iBeacon
-
Upload
steven-osborn -
Category
Mobile
-
view
766 -
download
4
description
Transcript of iBeacon
![Page 1: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/1.jpg)
Steven Osborn
iBeacon
![Page 2: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/2.jpg)
Steven Osborn
Co-founded Urban Airship 5 years ago.Co-founded Smart Mocha with Surj and Jake OlsenStarted Thing Tuesday (Surj does all the driving now, Thanks Surj!)Authored Makers at Work , Apress 2013
[email protected] @steve918
![Page 3: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/3.jpg)
What is an iBeacon?
![Page 4: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/4.jpg)
iBeacons
Indoor location triggers
![Page 5: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/5.jpg)
Indoor triggers
Incentives / Coupon (Sign spinner)Indoor directions / navigationCustomer greeting (Hotel)Occupancy management (Stadium)Enter, Exit, Historical
Location context
![Page 6: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/6.jpg)
Bluetooth LE
iBeacons are BLE devices
Bluetooth Low Energy (LE)Bluetooth SmartBluetooth 4.0
![Page 7: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/7.jpg)
BLE Devices
Lots of new devices
![Page 8: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/8.jpg)
iBeacons
It’s all about the logo
![Page 9: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/9.jpg)
BLE Beacons
Not all beacons are iBeacons
![Page 10: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/10.jpg)
Key Players
![Page 11: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/11.jpg)
Radius Networks
![Page 12: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/12.jpg)
Redbear Labs
![Page 13: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/13.jpg)
Estimote
![Page 14: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/14.jpg)
Gimbal
![Page 15: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/15.jpg)
Motorola
![Page 16: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/16.jpg)
Paypal
![Page 17: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/17.jpg)
GE iBeacon integration
Everyday devices as iBeacons
![Page 18: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/18.jpg)
Chip Makers
![Page 19: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/19.jpg)
Texas Instruments
CC254X
![Page 20: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/20.jpg)
Nordic Semiconductor
nRF51822, nRF51422, nRF8001, nRF8002
![Page 21: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/21.jpg)
Concerns
![Page 22: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/22.jpg)
1
ManagementWho is responsible when stuff doesn’t work
2 3 4 5
![Page 23: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/23.jpg)
Management
iBeacon management
Thousands of hardware devicesHundreds/thousands of storesProvisioningMonitoringMaintenanceBatteries!
![Page 24: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/24.jpg)
1
PrivacyBig brother is watching
2 3 4 5
![Page 25: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/25.jpg)
Privacy
User tracking
Opt-InLocation requires opt-in
iBeacons are transmitting, your device listens You track iBeacons, they don’t track you.
MAC rotation
![Page 26: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/26.jpg)
1
Battery LifeGot juice?
32 4 5
![Page 27: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/27.jpg)
Battery Life
Can’t pull power out of the air (yet)
iBeacon spec says to transmit every 100msSo much for coin cell batteries
USB beaconsHow to know when one diesHuge cost to roll a truck to replace batteriesAlso has some burden on phone battery
![Page 28: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/28.jpg)
1
SecurityI see what you did there
42 3 5
![Page 29: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/29.jpg)
Security
Haxx
BLE is inherently insecureiBeacon does not provide
EncryptionAuthenticationAuthorizationAssurance a user is actually at a location
Easily spoofableEasily detected by competitionInsecure channel
Roll your own encryption if you need it
![Page 30: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/30.jpg)
1
AdoptionIt’s Apple’s baby, but does anyone want it?
52 3 4
![Page 31: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/31.jpg)
Adoption
Many people are rolling out their own, non-iBeacon BLE beaconsAndroid doesn’t support it out of the box. Hasn’t announced plans too.
Apples and Oranges
![Page 32: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/32.jpg)
What do Consumer's think?
![Page 33: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/33.jpg)
Consumers response
It’s all about appropriate context
![Page 34: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/34.jpg)
Good Push Index
Urban Airship
Proper / Improper uses of notificationsReal world customer response
![Page 35: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/35.jpg)
Open Beacons
![Page 36: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/36.jpg)
Open Beacons
www.openbeacons.com
![Page 37: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/37.jpg)
Open Beacons
Open HardwareOpen FirmwareIncreased securityOTA firmwareSpoof resistant
Rotating UUIDiBeacon compatibility
Goals
![Page 38: iBeacon](https://reader036.fdocuments.us/reader036/viewer/2022070304/54c84c834a79598a448b45e3/html5/thumbnails/38.jpg)
Thanks!