IAB’s Internet Key figures.be October 2004
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Transcript of IAB’s Internet Key figures.be October 2004
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
IAB’s Internet Key figures.beOctober 2004
![Page 2: IAB’s Internet Key figures.be October 2004](https://reader036.fdocuments.us/reader036/viewer/2022082711/56813219550346895d987878/html5/thumbnails/2.jpg)
www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Introduction• Purpose of this document is
– To gather figures from existing surveys– To put these figures in a timeline– To provide the market with basic, reliable & up to date figures on the
Internet’s position in Belgium
• Figures are coming fromBIM (InSites) - NetSurf (INRA) - Heliview (ISPA) - Cyberscan (Fastbridge)PMP & Metriweb (CIM) - DNS Belgium - European Commission - IAB Belgium
• DisclaimerAll these surveys do not always have the same methodology or the same issue date. Nevertherless, we compared them in order to get a « Big picture » of today’s Internet position
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Summary
• Connexions• Domain names• Audience• Advertising investments• Controlled Websites• E-Commerce
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Total Internet connectionsISPA - Heliview
1.424.516
1.694.384
1.892.330 1.945.022
2001 2002 2003 2004*
2004 = Q2
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
2004 = Q2
Total Broadband connectionsISPA - Heliview
457.759
868.994
1.273.575
1.443.371
2001 2002 2003 2004*
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
2004 = Q2
Broadband vs Dial-upISPA - Heliview
32%
51%
67%
74%
2001 2002 2003 2004*
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
.be domain namesDNS Belgium
89.718
176.965
231.820
294.595
365.659
2000 2001 2002 2003 2004September 2004
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Universe NetSurf: 15+Universe PMP: 12+Universe Cyberscan: 15+Universe BIM: 15+
Internet Audience% of universe
29,8% 29,2%
38,6%
30,4%
36,9%
41,1%
45,8%
30,0%
37,0%
46,0%
33,0%
38,5%
48,0% 48,0%
2001 2002 2003 2004
NetSurf
PMP
Cyberscan
BIM
2004 BIM = MayPMP 2003/2004
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Universe NetSurf: 15+Universe PMP: 12+Universe Cyberscan: 15+Universe BIM: 15+
Internet Audience(Mio)
2,52,4
3,2
2,6
3,2
3,6
4,1
2,5
3,1
3,9
2,7
3,2
4,0 4,0
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
2001 2002 2003 2004
NetSurf
PMP
Cyberscan
BIM
2004 BIM = MayPMP 2003/2004
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Internet Profile
37%
63%
38%
62%
39%
61%
43%
57%
46%
54%
45%
55%
Women
Men
BIM 2004
BIM 2003
BIM 2002
PMP 2004
PMP 2003
PMP 2002
Universe PMP: 12+Universe BIM: 15+
2004 BIM = MayPMP 2003/2004
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Internet Profile
34
56
78
93
32
56
78
93
33
55
77
92
21
51
81
95
25
56
77
91
23
54
75
90
0 10 20 30 40 50 60 70 80 90 100
12-24
12-34
12-44
12-54
BIM 2004
BIM 2003
BIM 2002
PMP 2004
PMP 2003
PMP 2002
Universe PMP: 12+Universe BIM: 15+
2004 BIM = MayPMP 2003/2004
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Advertising expendituresIAB/CIM
2,1 M€
4,8 M€
12,6 M€
10,9 M€
18,4 M€
11,5 M€
1998 1999 2000 2001 2002 2003
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Ads expenditures / Main sectorsIAB/CIM
27%
32%
10%
17%
8%
2%
20%
26%
12%
21%
17%
3%
22%21%
12%
9%8% 8%
0%
5%
10%
15%
20%
25%
30%
35%
Services Telecom Transport Culture/Tourism/… Home/OfficeEquipment
FMCG
2001
2002
2003
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Total controlled websitesMetriweb - CIM
46
103
196
235
131
2000 2001 2002 2003 2004September 2004
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
2004 = May
e-Commerce in BelgiumInSites - BIM
36% 36%
46%
58%
63%
7%
12%
18%
28%30%
2000 2001 2002 2003 2004
Ever bought a product online (among Internet users)
Percentage of total Belgian population (15+)
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
e-Commerce in BelgiumEurobarometer - EU - 2003
12%
16%
36%
Be EU-15 Dk
% of population 15+ who have already bought on the Internet
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Credits
• Internet connections: ISPA with Heliview
• Domain names: DNS Belgium
• Internet audience: PMP (CIM), NetSurf (INRA), BIM (InSites), Cyberscan (Fastbridge)
• Internet profile: PMP (CIM), BIM (InSites),
• Advertising expenditures: IAB/CIM
• Controlled websites: Metriweb (CIM)
• E-Commerce: BIM (InSites), Eurobarometer (EU)
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www.iab-belgium.be ; [email protected]
IAB’s Internet Key figures.be - October 2004
Contacts
• CIM - http://www.cim.be
• DNS Belgium - http://www.dns.be
• Fastbridge - http://www.fastbridge.be
• Heliview - http://www.heliview.be
• IAB - http://www.iab-belgium.be
• INRA - http://www.inra.com
• InSites - http://www.insites.be
• ISPA - http://www.ispa.be
• Eurobarometer - http://europa.eu.int/comm/public_opinion/index_en.htm