IABUK "Mobile & The Consumer Journey" 29/01/113 Oisin Lunny

Senior Market Development Manager, OpenMarket

Mobile & The Consumer Journey

@oisinlunny

Proprietary & Confiden0al to OpenMarket

Your Trusted Partner for Mobile Engagement

OpenMarket are...


OpenMarket provide...

“The industry-leading, cloud-based mobile engagement platform, allowing customers to create

complex mobile solutions without the need for their own technical

infrastructure.”


OpenMarket customers include...

Mobile & The Consumer Journey

Worldwide smartphone activations…

…outnumber child births three to one.

One in three would…

...give up sex for smartphone access!

What would you give up…?

What % would choose daily use of mobile phone over...

•Alcohol 70 %

•Chocolate 63 %

•Caffeine 55 %

•Exercise 54 %

•Sex 33 %

•Toothbrush 22 %

•Shoes 21 %


Sackville Travel

9

I need a holiday!!!


Finding the hotel

10


Hotel search

11


Car parking

12


Airport promotions

13


Customer compensation voucher

14

25 Proprietary & Confiden0al to OpenMarket

CRM outreach / Above The Line adverts


Arrivals promotion

16


Pay by SMS


In holiday reminders

18


Customer compensation

19


Transport innovation

20

• LBS finds nearest licensed cab from database of over 45,000


Papa Johns Pizza

21


Charity donation

£0

£75,000

£150,000

£225,000

£300,000TV

August 2011

TV

TV events / newspaper ads drove peak donations, in particular support from ITV

Peaking at 298k on 08/07/11

TV promotion

• 500% increase in SMS donations

• 60% opt-in to gift aid

• Double the response from other channels

• 25% added to these donations

• Over £1,500,000 raised by SMS and Gift aid

• OpenMarket processed over £10,000 /second

• Record donations by mobile for DEC

Results


Re-activation campaigns

25

I need a holiday!!!


Multi modal short codes

26


Post campaign analytics

27


Bringing it all together = mCRM

28

SMS chat A2P SMS

Credi0ng

Vouchers

LBS Mul0 modalshortcode Analy0cs


The Future...

29


Every device...

30

...will be a transactional device!


Mobile payments...

31

...add measurability to broad based campaigns!

Text


Google wallet...

32

...trackable ROI and “ads for the real world”.

Text


Remote proximity payments...

33

...the mobile handset is the point of sale.

Text

[email protected]

twitter @OpenMarketEU

www.openmarket.com

text “oisin” to 88600

Contact OpenMarket

mailto:[email protected]




http://www.openmarket.com

http://www.openmarket.com

IABUK "Mobile & The Consumer Journey" 29/01/113 Oisin Lunny

Technology

Transcript of IABUK "Mobile & The Consumer Journey" 29/01/113 Oisin Lunny