Programs Description

Program Title: International Business Driving License Program Description:

Chapter1: Entrepreneurship and Starting a Small Business: Introduction to entrepreneurship

What does it takes to be entrepreneurship

Types of business ownership

Franchise and Cooperative

Mergers

Planning

Financing

Managing you employee

Chapter 2: Management: Functions and Styles What is management?

Functions of Management

Tasks and Skills at different Levels of Management

Leading

Controlling

What else do mangers do?

Management Styles

Chapter 3: Leadership and Motivation Motivation

Introduction to Motivation and leadership

Management and Leadership

Leadership Qualities

Leadership Styles

Formal and Informal Leadership

Transformation Leadership

Taylor, Mayo, Maslow and Herzberg

Employee empowerment

Chapter 4: Human Resources

The Human Resources Process

Determining Human Resources Needs

Recruiting from Diverse population

Training and Development

Managing Training

Compensation

Pay Systems

Apprising

Laws Affecting Human Resources

Chapter 5: Marketing: Product and price

Introduction to Marketing

Pitman Training Center

Mirqab – Shuhada Str.Souck Al Sfat – 3rd floor - Tel: 22408069 – Fax: 22470176 www.pitman-training.com.kw

2 | P a g e

The Eight Functions of Marketing

Market Segmentation

Consumer Behavior

The 4p’s of Marketing

Total Product Offer

Market Research

Branding

Product Development Process

Product Life Cycle

Break-even Analysis

Pricing Strategies

Chapter 6: Marketing: Place and Promotion

Introduction to Place and Promotion

Logistics and Transportation

Retail and Distribution

Advertising

Personal Selling

Public Relation

Sales Promotion

Other Types of Promotion

Chapter 7: Understanding Financial Information and Accounting

Introduction to Accounting

The Importance of Financial Information

What is Accounting?

Areas of Accounting

Managerial and Financial Accounting

Auditing

Tax Accounting

Accounting Tools

Balance Sheet

Income Statement

Analyzing Financial Statements: Ratio Analysis

Profitability Ratio

Chapter 8: Business in Global Market

Understanding Globalization

Global Trade

Why Trade Globally?

Comparative Advantage and Absolute Advantage

Measuring Trade

Unfair Trade Practices

Trade Protection and Agreements

Strategies for Reaching Global Markets

Foreign Direct Investments

Pitman Training Center

Mirqab – Shuhada Str.Souck Al Sfat – 3rd floor - Tel: 22408069 – Fax: 22470176 www.pitman-training.com.kw

3 | P a g e

Economics and Financial Forces

Chapter 9: Demonstrating ethical behavior and Social Responsibility

Ethics in Business

Ethics Defined

Personal Ethics

Corporate Ethics

Corporate Social Responsibility Defined

Corporate Philanthropy

Customs

Society and the Environment

Chapter 10: Information Technology in Business

The Role of Information Technology in Business

Brief History of Information Technology

E-business and E-commerce

Software

Hardware

Hackers and Viruses

Governmental Security

Reliability of Data

Chapter 11: How Economics Affect Business

Understanding Economics

Basic of Economics

Microeconomics and Macroeconomics

Economics Theory

Supply and Demand

Free Market Capitalism

Socialism and Communism

The Trend toward Mixed Economics

Gross Domestic Products

Unemployment

Fiscal and Monetary

Pitman Training Center

Mirqab – Shuhada Str.Souck Al Sfat – 3rd floor - Tel: 22408069 – Fax: 22470176 www.pitman-training.com.kw

4 | P a g e