IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS...
-
Upload
logan-hoover -
Category
Documents
-
view
219 -
download
0
Transcript of IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS...
![Page 1: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/1.jpg)
IAEAInternational Atomic Energy Agency
Sharing Experiences in Promotion and Marketing among INIS members
Bruna Lecossois,
Capacity Building and Liaison Group
INIS & NKM Section
34th Consultative Meeting of INIS Liaison Officers3-5 November 2008, Vienna, Austria
![Page 2: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/2.jpg)
IAEA
Introduction
• Importance of sharing information and experiences
• Available, easy to use tool
• Feedback
![Page 3: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/3.jpg)
IAEA
Sharing Information and Experiences
Information sharing adds value
Information is a strategic asset
Original idea
Feedback
Questions
Amplifications
Modifications
Comments
New Ideas
PerspectivesClarifications
![Page 4: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/4.jpg)
IAEA
An Important Asset …
• Richness of experience within INIS network:• Each centre has its own relevant activities :
• Presentations
• Training
• Special Events
• Informational materials
• Publications
Over 30 years of marketing and promotional experience
![Page 5: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/5.jpg)
IAEA
… Tangible Benefits
• Systematic sharing of information and experience:• Tap into & increase this wealth
• Identify common issues & develop better solutions
• Replicate successful initiatives
![Page 6: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/6.jpg)
IAEA
Tool for Sharing
INIS in the World
![Page 7: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/7.jpg)
IAEA
INIS in the World
• Process:
• Send News, Experiences, Success stories to:
[email protected] and/or [email protected]
• Information will be posted online:• Easily accessible to other members
• Other members can contact you for more information or to initiate a dialogue
![Page 8: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/8.jpg)
IAEA
Your Feedback
• Increasing efforts to better understand issues and challenges:Eg. Survey of INIS Liaison Officers (2007)
• Brief questionnaire to determine:• Which promotional products are most useful for you• Practical ways to better assist you with your marketing and
promotional efforts
![Page 9: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/9.jpg)
IAEA
Questionnaire
• Rate the usefulness of different materials
• Rate the helpfulness of potential initiatives
• Give us your suggestions
![Page 10: IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649edc5503460f94bec65d/html5/thumbnails/10.jpg)
IAEA
Bruna LecossoisInformation Officer,
Capacity Building & Liaison
INIS & NKM Section
Email: [email protected]