WLSACONVERGENCE SUMMIT

#CSUMMIT14

Targeted Growth from Consumers

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Today’s Healthcare Consumer

Pricing transparency

Educated and savvy

Picking up more of the cost

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Consumers in The Digital Age

Always “on”, connected, mobile and transportable

Control their own experience – changed from “something people watch” to “something people do”

90% of the world’s data has been generated over the last 2 years**May, 2013

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Healthcare is in Transition

• Healthcare is at a fork in the road

– Transition from fee for service and fee for value

• Consolidation

• Hyper outpatient / retail growth

• Expansion / new customers

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Tough Questions

• What services present the most opportunity for growth and profit?

• How do we improve margins if we can’t cut costs anymore?

• Who are the best customers to target?

• How do we make sure our best customers stay with us?

• How do we connect with them on a one-to-one basis?

• Which channels are best to engage with them?

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Hospital EncounterClinic EncounterFinancialsWeb RegistrationsEvent AttendanceCall CenterLanding PagesActive Digital Footprint

Transactional

Market ShareMarket ClaimsDemographicsPreferenceModeling/scoringProspectsSelf-reported conditionsMedia preferencesBuying preferences

Quantitative

Online personasPsychographicsPassive Digital FootprintPatient Panels

Qualitative

Total Information Awareness

WLSACONVERGENCE SUMMIT

#CSUMMIT14

The Power of Understanding through Visualization• The industry’s only GIS (geographical information system)

count engine

• Users can better view, understand, query, interpret and visualize data

• Provide more clarity in revealing relationships and patterns

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Seamless Intersection of Strategy and Engagement

• Cross-media communications

• eMail

•Direct Mail

• IVR

• SMS

• Social

• PPC/SEM/SEO• Shared content• Control over all variable versions

• Scheduling• Immediate access

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Anonymous Web Persona to Known Person

The only company that helps you hunt smarter for “anonymous” targets

Incomplete records areenhanced through append services to capture and track additional prospects

Data from landing pages is imported directly into the TLH application

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Tea Leaves Health Background• Formed in 2011

• 50+ years combined healthcare strategic growth experience

• Proprietary technology built from ground up to meet the needs of healthcare providers

• Data partners world-recognized experts at online transactional data systems and software applications

• Over 170 hospital clients

• Over 650 users

WLSACONVERGENCE SUMMIT

#CSUMMIT14

Thank you!