Ib2 x marketing plan outline
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Strategic Marketing Outline
International Brand Exchange.
B2X -B2B-B2C-B2E
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What is ?
IB2Xis We are IB2X one stop marketplace for all your licensing needs..
IB2X has attracted recognition for its vanguard offensive into the futuristic
world of brand IB2X boost, where you would only be limited by your imagination.. Due
to the increasing demand for such technology in the competitive world of markets and
data, IB2X is determined to manifest their technology to those who are in need of real
time information.
With significant experience IB2X is ideally positioned to exploit the
innovation of the branding arena.
IB2X marketplace for global trade and the provider of online marketing
services for importers and exporters. It is the place for buyers and suppliers to find
trade opportunities and promote their businesses online.
IB2X is not a trading company but rather an online business platform,
where you can search or post information to find potential BRANDING, LICENSING
and Business partners.
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Intro to IB2X Group
• Established to develop a service to provide information to mobile devices; first
company to develop such a service and patent the method. Involved in not only the
mobile media and branding and licensing industries but import-export,
transportation and logistics services, and sales and marketing specific real-time
solutions.
• Our platform, GLOBAL MARKETPLACE, offers marketing services to brand
owners license their brands, importers and exporters, sellers connect with potential
buyers, service providers exhibit their capabilities, and if your group requires
anything not listed above our experienced staff will accommodate and find a way to
assist you.
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Services of IB2X
• matching brands with potential licensors
• matching buyers and sellers
• manufacturing
• advertising/creative/web design/marketing
• brand awareness
• trade mark/ IP work
• professional services
• online shopping
• manage your inventories
• digital media
• convenient back office solutions
• accounting/billing
• logistics/shipping
• Remember IB2X where solutions eliminate problems before they occur.
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• Unprecedented speed to market,
• immediate customization on the fly
• Complete integration with any and all data source(objects as well
• Instantaneous reporting
• Live transaction events and causations
• Live inventory functionality, replenishing etc..
• State of the Art Graphic
• complete or partial automation
• Marketing of licensees where a company wishes to use the process
with their own technology;
• Marketing of licenses offering the IB2X technology allowing
companies to create their own products.
Facts: At IB2X we intend to capitalize upon our
technology through our platform by:
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Market Environment: Strengths
• Consumers trends.
• Branding & Enormous market growth
potential(Canada, U.S., Japan, Europe, elsewhere).
• Increase in demand for in time services.
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Market Environment:
Challenges of IB2X
• B2X -B2B-B2C-B2E need more real time information.
• Merchants need effective ways to receive research
• The need to develop ways of transmitting credible, meaningful messages to public.
• Branding products placement and distribution (broadening channels).
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Multimedia Marketing
Preparation IB2X
• Website /Merchant Banking
/Fulfillment / Call Center
• Online Animation(message)
• Video linked to your website
(Netfomercial)
• IB2X Club & Benefits – incentives to
customers
• Search Engine Optimization
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Multimedia Marketing
CRAWL• Banner Ads
• Opt-in Email
• Shopping Networks
• Ultimate Mall of Malls Online
• Pay-per-click Search Engines
• Press, Publicity - 100,000 media outlets Nationwide
• Radio Spot – Professional copy and MP3
• Catalog Submissions / On Line Catalogs
• Reps (for retail distribution of your products)
• Magazine Ads – (Submitted to our network of magazines)
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Multimedia Marketing Walk
• Radio- (30- Second Spots)
• Radio- (60- Second Spots)
• Television- Commercials (30-Second)
• Television- Commercials (60-Second)
• Carts-in-mall thru out US and Canada
• Interviews and guest appearances on TV talk show programs
• Editorial newspaper coverage
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Multimedia Marketing
RunA comprehensive, multi-media
program developed only after:
the successful completion of a series of tests designed to refine such things as compelling message, target audience, type of media and other factors that maximize the efficiency / effectiveness quotient. Most plans utilize a combination of a P.I. (per inquiry) and/or our discounted media resources.
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Summary IB2X rollout
• To enhance shareholders value it makes economic sense to
introduce IB2X, as a subsidiary
• Initial valuation of the Company (sub)is believed to be $50-100MM.
Value to be considered of the Patents & Trademarks (to be filed, and
value of the product being presented(current value of the media
secured for product roll out is in excess of $5MM, just for the intro
stage)
• Timing for such roll out of the US based sub estimated to be 90 days,
and several investment banking firms were spoken to, with the view
of obtaining initial funding for the roll out and sponsorship at the
time of introduction.