IB Credentials and Capabilities
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Transcript of IB Credentials and Capabilities
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
Business & Marketing Strategy
Public Relations | Advertising
Content | Blogs | Video
Social Media | Web | SEO
Ads | Design | Images | Film
Events | Sports | Trends
Friends | Fans | Likes
Artists | Athletes
An affiliate of French | West | Vaughan
The Southeast’s Largest Marketing Communications firm, established 1997
Raleigh | Tampa | NYC | LA | Miami | Sarasota
CREDENTIALS &
CAPABILITIES
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
ABOUT US
A Marketing Communications firm,
retained by clients to conceive & produce
campaigns that generate awareness, build
brand equity & drive sustained consumer
preferences for brands.
AGENCY AWARDS & RECOGNITION
2014 National Consumer Agency of the Year
125 Addy’s, Silver Anvils, CIPRAs, Gold Ink,
ECHO, Platinum, BullDog Reporter & PRSA Honors
2-time Florida PR Chapter Agency of the Year
BrandWeek Magazine National Marketer of the Year
Southeast’s Top Powerhouse PR Agency
6-time Mid-Size Natl. Agency of the Year Finalist
One of America’s 25 Best Agencies to Work For
5-time Top 20 Creative Agency
One of America’s 5 Best Lifestyle Agencies
One of America’s 10 Best Branding Agencies
*Combined French | West | Vaughan & Ignition
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR BRANDING EXPERTISE
We’ve developed & enhanced brands for every shape, size
& industry (Fortune 500, mid-size, entrepreneurs)
Connecting these diverse companies to opportunity:
Our focus is on understanding the business model,
revenue streams, products & competitive landscapes
Our emphasis is on getting inside consumers’ emotional
needs & rational expectations (and on their smart phones)
Our ability is to identify appropriate promotional
opportunities, both live & virtual, in which customers
intersect with one another & interact with brands
We use this know-how to craft powerful brand identities
& carve out market positions in creative, fun, consistent &
compelling ways.
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR JOB
To design & implement integrated marketing communications
programs for our clients that heighten awareness &
generate sales
To ensure our clients’brands are visible, relevant to their
customer’s changing needs & competitively differentiated
To educate, influence, persuade, motivate and enable
targeted customers on behalf of the brands we represent
To help our clients establish & maintain credibility
by earning the implied endorsement of media influencers
To protect our client’s reputation
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR APPROACH
To “participate in the consumer community” we usually begin
marketing campaigns with “targeted content marketing”
and deploy digital video for mobile search impact
To “earn consumer engagement and build an audience” we…
Find story hooks about your brand and prepare the content
Get the content in front of market influencers, gauge their
interest, calibrate and repeat
Support messaging with appealing dimensional items to
maintain the interest of targeted influencers
Train your spokespeople and prepare your sales team to
handle inquiries
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
WHAT TO EXPECT FROM YOUR AGENCY
An experienced point-of-view
Spot-on creative ideas
supported with research
Strategic problem solving
and rapid implementation
Confidentiality, loyalty, respect
A team you genuinely enjoy working with
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
WHAT AN AGENCY EXPECTS FROM A CLIENT
To be provided with necessary
information to make solid
recommendations
To maintain realistic expectations
once objectives are agreed upon
(there is no magic wand)
To be considered as an extension
of your marketing staff
To make timely decisions, build
internal support for good ideas,
and secure appropriate funding to
implement the best campaigns
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
Awareness
Purchase Consideration & Intent
Traffic / Inquiries / Leads / Conversions
Investor Interest & Engagement
Brand Value / Equity
WHAT SHOULD WE ACHIEVE?
public relations
marketing
special events
branding
advertising
design
media
web
film & television
celebrities
speakers bureau
models
photography
OUR FEES
We provide campaign or project-based budget
recommendations based on the level of talent required
and the estimated amount of time necessary to complete
the objectives
Your team may be comprised of talent at various levels of
seniority & experience
For example, we develop & deliver strategy with
senior counselors & often execute campaigns with
seasoned project managers