Iat설계
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Transcript of Iat설계
Persuasion and Attitude
Change
Making own IAT
Psychology 20092103Kwon So-yeong
IAT: Implicit Associa-tion Test
My own IAT: Domestic products vs. Foreign-made arti-
cles
Good: romance, precious, fantasy, happy, loveBad: tragedy, boring, stupid, awful, brutal
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Romance
Good Bad
Happy
Good Bad
Awful
Good Bad
Precious
Good Bad
Stupid
Good Bad
Brutal
Good Bad
Tragedy
Good Bad
Fantasy
Good Bad
Boring
Good Bad
Love
Good Bad
Domes-tic productsGood
Foreign-made arti-
clesBad
romance, precious, fantasy, happy, lovetragedy, boring, stupid, awful, brutal
Foreign-made ar-ticles
Domestic products
Foreign-made arti-cles
Domestic products
Good Bad
romance, precious, fantasy, happy, lovetragedy, boring, stupid, awful, brutal
My design is over, Thank you
This IAT designed for inquire, Say you love the seemingly Domestic products,
but unconsciously tend to automatically pre-fer Foreign-made article.
★