárezairport. Close to the citycentre by Metro or Taxi.

The perfect location