IAB’s Internet Key figures.be October 2004

www.iab-belgium.be ; [email protected]

IAB’s Internet Key figures.be - October 2004

IAB’s Internet Key figures.beOctober 2004



Introduction• Purpose of this document is

– To gather figures from existing surveys– To put these figures in a timeline– To provide the market with basic, reliable & up to date figures on the

Internet’s position in Belgium

• Figures are coming fromBIM (InSites) - NetSurf (INRA) - Heliview (ISPA) - Cyberscan (Fastbridge)PMP & Metriweb (CIM) - DNS Belgium - European Commission - IAB Belgium

• DisclaimerAll these surveys do not always have the same methodology or the same issue date. Nevertherless, we compared them in order to get a « Big picture » of today’s Internet position



Summary

• Connexions• Domain names• Audience• Advertising investments• Controlled Websites• E-Commerce



Total Internet connectionsISPA - Heliview

1.424.516

1.694.384

1.892.330 1.945.022

2001 2002 2003 2004*

2004 = Q2



2004 = Q2

Total Broadband connectionsISPA - Heliview

457.759

868.994

1.273.575

1.443.371

2001 2002 2003 2004*



2004 = Q2

Broadband vs Dial-upISPA - Heliview

32%

51%

67%

74%

2001 2002 2003 2004*



.be domain namesDNS Belgium

89.718

176.965

231.820

294.595

365.659

2000 2001 2002 2003 2004September 2004



Universe NetSurf: 15+Universe PMP: 12+Universe Cyberscan: 15+Universe BIM: 15+

Internet Audience% of universe

29,8% 29,2%

38,6%

30,4%

36,9%

41,1%

45,8%

30,0%

37,0%

46,0%

33,0%

38,5%

48,0% 48,0%

2001 2002 2003 2004

NetSurf

PMP

Cyberscan

BIM

2004 BIM = MayPMP 2003/2004



Universe NetSurf: 15+Universe PMP: 12+Universe Cyberscan: 15+Universe BIM: 15+

Internet Audience(Mio)

2,52,4

3,2

2,6

3,2

3,6

4,1

2,5

3,1

3,9

2,7

3,2

4,0 4,0

0,0

0,5

1,0

1,5

2,0

2,5

3,0

3,5

4,0

4,5

2001 2002 2003 2004

NetSurf

PMP

Cyberscan

BIM

2004 BIM = MayPMP 2003/2004



Internet Profile

37%

63%

38%

62%

39%

61%

43%

57%

46%

54%

45%

55%

Women

Men

BIM 2004

BIM 2003

BIM 2002

PMP 2004

PMP 2003

PMP 2002

Universe PMP: 12+Universe BIM: 15+

2004 BIM = MayPMP 2003/2004



Internet Profile

34

56

78

93

32

56

78

93

33

55

77

92

21

51

81

95

25

56

77

91

23

54

75

90

0 10 20 30 40 50 60 70 80 90 100

12-24

12-34

12-44

12-54

BIM 2004

BIM 2003

BIM 2002

PMP 2004

PMP 2003

PMP 2002

Universe PMP: 12+Universe BIM: 15+

2004 BIM = MayPMP 2003/2004



Advertising expendituresIAB/CIM

2,1 M€

4,8 M€

12,6 M€

10,9 M€

18,4 M€

11,5 M€

1998 1999 2000 2001 2002 2003



Ads expenditures / Main sectorsIAB/CIM

27%

32%

10%

17%

8%

2%

20%

26%

12%

21%

17%

3%

22%21%

12%

9%8% 8%

0%

5%

10%

15%

20%

25%

30%

35%

Services Telecom Transport Culture/Tourism/… Home/OfficeEquipment

FMCG

2001

2002

2003



Total controlled websitesMetriweb - CIM

46

103

196

235

131

2000 2001 2002 2003 2004September 2004



2004 = May

e-Commerce in BelgiumInSites - BIM

36% 36%

46%

58%

63%

7%

12%

18%

28%30%

2000 2001 2002 2003 2004

Ever bought a product online (among Internet users)

Percentage of total Belgian population (15+)



e-Commerce in BelgiumEurobarometer - EU - 2003

12%

16%

36%

Be EU-15 Dk

% of population 15+ who have already bought on the Internet



Credits

• Internet connections: ISPA with Heliview

• Domain names: DNS Belgium

• Internet audience: PMP (CIM), NetSurf (INRA), BIM (InSites), Cyberscan (Fastbridge)

• Internet profile: PMP (CIM), BIM (InSites),

• Advertising expenditures: IAB/CIM

• Controlled websites: Metriweb (CIM)

• E-Commerce: BIM (InSites), Eurobarometer (EU)



Contacts

• CIM - http://www.cim.be

• DNS Belgium - http://www.dns.be

• Fastbridge - http://www.fastbridge.be

• Heliview - http://www.heliview.be

• IAB - http://www.iab-belgium.be

• INRA - http://www.inra.com

• InSites - http://www.insites.be

• ISPA - http://www.ispa.be

• Eurobarometer - http://europa.eu.int/comm/public_opinion/index_en.htm

IAB’s Internet Key figures.be October 2004

Documents

Transcript of IAB’s Internet Key figures.be October 2004