Iashighton / New Marketing, new ways to success
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Transcript of Iashighton / New Marketing, new ways to success
NEW MARKETINGNEW WAYS TO SUCCESS
Madalin MaticaMarketer
DotCommerce / E InvestIasinghton, 4th of September 2008
WHO AM I ?
Madalin MaticaManaging Partner
DotCommerce Intl – USADotCommerce Romania
Madalin Matica Marketing Consultant
E Invest Marketing Romania
OR JUST ME…..
WHAT KIND OF MARKETER AM I ?
I do believe in New Marketing and the Re Birth of All MarketingI believe in a new paradigm that will rule the WorldI believe in permission, in viral and in OnlineI do believe in moral standards and ethics
I believe the World should be re-invented.
The old ways The new ways
TWO PARADIGMS
NEW MARKETING IS ALL ABOUT LOVEMARKS ( NO NOT BRANDS). ARE U 1 ?
UNDERSTAND THEM. INVENT IT. TEST IT. LAUNCH IT*. (HOW THE NEW MKT WORKS)
* “it “ is NOT a products but a want
THE VIRAL WORLD( BRIEF TOUR INTO THE PRINCIPLES OF VIRAL)
Sneazers Hive VelocitySmooth PersistanceAmplifier Vector Medium
NOW THAT’S THE PART WHERE INTERACTION BEGINS…
HOPE YOU LIKED MY IDEAS…MORE AT WWW.EINVEST.RO DON’T HESITATE TO READ MY BLOG:BLOG.DOTCOMMERCE.RO & EMARKETERS.EU EMAIL ME AT : [email protected] ON TWITTERS AS : MMATICA AND ON AND ON ….