Ibe presentation sept 2011
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Transcript of Ibe presentation sept 2011
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Engaging building users in energy reduction: the challenge of behaviour
change
Dr Richard Bull
Institute of Energy & Sustainable Development
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DE MONFORT UNIVERSITYWorld-class university situated in Leicester, with more than 18,000 students and 3,000 staff, five faculties offering around 400 courses and an annual turnover in the region: £132.5 million
INSTITUTE OF ENERGY AND SUSTAINABLE DEVELOPMENTLeading research institute conducting innovative and groundbreaking research into renewable energy, sustainable development and public engagement. Also run 3 MSc courses.
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THREE CHALLENGES
① The visibility of energy
② Whose behaviour are we trying to change?
③ The challenge of public engagement in the workplace
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①T
he v
isib
ility
of e
nerg
y
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B y i t s n a t u r e , ‘ e n e r g y ’ i s a n a b s t r a c t a n d i n v i s i b l e f o r c e t h a t i s c o n c e p t u a l i s e d o r c o m m o n l y d e f i n e d i n a n u m b e r o f d i f f e r e n t w a y s , f o r e x a m p l e a s a c o m m o d i t y, a s a s o c i a l n e c e s s i t y, a s a n e c o l o g i c a l r e s o u r c e , o r a s a s t r a t e g i c m a t e r i a l . *
* B u r g e s s & N y e ( 2 0 0 8 ) , R e - m a t e r i a l i s i n g e n e r g y u s e t h r o u g h t r a n s p a r e n t m o n i t o r i n g s y s t e m s , E n e r g y
P o l i c y
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(2)Whose
behaviour are
we trying to
change?
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CYBER DISPLAY• Energy Cities represents more than 1000 local authorities
from 30 countries, mainly municipalities• The Display Campaign is a voluntary scheme
municipalities can adopt to demonstrate a commitment to reducing energy consumption of public buildings.
• A key part of the rationale for developing the energy display label was to motivate decision makers towards a common approach for European certification for energy performance of non-residential buildings, and engage municipal energy managers and the general public around the subject of energy and buildings.
• As a project partner, DMU was responsible for evaluating the success of the campaign
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DISPLAY COMMUNICATION ACTIVITIES
• Education/Training programmes • Communication Activities• Internal Communication• Local Energy CYBER Display Days• Schools Programme • Local Press Articles and Media Relations;• Local Communication Materials• Staff Training Workshops
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IMPROVING BUILDING PERFORMANCE
The overall trend is of this set of buildingsmoving ‘Towards Class A.’ By this we mean there is, overall, a increase in higher rating certificates(A C) and a decrease in ratings G-D.
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FINDINGS FROM DISPLAY®• Display® lead to demonstrable increases in building performance and
energy awareness. But . . .
• There is no one single measure or ‘quick-fix’ for moving buildings ‘Towards Class A’.
• The importance and success of Display® is in recognizing that the poster is merely a beginning of the journey ‘Towards Class A’.
Buildings in Display® that improve . . . 1. Invest in multiple refurbishments especially lighting controls and boiler replacement
and avoid using air conditioning;
2. Invest in new types of building controls especially heating controls;
3. Have a full time energy manager and voluntary environmental champion;
4. Organized local media campaigns and used creative promotional materials;
5. Attended local and national networking events such as 'national users club event'
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A technical improvement is the result of someone’s behaviour being changed, be it the facilities manager, finance director, energy manager or mayor.
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the aim? To understand the role of ICT in reducing energy consumption of a large scale public building through the design of an ICT interface connecting building users to their electricity consumption.
DUALL
③ The challenge of public engagement in the workplace
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BEYOND INFORMATION PROVISION
• There is a need for a different approach recognising the complexity of user perceptions and understandings (Niemeyer, Petts et al. 2005);
• Combining a bottom-up and top-down approach in order to minimise mixed messages (Owens 2000);
• The value of public engagement (Burgess and Clark 2009; Ockwell, Whitmarsh et al. 2009).
• The importance of context.
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CONCLUSIONS/RECOMMENDATIONS
• Complex issues exist around behaviour change in the workplace, not least – where does responsibility lie for energy reduction & whose behaviour are we trying to change.
• There is a need for more creative and less ‘quantitative’ visualisation tools
• Significant energy reductions can be made through simple measures (consumption in unoccupied hours is a substantial problem)
• Public engagement in the workplace must be ‘fit for purpose’